Southwest Florida Luxury Real Estate Expert (239) 498-7600 • Fax: 866-890-4452 E-Mail: [email protected]www.CoconutPointRealEstate.com Experience Counts, Knowledge Empowers, Service Excels ‘ Team Michael Burke / Coconut Point’s winning philosophy is one that has earned us the trust, loyalty, and referral business of the many Southwest Florida real estate clients we have satisfied. Team Michael Burke / Coconut Point is a team of top-producing luxury real estate specialists in the Southwest Florida markets. We believe that there is absolutely no substitute for: • The experience of agents who have grown and achieved success through all market conditions; • Empowering clients to make confident decisions by staying committed to education; • Superior service – Ensuring complete attention to your detailed needs and goals. ‘ We know how to sell real estate. We understand that selling real estate is NOT about us – it’s about you, our customers or clients. That’s what truly sets us apart. The intimate and intricate decisions and details involved in the purchase or sale of your home are not small matters. Team Michael Burke / Coconut Point is there to provide guidance with every aspect of this very important emotional and financial step in your life. True professionals with uncompromising principles. Team Michael Burke / Coconut Point’s dedication to our work is real, our concern for our clients’ needs is genuine, and our respected reputation means everything – which is why Team Michael Burke / Coconut Point will never settle for anything short of outstanding in the service and results we provide. ‘ Dynamic thinking for changing times. Team Michael Burke / Coconut Point stays abreast of the latest trends in the market by utilizing the greatest new tools and advancements in technology that are so integral in the successful marketing and sale of real estate today. We are constantly evaluating ways to promote our sellers’ listings and supply clients with the vital information they need. ‘ Local Roots and Knowledge Team Michael Burke / Coconut Point consist of longtime Southwest Florida residents who are familiar with the area’s diverse communities and lifestyles they offer as we are with the market conditions, zoning regulations, and service professionals that mean the most to you. ‘ Entrust Team Michael Burke / Coconut Point for the rewarding service and real estate experience you deserve. D. Michael Burke, P.A. Team Michael Burke / Coconut Point
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Team Michael Burke / Coconut Point Marketing Presenation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Our exclusive in-house newspaper, the Coconut Point Press,
targets Southwest Florida Luxury Communities. The publication
has a shelf life of two months, providing informative market trend
updates and highlighting only our listings.
14
Why do you need to be on Both Sunshine MLS
and Fort Myers (Rapattoni) MLS?
Listing your property on both Sunshine Multiple Listings and Rapattoni Service ensures that
your home will be seen by all buyers. Most agents only belong to a single board because of the
cost, so exposure is cut as much as 50%.
For your home to be properly marketed it should be listed on both MLS Boards. If not, an agent
search on Fort Myers MLS will not see your Estero, Bonita Springs, Naples home and vice
versa.
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Where Will You Find Your Home Listing?
Local Website
CoconutPointRealEstate.com
Sunshine MLS (Bonita Naples MLS)
PrudentialProperties.com
Amerivest.com
JohnRwood.com
2000 Plus websites that participate in Broker
Reciprocity (Share
Data)
National Websites
KWLS (KW.com)
Realtor.com
ActiveRain.com
VisualTour.com
Oodle.com
HomeFinder.com
Trulia.com
Zillow.com
Craigslist.com
FrontDoor.com
Point2Homes.com
Facebook.com
CLR Search
HouseInfo.com
PCSRealty.net
LinkedIn.com
CyberHomes.com
SecondSpace.com
Vast.com
LocalMatters.com
The Clickable City Directory
Kazork.com
NicheProperties.com
Reamf.com
HouseLocator.com
Hotpads.com
Global Websites
GoogleBase (base.google.com)
Yahoo! Classifieds (realestate.yahoo.com)
Uniqueglobalestates.com
DotHomes.com
Please note every “.com” has their own way of displaying and search for listings on their own sites.
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News Press Featured Columnist
Our respected expertise in the local real estate market prompted the
News Press to choose Team Michael Burke / Coconut Point to write a
weekly column to discuss issues and developments directly affecting
home buyers and sellers in today’s market.
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18
Michael Burke has been
recognized as one of five top
national agents who have
excelled in business growth.
