Teaching LinkedIn

Teaching LinkedInCourtland L. Bovée, Grossmont College

Nikki Jones, Pearson Prentice Hall

Welcome

Teaching LinkedIn

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LinkedIn Is the World’s Largest Professional Social Site

• 80 million members• 42 pages are browsed by each member every month, on

average• LinkedIn is a searchable database• Income: 20%--$30,000-$60,000

40%--$50,000-$100,000 40%--$100,000+

Gender

39%Female

61% Male

Age

51%25-34 YRS

26%18-24 YRS

7%54+ YRS

16%35-54YRS

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Linked Members by Job Function

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What Are the Major Reasons People Use LinkedIn?

of people using

LinkedIn for marketinghave generated business with it

41% 70%of people use

LinkedIn for job-huntingto find potential employers

80%of people use

LinkedIn for recruitingas a primary tool to find employees

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What Are the 16 Ways That LinkedIn Is Commonly Used?

1. To find a dream job

2. To increase freelance work

3. To boost business

4. To improve Google search results

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What Are the 16 Ways That LinkedIn Is Commonly Used?

5. To check references of potential hires

6. To get advice

7. To showcase a resume

8. To do research

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What Are the 16 Ways That LinkedIn Is Commonly Used?

9. To get connections

10.To prep for an interview

11. To increase credibility

12.To establish a personal brand

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What Are the 16 Ways That LinkedIn Is Commonly Used?

13.To find people

14.To get to know a company

15.To get publicity

16.To do market research

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There are 5 Levels of Service on LinkedIn

1. Basic Account -- free

2. Business Account -- $24.95

3. Business Plus -- $49.95

4. Executive Account -- $99.95

5. Pro Account -- $499.95

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How Do You Become a Member?

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What Is a LinkedIn Connection?

• 1st-degree -- Connections are two LinkedIn members in which one has accepted the other's invitation to connect.

• 2nd-degree -- People who are connected to your 1st-degree connections.

• 3rd-degree -- People who are connected to your 2nd-degree connections.

Fellow members of your LinkedIn Groups -- These people are considered part of your network because you're members of the same group.

Out of Network -- LinkedIn members who fall outside of the categories listed above.

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How do you extend an invitation?

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How Can Connections Be Added to a Member’s Network?

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What’s the Functionality of a LinkedIn Connection?

• You can extend invitations to people you know, personal contacts, and individuals in groups

• You can accept invitations from friends and past, present or colleagues, and strangers

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What Features Are Offered on LinkedIn?

Settings

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What Features Are Offered on LinkedIn?

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What Features Are Offered on LinkedIn?

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What Features Are Offered on LinkedIn?

• A headline• Status updates• Education and work history• Websites• Interests

• Groups and associations• Honors and awards• Personal information• Recommendations• Event participation

Profile

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How Can People Make a LinkedIn Profile More Powerful?

1. Add some polish and spark.

2. Add a professional photograph.

3. Upgrade the summary.

4. Give specifics.

5. Add statistics and solutions to problems.

6. Obtain current, enthusiastic recommendations

7. Add content that is relevant to your background, experience, and your career goals.

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What Are the Secrets to Getting to the Top of LinkedIn’s Search Results When Someone Searches by Industry

or Occupation?

1. Generate a list of keywords.

2. Populate your profile.

3. Strike a balance.

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Applications

Choose one or more apps to help people get to know you to get to know other aspects about you.

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Jobs

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People Search

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Groups

Here you can participate in discussions, read or add news items, and develop contacts for jobs.

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Answers

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What Are Some Tips for Getting More Out of LinkedIn?

1. Find out about events that others are attending.

2. Start a group to generate more contacts

3. Do status updates, share yourknowledge, and provide tips

4. Link your profile to Facebook and Twitter

5. Establish yourself as an expert on LinkedIn

6. Prepare for encounters with another person (at a meeting or convention, for example) by doing a “People” search on LinkedIn

7. Use Linked via mobile phone

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LinkedIn is covered in each of Bovee & Thill’s business communication textbooks.

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For a rich array of resources about LinkedIn and other social media, go to Business Communication

Headline News, and look under “Categories” in the left-hand column.

www.businesscommunicationheadlinenews.com

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For teaching tips and techniques, often about social media and electronic communication, go to

Bovee & Thill’s blog: www.boveeandthillbusinesscommunicationblog.com

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For more than 175 PowerPoint slideshows on various aspects of business communication,

go to Real-Time Updates and select “Instructor Media.”

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Watch business communication videos on Bovee and Thill's Video Channel on YouTube. To find the channel, go to www.youtube.com

and search for "Bovee and Thill."

Contact Information

Courtland L. Bovee

E-mail address:

[email protected]

Or contact us on the web at:

http://boveeandthillbusinesscommunicationblog.com

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Credits

Slide 2. Penn-Olson. “The State of LinkedIn Infographic.” http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic (March 2011), and Hubspot Blog. “LinkedIn by the Numbers.” http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx (1 March 2011).

Slide 3. Slideshare. “Linkedin Demographics and Statistics.” http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011 (1 March 2011).

Slide 6-9. Gigaom. “20 Ways to Use LinkedIn Productively.” http://gigaom.com/collaboration/20-ways-to-use-linkedin-productively (1 March 2011)

Slide 21. Glassdoor. “Seven Steps to Power Up Your LinkedIn Profile.” http://www.glassdoor.com/blog/steps-power-linkedin-profile (1March 2011)

Slide 22. CIO. “LinkedIn Quick Tip: How to Rank Higher in the Search Engines,” http://www.cio.com/article/596402/LinkedIn_Quick_Tip_How_to_Rank_Higher_in_Search_Results (1 March 2011).

Slide 34. Steven R. Freedman. “The Paradigm Shift.” http://www.Stevenrfreedman.com

(1 March 2011).