TBLI ASIA 2015 - Leesa Soulodre - Sustainability & Risk Mangement

In partnership with

TBLI ASIA

LEESA SOULODRE MANAGING PARTNE RL EXPERT GROUP [email protected]

Source: Reputation Institute 2010

REPUTATION AND MARKET VALUE LINKED

STRATEGIC RISK MAGAZINE SURVEY 2015

SOURCES OF CRISES HAVE DIFFERENT IMPACTS

Products Customer Service

Investments Employment

Direct Experiences

Branding Public Relations

Marketing Social Responsibility

MEDIA (Traditional, Social)

Topic Experts, Leaders, Friends/Family

What Others Say

Behaviour

Performance

What a Company Says/Does

(Consideration, Recommendation,

Loyalty)

REPUTATION DRIVES BUSINESS RESULTS

Schultz, 2010

INSIDE OUT – OUTSIDE IN

SOULODRE

OUTSIDE IN - ESG RISKS

Emerging Public Political Legislative Phase

Public Interest

$ Cost

From Reactive to Proactive for Competitive Advantage / Alpha

PR PA IC

ID

Response Strategy

Stakeholder Engagement

Impact

Corporate Opportunity

ROI on effort Maximum impact

IR

L&R

CSR

ISSUE LIFECYCLE

SOULODRE

IMPACT OF REPUTATION RISKS Company Lost Value Equivalent

$26 Billion

$90 Billion

$25 Billion

September 2010

MANAGING REPUTATION IS A BALANCING ACT…

Fombrun, 2010

“By the time you hear the thunder, it’s too late to build the ark.”

Unknown

“The best way to predict the future is to invent it”

Alan Kay

FOR MORE INFORMATION LEESA SOULODRE

MANAGING PARTNER +65 81862155 | [email protected]