Team Metrix
Aug 05, 2015
Team Metrix
Campaign Logs
COMPETITOR NAME/URL WEB SITE OBSERAVATIONS SOCIAL MEDIA PRESNECE COMMON POSITIONING WORDS
BLOG OBSERVATIONS OPPORTUNITIES
http://www.optimumnutrition.ie/ http://www.facebook.com/teamoptimumnutrition
Optimum Nutrition Using CTA and special offers
Facebook page, 255,955 likes · 15,956 talking about thisTwitter—1288 following
Easy to use SimpleComprehensive
Focus on Products Link all Social Media together
http://www.ultimatenutrition.com/
Ultimate Nutrition Unclear CTA and long forms
Facebook page, 262,755 likes. 2273 talking about this Twitter- 1781 following
Expert/ExpertiseComprehensiveDedicated
Focus on products Use clear CTA
http://www.facebook.com/hollandandbarrett
Holland and Barrett Facebook page 4663 like. 805 talking about this
Twitter- 3495 following
Expert/ExpertiseComprehensiveDedicated
Mostly self-promotion Focus on products
Watch-out for over-used termsCan position as thought-leader
http://www.facebook.com/PitbullNS
Pit-bull Nutrition Facebook page 2143 likes. 228 talking about this.
Twitter-271 following
Dedicated Mostly self-promotion Focus on products
Use clear CTA
http://www.facebook.com/evopro.nutritionireland?fref=ts
EvPro (Kildare) Facebook page 824 friends. Thought-leader Disjointed and not updated often No Blog
Should make a Twitter page
BOSS METRICS
Overall changeFacebook: • Increased followership from 719 to 845• Posted more regularly• Ran more competitions• Endorsed more athletes
Twitter:• Increased followership from 500 to 585• Increased number of tweets from 200 to 279• Increased links from twitter page to Facebook and website
Wordpress:• Created a brand new blog for the company to share
information.
Useful Links• Website: http://www.rosnutrition.com/ie/home
• Facebook: http://www.facebook.com/rosnutritiongroup?fref=ts
• Twitter: https://twitter.com/ROSNUTRITIONGRP
• Wordpress: http://rosnutrition2012.wordpress.com/
• Video Blog: http://www.youtube.com/watch?feature=player_embedded&v=Vnv8fbwF4pw
Thank You