To launch the new Red Bull Arena, the club hired Teamup to develop and install the first smart card fan loyalty and access system in the MLS. The loyalty programme that drives fan yield and increases dwelling time across retail, F+B and corporate sectors of the business. Our smart marketing campaigns deliver instant rewards and offers to fan proiles. The Red Bulls now have a seasonal, smart, target marketing framework. In our ongoing role we advise on operational impact and deliver program training. SERVICES: MARKET SEGMENTATION SMART CARD ACCESS SYSTEM MARKETING STRATEGY AND PLANNING RED BULL ARENA: SECURING FAN REVENUES FOR OUR NEW HOME Fred Popp LONDON +44 7588 663528 [email protected] | Archie Paton EDINBURGH +44 77103 41856 [email protected]
Teamup Red Bull Arena case study
May 15, 2015
To launch the new Red Bull Arena, the club
hired Teamup to develop and install the first
smart card fan loyalty and access system in
the MLS.
hired Teamup to develop and install the first
smart card fan loyalty and access system in
the MLS.
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Transcript
To launch the new Red Bull Arena, the club hired Teamup to develop and install the first smart card fan loyalty and access system in the MLS.
The loyalty programme that drives fan yield and increases dwelling time across retail, F+B and corporate sectors of the business. Our smart marketing campaigns deliver instant rewards and offers to fan proiles.
The Red Bulls now have a seasonal, smart, target marketing framework. In our ongoing role we advise on operational impact and deliver program training.
SERVICES:MARKET SEGMENTATIONSMART CARDACCESS SYSTEMMARKETING STRATEGY AND PLANNING
RED BULL ARENA: SECURING FAN REVENUES FOR OUR NEW HOME
Fred Popp LONDON +44 7588 663528 [email protected] | Archie Paton EDINBURGH +44 77103 41856 [email protected]
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