Featured as the cover story in
Keller Williams' national publi-
cation, OUTFRONT, Burke is
credited as growing his business
by applying solid business plan-
ning and economic principles.
Briefs from the article were also
published in the Naples Daily
News and News-Press.
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Keller Williams Realty
(Press Release - March 8., 2011) Keller Williams® Realty Inc., is now the second-largest real estate franchise in
the United States based on the total number of sales professionals, surpassing Century 21, according to research
conducted by REAL Trends, a leading source of analysis and information in the residential real estate industry.
The company claimed the number two spot with 77,672 U.S.-based associates at the end of 2010, just two years
after claiming the number three spot from RE/MAX® International.
This news comes one week after the announcement of positive growth by the company at their annual convention
in Anaheim. Including its presence in Canada, Keller Williams closed the year with 79,315 associates and 701
market centers (offices). At the convention, Willis also shared that Keller Williams associate profit share was up
7.2 percent, with its agents receiving $34.6 million dollars back in 2010. Despite industry contraction, Keller Wil-
liams associates across North America also showed significant percentage gains in listings taken (+13%), contracts
closed volume (+9%) and contracts closed units (+6%).
The company also formed Keller Williams Worldwide with Chris Heller as president, citing plans for global ex-
pansion, with plans to grow the division by an additional 75,000 associates in 10 years. “Our goals are to expand
the Keller Williams Realty model – with the focus on training and our sound business models,” said Chris Heller,
president of KW Worldwide. “And, when looking for the right country and business partners in planning for ex-
pansion, we will not sacrifice the perfect fit with our mission, vision and the KW culture, those are absolutely nec-
essary.”
Despite the sharp downturn in the real estate market, since 2005 Keller Williams Realty has grown 30 percent in
agents, 40 percent in market centers, 21 percent in closed units and 11 percent in closed GCI.
Keller Williams Realty received many accolades in 2010 including: Entrepreneur magazine, No. 1 ranked real estate franchise on the 31st Annual Franchise 500 list. “J.D. Power
and Associates, highest in overall satisfaction ratings from home buyers among the largest full-service real
estate firms for the third year in a row
Inman News, Co-Founder and Chairman of the Board Gary Keller named one of the 100 Most Influential
Leaders in Real Estate
Training Magazine, highest ranking real estate franchise on the annual Training Top 125, #47 Overall
It is such an honor to be a part of a company with such dedicated and driven people,” said Mary Tennant, president
and COO of Keller Williams Realty. “Our associates are setting the pace in the industry. It is truly an exciting time
to be in real estate and to be a part of the Keller Williams family.”
About Keller Williams Realty, Inc.: Founded in 1983, Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United
States, with 701 offices and almost 80,000 associates in the United States and Canada. The company, which began
franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and
promotes an economic model that rewards associates as stakeholders and partners. The company also provides
specialized agents in luxury homes and commercial real estate properties. For more information, or to search for
homes for sale visit Keller Williams Realty online at (www.kw.com). Information about Keller Williams Realty’s
international expansion can be found at (www.kwworldwide.com).
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Meet the Coconut Point Team
D. Michael Burke - Owner / President Buying or selling a home is an emotionally-charged undertaking and substantial investment
that demands the seasoned advice and personal attention of a knowledgeable, experienced
professional. As committed to his work as he is to his loyal clients, Mi-
chael Burke offers much more than the average Southwest Florida realtor.
One of the top producers in his Bonita Springs office, his goal is to
streamline the intricate real estate process, protecting your interests and
providing close guidance along the way so your decisions are informed,
and your outcome is a success.
Work with Michael and his team of professionals to help you find or sell
that prized luxury property in the Bonita Springs, Estero, Naples, Fort Myers/Fort Myers
Beach markets, and you'll quickly discover the many reasons why he truly stands out among
his peers:
Strong Principles. Michael's strong work ethic was instilled in his northern upbringing in
Cleveland, Ohio, and further honed while running his own thriving computer hardware ser-
vice company for 15 years. A Kent State University graduate with a BS in Criminal Justice,
and minor in Business and Psychology, Michael melds his mind for business with his under-
standing of people. In 2004, he seamlessly transferred his keen interpersonal skills and stellar
sales and marketing track record to real estate. Michael stops at nothing to meet his clients'
unique needs. He upholds the most superior standards of service, plus values education and
communication to arm clients with the knowledge required to move forward in their deals
with confidence.
