TDAgency Capabilities Presentation (no vid)

Eric Jessen

Director

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My name is Eric Jessen.

I am the director of TDAgency.

TDAgency is a creative

marketing agency.

strategic

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Are you tired of your marketing

agency starting

off creative meetings with

the “we are so excited” line?

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What you really want

is an agency that

comes into a room

and says “we have a strategy that

will sell more

of your products.”

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When did marketers forget that?

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first thing’s first

Why TDAgency?

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WHAT?

Result:Activities to deliver the “why.”

HOW?

Process: Organization to realize the

“why.”

WHY?

Purpose: Our cause;

what we believe.

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WHY?

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At TDAgency,

we haveno creativesand we haveno strategists.

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THERE ARE ONLY

STRATEGICcreatives

CREATIVEstrategists.

&

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BOTHPositioning yourself for success requires

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You need

EGISTSCREATIVESSTRAT

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IF IT DOESN’T SELL

IT ISN’T CREATIVE.- DAVID OGILVY

“”

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Working with thousands

of technology providers

EVERY DAY, TDAgency knows

this is one of

your toughest tasks.

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Now…how shall we approach this task?

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Use buzzwords in cool and

unexpected combinations?

“Ignite the channel with actionable and

scalable synergistic paradigms by engaging thought

leading gurus to optimize a revolutionary and immersive

value proposition that aligns relevancy with ROI.”

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Oh yeah…and be viral.

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Make impressively-complicated PowerPoint

presentations?

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Post-rationalize the work of creatives?

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NO

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takes careful planning…CREATEGY

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who focuses upon your

unique distinction.

…and the right partner

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ALWAYS REMEMBER, YOU’RE UNIQUE…

JUST LIKE EVERYONE ELSE.“

”

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understand your business and

drive demand.

CREATEGISTS

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INCITE WITH INSIGHT.“ ”(OUR “WHY”)

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We make work that drives demand and

sells more, not just creative work that

wins awards.

(Though we do that too.)

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IT’S THAT

SIMPLE.

If your business grows…

…ours grows.

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solutions continue to evolve to be as

innovative as your solutions...

...and get the results you deserve.

CREATEGICTDAgency’s

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TDAgency is built on

three-essential C’s:

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CREATIVE

CHANNEL

CONSULTANTS

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CREATIVE

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THE BEST CREATIVE PEOPLE ARE PROBLEM SOLVERS

NOT JUST BLUE SKY THINKERS.“ ”

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We’ve been awarded numerous

Gold and Silver ADDY Awards,

but the results that matter to us most…

…are yours.

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Seasoned Team of Certified Channel Managers

Eric Jessen

Director

TDAgency

Alex Fox

Sr. Manager

Creative Services

Ted Jones

Manager

Web & eMarketing

Shannon Welch

Manager

Creative Services

Kim Baker

Manager

Local/Corp Events

Megan Brey

Manager

Field Events

Chris McGovern

Manager

resellerCONNECT

Madeline Fugate

Manager

Project Specialists

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…with experience across many powerhouse brands

…to small entrepreneurs and everything in between.

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CHANNEL

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IN ADVERTISING,“

”IS VIRTUALLY SUICIDAL.

NOT TO BE DIFFERENT

- BILL BERNBACH

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Why waste time

(read: money)

waiting on an agency

to learn the channel?

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WE ARE THE CHANNEL.

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40 YEARS OF CHANNEL KNOWLEDGE

What’s selling and who’s buying

within a reseller database of

60,000

US

100,000

GLOBALLY

&

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CONSULTANTS

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CLIENTS GET THE ADVERTISING

THEY DESERVE.- DAVID OGILVY

“”

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UNDERSTAND YOUR

TARGETS

GOALS &

STRATEGIES

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DEFINE CLEAR

C A M PA I G N G O A L S

B U S I N E S S G O A L S

a l i g n e d w i t h y o u r

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MEASURE RESULTS

AND ADJUST

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HOW?

