sneak peek industry pros give a glimpse into the future of travel blogging EXPLORE history & architecture DON’T MISS IT! your most important networking opportunity MAKE AN IMPACT face-to-face + tbe PRESENTED BY ‘ 13 Where new media travel writers come to network & learn. where TRAVEL BLOGGERS meet
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sneak peekindustry pros give a glimpse into the future of travel blogging
EXPLOREhistory & architecture
DON’T MISS IT! your most important
networking opportunity
MAKE AN IMPACTface-to-face
+
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
where TRAVEL BLOGGERS meet
Carrie Hebert
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Add document Title: Sponsorship Prospectus
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New logo with tagline Move down Sneak Peek Add: Date Venue, city, country TBEX 2013 Dublin Ireland
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Replace with: Where the Travel Industry & Travel Bloggers
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Engage Online Influencers
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http://www.digitalvisitor.com/latestnewsandresources/social-media-blog/10-social-statistics-from-the-travel-industry.html 61% of travel brands are expecting to increase their investment in social media over the next 3 months.” Are you?
Our goal?�To mobilize and assist bloggers with promoting, monetizing and
improving their work and influence, while helping PR and
Industry professionals target the right content creators to benefit
their brands and destinations.
EngagE thE InfluEncErsThe popular TBEX ‘13 conference is simply the best opportunity for your company, client, destination or organization to get in front of travel and lifestyle bloggers, writers and new media creators. We expect attendance of 800+ writers, and 200+ industry professionals in June 2013.
Launched in 2008, TBEX quickly grew into a vibrant community where travel writers, bloggers and PR and industry professionals come to network and interact. With our first conference in Chicago the following Summer, we took the interactions from online to in-person and the growth exploded.
The conferences successfully expanded into Europe in 2010 and the TBEX ‘11 Vancouver event sold out with months to go before the event began.
There are many ways to get involved with sponsorship. We encourage sponsors to “get active” with the community and welcome your creative ideas. So get in touch any time between now and June 1, 2013 if you or a client are interested in coming on board as a sponsor, or having your venue considered as a future TBEX conference location.
click hereto learn more about sponsorship opporunities
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
Remove "Our Goal" and Add the following: 76% of people think companies lie in advertisement. New Media sources are rapidly rising in trust, up 75% in 2012. *Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The leading travel bloggers in the world--are waiting to meet you here at TBEX.
Carrie Hebert
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Carrie Hebert
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Replace with the following: Founded in 2008, TBEX is the world's largest conference and networking event for online travel journalists and travel industry companies. TBEX attracts 600+ delegates from across the globe and is simply the best opportunity for DMO's, travel brands, PR firms and their clients to engage with the most influential travel bloggers and leading digital content creators. TBEX Europe 2013 will host attendees in Dublin, Ireland, the thriving tech hub and headquarters of Europe's social media leaders including Google, Facebook, LinkedIn, Twitter and more. [Graphic: list the niches of TBEX attending bloggers] This is your chance to: [bullet points] Develop new business relationships with hundreds of online influencers. Create organic content marketing opportunities. Tell your brand or destination story through blogs, photos, video & social media. Reach targeted demographics for your inbound marketing plan. Recruit top level bloggers to create content for your brand. [List on Rt Sidebar - Listing countries where attendees are from]
Carrie Hebert
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Remove from Right Panel and ADD Lists and Graphic Counties represented
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Add additional Page: #3 Did you know! Industry stats Add additional Page: #4 Speed-dating graphic from: Add additional Page: #5
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dIamond sPonsorshIP$50,000.00 USD—Exclusive OR $25,000.00 USD—Each for up to 3 sponsors
Diamond, Platinum, Gold & Silver Sponsors Bloggers are a unique breed.
We’ll work with you to develop a custom fit and effective
ways to make your brand and sponsored event stand out.
On-site benefits include:
Diamond Sponsorship premier level logo placement on all event-related web properties, event signage and print materials.
Host of Saturday Night Party.*
Option to offer attendees a side activity and sponsored lunch or dinner (2 total activities) featured in the official schedule & materials.*
Sponsor table in the Expo room.
Option to hold an official giveaway contest.
Inclusion in one-on-one ‘speed dating’ sessions between industry and bloggers.
Option to insert an item in attendee gift bags (qty. 1,000).
Up to eight (8) attendee registrations.
Two (2) Guest posts per month on our blog (content subject to approval by TBEX).
Two (2) Featured sponsor articles (50-word paragraph, link, logo, photo) sent to our entire list via e-newsletter.
Recognized in a joint Pre-show Press Release.
Recognized in all eNewsletters.
Recognized from the podium at the start of each day’s keynotes and first sessions, and at the conclusion of last sessions each day.
* planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
INCREASE AWARENESSGet in front of online content creators
Remove dates and location to bottom Add testimonial or quotes alternating per page.
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TBEX attendees are prolific content creators with massive online reach. Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including USA, Canada, UK, Australia, Spain, Italy, China, Taiwan, Thailand, Germany and more. Over 200 Million impressions were made!
Carrie Hebert
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Edit to: MASSIVE SOCIAL REACH Over 200 Million Social Media Impressions at Previous TBEX Event
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Insert Right Side Bar: [Show Radian6 logo and bar graph here] 200 million impressions made and types of content.
PlatInum sPonsorshIP$12,500.00 USD—Each for up to 15 sponsors
On-site benefits include:
Platinum first-tier logo placement on all event-related web properties, event signage and print material.
Option to offer attendees a side activity or sponsored lunch featured in the official schedule & materials.*
Sponsor table in the Expo room.
Two (2) Guest posts on our blog (content subject to approval by TBEX).
