Innovation & performance le point de vue du Social Media Club #tddigitald ay
Tddigitalday 2011 Innovation et performance, le point de vue du Social Media Club
Oct 31, 2014
Td Digital Day 13 Octobre 2011 Evénement organisé par TradeDoubler. Thème de la journée, innovez pour performer Animateur : le point du vue du Social Media Club, par Pierre Yves Platini #fabernovel #socialmediaclub #satellinet #tradedoubler #tddigitalday
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
- 1.
Innovation & performance
le point de vue du Social Media Club
#tddigitalday - 2. Td Digital day
#tddigitalday
2 - 3. Welcome
A few words about me
And muchmuch more about
#tddigitalday - 4. Watch out !
(you may want to think of something else)
Boring part coming
#tddigitalday
Credentials: Jill Greenberg Monkey Portraits - 5. 5
Innovation through a value creationprism
Enhance or rebuild your value proposal to maximize value creation
Value captured by the customer
Price
Customers experience of yourproduct/service
Value captured by the firm
= perceivedbenefits perceived sacrifices
Credentials: Jill Greenberg Monkey Portraits
#tddigitalday - 6. Issues to focus on
6
How to identifythose value creation levers?
How to capture (ahem, share) the additional value created?
How to implement and industrializethose innovations?
Credentials: Jill Greenberg Monkey Portraits
#tddigitalday - 7. Wake up
Boring part: check!
Credentials: Jill Greenberg Monkey Portraits
#tddigitalday - 8. What have weseenrecentlyaround
Display ads
CRM & next email marketing generation
SoLoMoCo
Web2Shop
Mobile marketing
Online performance marketing
And otherstuffs
8
And what can we draw from
these trends ?
#tddigitalday - 9. A Coperni-what revolution?
Display ads are back
#tddigitalday
9 - 10. Back to the good ol days?
- 8,4%
+ 5,8 %
+ 11,1 %
+ 18,8 %
- 1,1%
- 8,9%
+ 18,8%
+ 12%
+ 9,1%
+ 15%
And the CPM model brought back from the dead ?
Sources: SRI, IAB, Kantar Media, Satellinet
#tddigitalday
10 - 11. Significant evolutions account for this display
revival
New formats/models
- 8,4%
+ 5,8 %
Includes
Banners
Sponsored links (exceptedsearch)
Content integration
Sponsoring
Ads in NL
Videos
+ 11,1 %
+ 18,8 %
- 1,1%
- 8,9%
+ 18,8%
+ 12%
+ 9,1%
+ 15%
technology-enabled
#tddigitalday
Sources: SRI, IAB, Kantar Media, Satellinet
#tddigitalday
11 - 12. Performance-based advertisingwill keep on growing
Emerging countries will follow western advertising trends:
CPM will vanish and performance will dominate
Internet ad revenues in the U.S. by pricing model, 20052010
Performance
CPM
Hybrid
Local search engines will enable this performance revolution
Sources: IAB US
#tddigitalday
12 - 13. Enabled by sophisticatedanalytics
#tddigitalday - 14. And recentterritories to conquer
#tddigitalday - 15. Disintermediation/consolidationSeriously?
Source : LumaPartners
#tddigitalday - 16. Consumers dont go online any more they are online.
The multidevice, multiconnection world
#tddigitalday - 17. Mobile devices will be the main Internet access point
2020
Population
7.6 bn
2020
Internet mobile users
2.5 bn
By 2015, people will more likely access the Internet while on the move, rather than from a desktop computer.
Sources: U.N Telecom Agency, TomiAhonen Consulting, KPCB
#tddigitalday - 18. More generally, use of connected devices will explode
2010
2020
12,5 billion
50 billion
Connected devices
Connected devices per person
1,8
6,6
Laptop
Phone
TV
Console
E-reader
Sensor
Tablet
Sources: Cisco IBSG, Wikibon
#tddigitalday
18 - 19. Social commerce is here andgrowing rapidly everywhere in
the world
Social commerce is e-commerce leveraging value derived from social layer data. Best practices are spreading all over the world.
Customer oriented
Marketing oriented
Product oriented
Recommendations / Reviews
Content filtering
Customer acquisition
Buzz-Monitoring
Customer Analysis
Business Intelligence
Estimate of Social Commerce Market Size ($ bn)
CAGR (2011-2015): 57%
Sources: Booz Allen, Tuck School of Business at Dartmouth
#tddigitalday
19 - 20. Recent trends will expand internationally
So
Lo
Mo
Social
Local
Mobile
Due to current massive use of mobile social networks, SoLoMo phenomenon will be huge in emerging countries
Users who have used a micro-blogging service in the past month by region (2011)
Some already very strong actors in emerging countries:
China
India
Sources: globalwebindex 2011
#tddigitalday
20 - 21. And across the wealthiest sectors
So
Lo
Mo
Co
Social
Local
Mobile
Commerce
74% have purchased as a result of using their smartphone while shopping.
79% of smartphone Internet users use their smartphones to help with shopping
79% of smartphone users want mobile coupons
Source: Google User Behavior Study 2010
#tddigitalday
21 - 22. But if a SoLoMoCo world looks like this
1
3
4
5
6
2
Surfing on cosmopolitan.com, she sees a picture of a famous movie star and the bag her friend Jennifer told her about a few days ago.
and/or sent a special offer, to be used in store, depending on their location and preferences.
Rachel is passionate about fashion. She loves talking about her latest good deals and shopping spree.
Through Facebook, Rachel sends Jenifer an affiliate link to buy the bag on Amazon.com
Jenifer buys the bag. Rachel earns $30 (affiliation rates).
Accessing Rachels social graph, Amazon.com targets Rachels 25 women friends who are likely to buy the bag. They are shown a personalized ad
#tddigitalday
22 - 23. whose pockets are going to be filled up?
The example of Baidu
Seamless integration
Baidu search
Baidu Browser
Baidu Youa(local search)
Baidu apps
Baidu Yi (O.S.)
Vertical integration
Baidu Phone (Partnership with Dell)
#tddigitalday
23 - 24. just sayin
Loyalty, rewards, and gift cards
Integrate loyalty cards and rewards into every transaction
Transactions
Accept payment with one click online and NFC contactless offline
Offers
Deliver targeted local coupons to users, track both online and offline conversions
Source : Google
#tddigitalday - 25. Fatalist Pierre-Yves is fatalist
Yesterday
Today
Baidu Yi
Baidu phone
Shoes?
Clothes?
Food?
Tomorrow
Furniture?
Make-up?
Accessories?
#tddigitalday - 26. Getting the old lady a new dress.
Cracking the email marketing industry
#tddigitalday
26 - 27. 72%
ofcompanies rate email marketing as excellent(26%) orgood(46%) in terms of ROI
Apart from search engine optimization (73%), this is higher than any other marketing channel
Econsultancy / Adestra Email Marketing Industry Census, March 2011, 850 respondents
#tddigitalday - 28. No need of the latest trends?
How well does your company integrate email activity with the following areas?
Or justlaggingbehind?
Econsultancy / Adestra Email Marketing Industry Census, March 2011, 850 respondents
#tddigitalday - 29. Any candidates?
Cloud data storage
Software providers
Networks
#tddigitalday - 30. Thankyou!
#tddigitalday - 31. [email protected]
@fabernovel
www.fabernovel.com
#tddigitalday
31
Related Documents