Unparalleled Professionalism. Whether marketing or searching for your home, or negotiat-
ing the best deal, Michael is both a partner and advisor throughout your real estate transaction.
While his demeanor is warm, open and personable, he is also all business when it comes to
handling every detail of your purchase or sale with the intent focus, dedication and thorough-
ness required.
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Meet the Coconut Point Team “Continued”
Proven Market Knowledge. Michael devotes his full-time efforts to selling real estate, keep-
ing up with the evolving market, and previewing the latest homes as they become available.
This combined with his analytical ability and financial savvy for making numbers work opti-
mize the invaluable and comprehensive service he provides. A longtime Southwestern Florida
resident, Michael knows the communities, schools, market conditions, zoning regulations and
service professionals that mean the most to you.
Powerful Resources. Working with a talented support team, Michael ensures that every as-
pect of your deal is tended to and on track. He boasts a wealth of connections from mortgage
lenders and attorneys to contractors, and is very well connected and respected within the real-
tor community, so knows all the key players to get your deal done. Michael also has an expert
command of technology to market your home with the widest possible exposure. His promi-
nent web presence, elite seller feedback system, exclusive monthly market reports and private
newspaper (The Coconut Point Press) guarantee value-added service and results beyond com-
pare. In addition, Michael is a strong proponent of elevating the level of education and integ-
rity in his field via his own weekly local newspaper column, and his memberships on the
MLS Committee and Education Committee of his local board.
Entrust Michael Burke for the incomparable service and rewarding real estate experience you
deserve.
Justin M. Jordan - Executive Assistant Justin Jordan joined D. Michael Burke and the Coconut Point Team in 2010 after six years of
service with Keller Williams Elite Realty on the Jordan Team. Justin’s
tech and marketing expertise helped the Jordan Team grow to be in
top 1% of Keller Williams. Recognizing his dedication and hard work,
Justin was made a partner with the Jordan Team in 2006. Justin joined
The Coconut Point Team because of common beliefs on dominant
marketing and customer service. Together with Michael Burke they
have strived to be on the cutting edge of technology and provide un-
matched expertise and service in the industry.
Justin graduated from Florida Gulf Coast University in 2005 with
Bachelors Degree in Marketing. With Justin’s strong marketing background, customer service
and technology skills, he has become an important asset to the Coconut Point Team.
Justin is active in his local community including donating and volunteering for Candlelighters
of Southwest Florida, and the Bull Terrier Club Rescue of Southwest Florida. An important
aspect in Justin’s life is family – his wife Lauren (an aspiring young professional in the local
Lee County Government), and amazing baby girl, Joslyn Marie Jordan.
Entrust Justin M. Jordan with your Fort Myers property for the incomparable service and
rewarding real estate experience you deserve.
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Meet the Coconut Point Team “Continued”
Rosemary Scheetz-Bruce - Buyer Specialist
Rosemary is a native of the Youngstown/Canfield Ohio area. She moved
to SW Florida in 1983 with a masters degree in education. She has been
a licensed REALTOR® since 1986 with over 23 years experience in real
estate sales.
Rosemary’s past experience in Real Estate encompasses new home sales
representing builders and developers of new homes and communities in
Naples, Fort Myers, and Bonita Springs. Following the pattern of
growth from Pelican Bay to Bonita Springs and Estero, she has devel-
oped a wealth of experience of helping clients find the perfect home in a
community perfectly matched to their wants and needs.
After being an on-site sales person for Spring Run and Copperleaf at the Brooks and then
moving to Shadow Wood Sales, Rosemary is a huge cheerleader for the Coconut Point area
and all Southwest Florida has to offer.
Sharon Rowland - Closing Coordinator
Sharon Rowland joined Team Michael Burke / Coconut Point in July
2011. With a lifetime of service in key segments of the real estate indus-
Anonymous – United Kingdom – Spring Run at the Brooks
“I recently sold my property through Michael Burke and our experience was one of the highest order and
one that other Realtors should try to emulate (if they could)
The whole Team were very professional, pro-active, friendly and kept us well informed of the on going
sales process.