One (1) Featured sponsor article (50-word paragraph, link, logo, photo) Sent to our entire list via e-newsletter.
Option to hold an official giveaway contest.
Inclusion in ‘speed dating’ sessions between industry and bloggers.
Inclusion in Open Marketplace.
Option to include an item in attendee gift bags (qty. 1,000).
Up to four (4) attendee registrations.
* planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.
“TBEX is the essential event, for both travel brands and travel publishers. Industry-leading content, fantastic networking opportunities,
and a bit of fun too— what’s not to like?�”
Andy Hayes, Web Strategist & Travel Publisher
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
Remove dates and location to bottom Add testimonial or quotes alternating per page.
Carrie Hebert
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New logo with tagline Add: Date Venue, city, country TBEX 2013 Dublin Ireland
Carrie Hebert
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Edit to: Meet the influencers who can tell your brand story. TBEX is the best opportunity for your company to get in front of travel bloggers that have knowledge, experience, audience and credibility.
New logo with tagline Add: Date Venue, city, country TBEX 2013 Dublin Ireland
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Insert stat: 2/3 of consumers who visit blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content. *Burst Media Survey, 2012.
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50% of Blog readers, read travel blogs *WTM Global Trends Report, 2010
attEndEE gIft Bag sPonsor$5,000.00 USD—Exclusive
On-site benefits include:
See your company’s logo displayed like walking billboards all over the show! You supply the bags, quantity of 1,000, so you can be as creative as you like! These bags are distributed to every attendee at the Registration Desk.
Your company logo and TBEX logo displayed on the Attendee Gift Bags given to all attendees at the Registration Desk.
One (1) item you provide inserted in Attendee Gift Bag (item must be approved by TBEX Operations Manager).
Bags you provide with your company logo and the TBEX logo must be approved by TBEX Operations Manager in advance. Deadlines apply.
Attendees sharing
your brand all over the show!
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
GROW YOUR BUSINESSConnect with new audiences and customers
Add Track Sponsor and deliverables from Rick's email
Carrie Hebert
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New logo with tagline Add: Date Venue, city, country TBEX 2013 Dublin Ireland
Carrie Hebert
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Remove and Add quote: “TBEX has been an invaluable experience for Room 77, both in terms of generating greater brand awareness and recruiting top-notch travel bloggers. This conference is a worthwhile investment for all who attend." — Jessica Skelton, Marketing Communications, Room77
Carrie Hebert
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75%+ of travelers use social networks to shop for travel *Phocus Wright Social Media & Travel Report, 2012
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Edit to 600
BadgE lanyards$5,000.00 USD—Exclusive
On-site benefits include:
See your company’s logo all over the show! You supply the lanyards, quantity of 1,000, so you can be as creative as you like! These lanyards are distributed to every attendee at the Registration Desk.
Your company logo and TBEX logo displayed on the Badge Lanyards given to all attendees at the Registration Desk.
Lanyards you provide with your company logo and the TBEX logo must be approved by TBEX Operations Manager in advance. Deadlines apply.
Attendees sharing
your brand all over the show!
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
INCREASE AWARENESSGet in front of online content creators
“TBEX is the Woodstock of the travel industry. Everyone in the travel industry is either there, or they wishing they were.” — Rich Grant Dir. of Comm., Denver Convention & Visitors Bureau
Carrie Hebert
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See specifics from Dave 78% of social media is a significant traffic source Digital IQ Index for Travel
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Edit to 600
On-site benefits include:
Exhibit table on the 1st event day (June 1st). Hours: 4:30pm-6:30pm.
Access to matching/appointment-setting software program which will allow participants to contact bloggers and set up appointments at the event, and also allows bloggers to contact participants to request appointments.
Option to set up appointments during the Open Marketplace with bloggers with no time prescribed time limits—or choose to not set up appointments and just ask bloggers to stop by for meet-and-greet.
Does not include an attendee pass (must buy an “Industry/PR” pass for each employee present).
Table top signage allowed, but for anything adjacent to or behind table you must be an event Sponsor (contact us for details).
oPEn markEtPlacE$750.00 USD—Each table area
Make an appoinment
with leading industry bloggers
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
“Working with the TBEX was truly an experience of a lifetime for Vail Resorts...It was amazing to see the results happen instantaneously, with literally millions of social impressions and hundred of blogs logged even before the event was over.” — Kelly Ladyga, VP, Corp. Communications, Vail Resorts, Inc.
Carrie Hebert
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Carrie Hebert
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87% of women who are active blog readers made a purchase based on a recommendation from a blog. *BlogHer network study, 2012
On-site benefits include:
Exhibit table on the 2nd event day (June 2nd). Hours: 4:15pm-6:15pm.
Access to software program which will allow participants to contact bloggers and set up appointments at the event, and also allows bloggers to contact participants to request appointments.
Included participation in the Speed Dating program, with structured, pre-set, 8 minute appointments with 2 minutes to travel to the next appointment.
Does not include an attendee pass (must buy an “Industry/PR” pass for each employee present).
Table top signage allowed, but for anything adjacent to or behind table you must be an Event Sponsor (contact us for details).
sPEEd datIng$750.00 USD—Each table area
“TBEX was already the largest travel
blogger conference but it’s now destined
to be enormous.” JohnnyJet.com
tbe PRESENTED BY
‘13Where new media travel writers come to network & learn.
event information & updates + tbexcon.com/canada + twitter.com/TBEXevents
Toronto, CanadaJune 1-2, 2013
Contact: Patti Hosking, Director of Business Development [email protected] 858-309-4747 x109
GROW YOUR BUSINESSConnect with new audiences and customers