Tarsin Mobile Inc.tarsinmobile.com/wp-content/uploads/2017/11/Tarsin-Moible.pdf · •Mobile gambling is legal in the UK • 10 years experience in developing and marketing mobile

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Tarsin Mobile Inc.

• Mobile gambling is legal in the UK

• 10 years experience in developing and marketing mobile

games

• Over 2.5 million mobile players in UK alone

• Strong relationships with mobile network operators

• Legal solutions for all territories

• Licensed in the UK and recognized for approach to compliance

and customer service

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Why Offer a Mobile Lottery?

7%

18%

31%

0% 10% 20% 30% 40%

Baby Boomers (Age 45+)

Gen X (Age 30-44)

Gen Y (Age 18-29)

% of U.S. “Lottery Player” respondents that probably or definitely would play

Figure 1: Would Play Lottery via Mobile Device by Age Group

Source: InfoTek Research, June 2009 www.infotekresearch.com

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Market Research

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15%

16%

19%

23%

27%

0% 10% 20% 30%

Keno

Sports-based Lottery

Video Lottery

Scratch-off / Pull-tab

Lotto / Mega Millions /Powerball

Market Research

Figure 2: Would Play Game on Mobile Phone for Cash Prices

% of U.S. “Lottery Player” respondents that probably or definitely would play

(n=250)

Source: InfoTek Research, June 2009 www.infotekresearch.com

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11%

18%

28%

0% 10% 20% 30%

Mobile Phone w/oInternet

Mobile Phone w/Internet

Smartphone

Market Research

Figure 3: Would Play Lottery via Mobile Device by Handset Type

% of U.S. “Lottery Player” respondents that probably or definitely would play

(n=250) Source: InfoTek Research, June 2009 www.infotekresearch.com

Benefits of a mobile lottery for the

Player…

Playing on mobile devices is more convenient

Games are easy to understand

More accessible than computer

More entertaining and engaging

Can easily monitor spending

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Benefits of a mobile lottery for the

Operator…

Obtain new customers (Gen X, Gen Y)

Increase frequency of play for existing customers

Better control and information than a traditional lottery

Effectively develop long term relationships with your players

Environmentally friendly solution

More Smartphones = better user experience = more play

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Technology Solution

and Game Content

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• CMS

• Billing

• Application Provisioning

• Brands and Languages

• Device Management

• New Device Release Support

• Application Revision (Up\Down)

• Pre-production and Production Release

• Hosting Solutions

• Mobile Data Privacy

• Reporting

• Mobile Advertising Support

• Application Design and Release support

• 1st and 2nd Line Technical Support Services

• Industry Support and Business Needs

• Product Definition

• Business/Release Model

The Tarsin Mobile platform is like an iceberg, encompassing

the full spectrum of requirements and mechanisms for

delivering to mobile.

Our end-to-end solution takes the “how” out of the mobile planning.

Focus on the vision and business model of your mobile strategy

• CMS

• Billing

• Application Provisioning

• Brands and Languages

• Device Management

• New Device Release Support

• Application Revision (Up\Down)

• Pre-production and Production Release

• Hosting Solutions

• Mobile Data Privacy

• Reporting

• Mobile Advertising Support

• Application Design and Release support

• 1st and 2nd Line Technical Support Services

• Industry Support and Business Needs

• Product Definition

• Business/Release Model

The Tarsin Mobile platform is like an iceberg, encompassing

the full spectrum of requirements and mechanisms for

delivering to mobile.

Our end-to-end solution takes the “how” out of the mobile planning.

Focus on the vision and business model of your mobile strategy

• Random draw

games

• Virtual scratch

cards

• Slot style

games

$$$$

• Tournaments

• Second chance

offers

• Interactive SMS

competitions

$$$

• Text for updates

and news alerts

• Voting polls

• Text to studio

$$

Marketing Competitions Wagering

Build Your Player Database

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Manages Mobile

SMS Competitions, Marketing

Campaigns, & Game Apps

• Software is web based and runs through the browser

• High volume capacity

• Provides a full audit trail

• Game analytics and CRM tools

• Ability to run service at various charge rates

• All data can be exported for further analysis

The Dashboard

Games can replicate existing lottery games

or be completely new

• We recommend new instant games

• Scratch cards, instant draw, board games, interactive

games

Math models can be configured to suit

regulatory requirements

Using the Capsa platform from Tarsin, we

have the technology to accommodate all

popular handsets

Once the mobile lottery application has been

downloaded, new games can be delivered

automatically (“pushed”)