Their timely reports on market data and prospect visitation analysis were of the highest order and on the button (bearing in mind we live 4400 miles away from our property)
The Team executed the whole sales process and the final aspects of the sale flawlessly and again on a
timely manner.. I would not hesitate to recommend Michael Burke and his team to handle any Real Estate transactions and
we will be clients for life.”
Will & Ann Brownfield, Thienville, WI – Grandezza
“We were extremely pleased with the service we received from Michael Burke and his team. The quality of
the marketing materials was excellent; we felt our home was well represented and portrayed as favorably
as possible. Michael's assistant Justin Jordan was readily available to answer questions, and the quick
automated system to inform us of showings and feedback was appreciated since we were selling from afar
and otherwise unable to track activity.
We felt Michael was realistic about the market conditions and gave us good advice about pricing. Selling
in a soft market can be discouraging, but he provided good insights and ultimately we were able to sell our
home in what we considered a very reasonable amount of time considering the market. Thanks for your
good work!”
Michael Fox – Northbrook, IL – Lighthouse Bay at the Brooks
“Michael, Shelly and Justin were great to work with. The whole process was made simple and easy. When
our sale did not close exactly on time due to a delay with the buyers lender. Michael gave me a daily up-
date and kept me in the loop instead of wondering what had happened. T he property did close as promised
and according to plan. Michael and the group were extremely professional and knowledgeable about our
local real estate market. The recommendation for our listing price was very realistic and very near the
price we ended settling on. He also made some great referrals in the area to help sell furniture, cars, and
shipping. Michael and his staff are some of the most caring people I have ever met. If I am going to pur-
chase or sell another property I would not hesitate to use the Coconut Point Team again.”
John & Cindy Merrifield – Bonita Springs, FL – Shadow Wood at the Brooks
“Michael’s long hours to get our property sold, not just the nine to five that you so often hear of. we are very pleased and would recommend the company to many.”
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Client Testimonials (continued)
John and Debra Casey – Palm Coast, FL – Shadow Wood at the Brooks
“Just a note to express my appreciation for the job you did for us. In this world we live in today quality is
often overlooked. You and your people run contrary to this. You are a professional in the true sense of the
word. Your attention to detail in services to client was remarkable. Your dedication to your client was re-
markable and seldom, if ever, equaled by anyone in any profession. Michael, I am very appreciative for you have done for us. Please do not hesitate to use us as a reference.”
Sally Cowgill –Bonita Springs, FL- Cascades at Estero “Michael and his team are highly professional and knowledgeable. I just cannot say enough about the
great experience of selling this house. I felt very lucky to have picked this team and was never disappointed
from day one. Michael and his team went above and beyond what I have experienced with other agents. He is sincere, to the point and always made himself available for whatever was needed. It did not matter what
the issue was, if it was important to me, it was important to him. That, in itself, is a very rare quality these days. This is brief, but very much to the point.”
Bob Cowgill – Orlando, FL - Cascades at Estero
“This is the first time selling a home has actually been easy. Michael and his team were there with full sup-
port during the entire process. Interesting part is I was able to do this entire sale and closing, while living
in another part of the state, and never had the pleasure of meeting him. If I was to move back to the Fort
Myers area, Mike would be the first person to call.”
Judy Guzzo –Columbus, OH - Wildcat Run
“I could not be more satisfied with our relationship in selling my home. In every aspect you were above
and the beyond to my every concern and detail. Very pleased, would highly recommend your services to
anyone. Thanks again for a job well done!”
Darlene & Don Polyschuk, Toronto, Canada - Grandezza
“Michael Burke is one of the most thorough, innovative, caring and creative realtors we have ever dealt
with. We whole heartedly recommend Michael and his team. His professionalism and dedication to serving
his clients’ needs is the ULTIMATE real estate experience.”
Matthew & Regina Staudt, Upper Saddle River, NJ – Grandezza
“Having purchased and or sold over a dozen homes in the last 20 years, I found Michael to be unique
among the realtors I have dealt with in the past. Like many others, Michael has a comprehensive under-
standing of the southwest Florida real estate market that serves his clients well, which is compelling given
the current economic climate. What sets him apart is the high level of integrity and the attention to detail
that we found to be part of our transaction. I would solidly recommend Michael Burke to anyone looking to