TCI 2014 The importance of the inter-organizational trust of the actors in a wine cluster as a distinguishing element for its competitiveness

The importance of the inter-organizational trust of the actors in a wine cluster as a distinguishing element for its competitiveness Etienne Choupay

Parallel 1.1 Common problems, common markets and shared value creation

11 November 2014

“THE IMPORTANCE OF THE INTER-ORGANIZATIONAL TRUST OF THE ACTORS IN A WINECLUSTER AS A DISTINGUISHING ELEMENT FOR ITS COMPETITIVENESS”

ETIENNE CHOUPAY MAGNA

CHILE

CHILE

WINE VALLEYS

WINE:

+ A BOTTLE OF WINE

WINE:

+ A GLASS OF WINE

COMPETITIVENESS?

WINE CLUSTERS?

WINE PRODUCTION

WINE PRODUCTION

COMPETITIVENESS?

Chile: 6th to 8th

Argentina: 5th

COMPETITIVENESS

CHILE: A WINE CLUSTER?

COMPETITIVENESS?

COMPETITIVENESSCASABLANCA VALLEY:

A WINE CLUSTER?

COMPETENCE

COO-PETENCE

Fuente: Pino (2009) Fuente: McDermott y Corredoira (2011)

CASABLANCA-CHILE MENDOZA-ARGENTINA

SOCIAL CAPITAL

TRUST!!!

HYPOTHESIS

Inter-organizational

trustAssociativeness Diversification

Governance

Competitiveness

Independent Variable Intervening Variable 1

Intervening

Variable 2

Intervening

Variable 3

Dependent Variable

X Y

W

Z

RESEARCH METHODOLOGY

INTERVIEWS AND SURVEYS

CASABLANCA-CHILE MENDOZA-ARGENTINA

PRELIMINARY RESULTSABOUT BEING A WINE CLUSTER

Casablanca wineries Mendoza wineries

YES

NO

PRELIMINARY RESULTSABOUT BEING A WINE CLUSTER

Government agencies

YES

NO

Universities

Casablanca Mendoza

Universities

PRELIMINARY RESULTSABOUT INTER-ORGANIZATIONAL TRUST

Casablanca wineries

YES

NO

Mendoza wineries

PRELIMINARY RESULTSABOUT ASSOCIATIVENESS

Casablanca wineries

YES

NO

Mendoza wineries

PRELIMINARY RESULTSABOUT INNOVATION

Casablanca wineries

YES

NO

Mendoza wineries

PRELIMINARY RESULTSABOUT GOVERNANCE

Casablanca wineries

YES

NO

Mendoza wineries

PRELIMINARY RESULTSABOUT COMPETITIVENESS

Casablanca wineries

YES

NO

Mendoza wineries

INTER-ORGANIZATIONAL TRUST

COLLABORATION

ASSOCIATIVENESS

INNOVATION

COMPETITIVENESS

“THE IMPORTANCE OF THE INTER-ORGANIZATIONAL TRUST OF THE ACTORS IN A WINECLUSTER AS A DISTINGUISHING ELEMENT FOR ITS COMPETITIVENESS”

ETIENNE CHOUPAY MAGNA