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TDAgency’s powerful

three-prong strategies

cover all the bases.

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Demand GenerationThe optimum mix of deliverables

to engage highly-targeted resellers

and the right end users.

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EnablementMust-have sales and technical

training, marketing expertise and

more to make sure targeted resellers

are fully-equipped to identify

opportunities and close deals.

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IncentivesContests, loyalty programs

and more to motivate resellers

and drive sales.

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TDAgency has an end-to-end methodology

covering every step from demand generation

to conversion and ROI reporting.

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Our proven four-step process makes sure

you get the best results.

IDENTIFY

AND SEGMENT

RECRUIT

AND GROW

EMPOWER DEVELOP

BUSINESS

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1

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Maximize ROI by focusing

on resellers who are most

likely to, and capable of,

bringing your solutions

to market.

Identify and

Segment

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2

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Deploy an integrated mix of

face-to-face, one-to-one,

one-to-many and digital

techniques to engage targeted

resellers and motivate action.

Recruit

and Grow

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3

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Arm your resellers with the

resources, knowledge and

tools they need to succeed.

Empower

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4

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Build and maintain a

qualified, active pipeline that

grows your business with

existing customers,

adds net-new resellers, and

expands into new areas.

Develop

Business

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WHAT?

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STRATEGY IS A COMMODITY“”EXECUTION IS ART.

- PETER DRUCKER

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DELIVER RESULTS

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PRECISE EXECUTION DESIGNED TO

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BOTH vendors AND resellers.

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We’ve segmented our team into

service lines that meet the needs of

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The result is

end-to-end marketing

that spans the entire

channel.

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172

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Tech Data’s vendor marketing team

focused on “to-reseller” marketing.

7174

Data Drivento match end-user drop ship information

against SIC codes that develop robust

reseller profiles.

7275

Integrated Campaigns to drive measurable success.

7376

Award-Winning Creativeto ensure your message is seen and heard.

7477

Dynamic Eventsto create long-lasting relationships

that fuel business development.

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Webinarsto spotlight new or featured solutions,

plus deliver technical and sales knowledge.

7679

Drip Emailto build messages around

behavioral-marketing strategies.

7780

Manufacturer Stores,

Microsites and Focus Pagesto deliver engaging details and keep

the sales process moving forward.

7881

eMerchandising Adsto display products and

details with the best:

Environment

Setting the mood

Emphasis

Prioritizing products

Education

Assisting with decisions

Excitement

Changing customer behavior

7982

TDLoyaltyto drive targeted Tech Data

reseller loyalty for your solutions.

8083

Contests and TDRewardsto tie incentives with certifications

or sales growth.

8184

Video Productionto promote and educate.

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286

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Tech Data’s end-user marketing team

with core functions in Account Management, Project

Management and Strategy.

8488

Integrated Lead-Generationto drive outcome-based engagement

with focus on end-user BANT-P lead delivery

to specified reseller partners.

8589

MDF Managementto assist resellers with strategic planning, execution and

claiming of existing MDF.

8690

Reseller Marketing Portalto centralize marketing content,

tools and leads for resellers.

8791

TDEngage (with full ecommerce functionality) to

automatically keep more than 1,400

participating reseller websites stocked with

your latest content and products.

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Database

Robust end-user database:

• installed technology

• trigger events

• organizational chart information

Campaign Management

Anchor for all integrated systems:

• campaign-management tool

• lead-management tool

Marketing Automation

Integrated with Salesforce:

• lead scoring

• inbound tactics

Enterprise Class Systems

8993

With TDAgency, our vendorCONNECT

and resellerCONNECT service lines

offer end-to-end marketing that

span the entire channel.

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MAKING GREAT MARKETING IS SIMPLE,

BUT VERY HARD TO DO.“

”

IS VERIFYING THEM

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THE DIFFICULT THING WITH

QUOTES ON THE INTERNET“

”- ABRAHAM LINCOLN

P A R T I N G T H O U G H T

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THANKYOU CONTACT

Eric JessenDirector

[email protected]