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Registration and Verification

• Customers complete personal information to step through the

registration process

• Registration can be performed online or on the mobile device

• Once complete, an automated age verification (AV) procedure

commences

• IGT’s call centre staff manually age checks any players who fail

the automated AV procedure, within a 72-hour grace period

• Open to players age 19+

• Customers set their own PIN code during the registration process

• Customers set a maximum daily deposit limit, which is fully

configurable

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Starting the Game

• Player opens the

application on their mobile

phone

• Loading screens can be

fully customized

• Customers will first access

the main menu and support

features

• Player must enter 4 digit

PIN to access any game

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Scratch Card Example

• Once PIN number has been verified,

player will have access to several

different games

• In this example, player selects ‘scratch

card’ from the menu

• A scratch card provides an instant win,

easy to understand mechanic

• Customer selects square and then hits

‘Scratch’ and an animated reveal of the

virtual foil shows symbol

• If player matches three symbols they win

• Ability to offer a range of scratch cards at

different price points

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• Instant Lottery Draw

− Player selects ‘Lotteries’ from the

menu

− Player can further select from various

draw games available

− Player selects their own numbers or

can opt for auto-generated numbers

(lucky dip)

− Like a traditional lottery, the balls

spin to reveal the numbers to be

matched

* A lottery draw can be configured as an

instant win or for a ticket for a specified

future draw

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Mobile Lottery

Distribution and Marketing

Ways in which consumers will discover mobile lottery

• On the Mobile Phone

• On the Web

• Home Website - Playsphere.ca, 3rd party website, or app store

• App Stores - Apple App Store or Blackberry App World

• Third Party Websites - GetJar, Handango

• Text Message - invitation sent to mobile device

• Email Message

• Direct Mail, Print Ads, Billboards, and Posters

• Newspapers, sporting events, lottery tickets

• “Text LOTTO to 88821 to play Atlantic Mobile Lottery”

• Radio

• Announcer, “Text RADIO to 88821 to play Atlantic Mobile Lottery”

• Television Commercials, News, Game Shows

• Blackberry commercials featuring mobile lottery app

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Channel Type Name Desktop Mobile Delivery Methods Billing Method Description

Carriers - On Deck Rogers x x WAP Download PSMS Positioning within the WAP portals for

the top carriers. Telus x WAP Download Micro Billing

Bell Mobility x WAP Download PSMS

Carriers - Off Deck Rogers SMS > WAP Download PSMS Work with OpenMarket, Ericsson and

other aggregators to ensure carrier

support of short code programs. Telus SMS > WAP Download Micro Billing

Bell Mobility SMS > WAP Download PSMS

Carriers - App Stores Telus Portal x SMS > WAP Download Micro Billing Positioning within the App Stores

being created by the top carriers. Rogers x SMS > WAP Download PSMS

AT&T Apps x SMS > WAP Download PSMS

Manufacturer Portals Apple App Store x x iTunes App Store iTunes Positioning within the App Stores

being created by the handset

manufacturers. BlackBerry App World x x BlackBerry App World PSMS

Nokia Ovi x x SMS > WAP Download PSMS

Palm App Catalog x Palm App Catalog PSMS

OS Portals Windows Marketplace x Windows Marketplace PSMS Positioning within the App Stores

being created by the OS providers.

Android Market x Android Market PSMS

3rd Party Distributors Handango x WAP/PC Download Credit Card Make the application available in the

top 3rd

party mobile download portals. GetJar X X WAP Download PSMS

Mobango x SMS > WAP Download n/a

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OS Stores Manufacturer Stores Carriers Stores 3rd Party Stores

Rogers Android Market Windows Marketplace

iTunes App Store BlackBerry App World

Rogers Shop* Rogers Apps & Addons

Handango GetJar

Telus Android Market Windows Marketplace

iTunes App Store BlackBerry App World Ovi Store

Tools & Apps* Handango GetJar

Bell Mobility Android Market Windows Marketplace

iTunes App Store BlackBerry App World Palm Catalog

Get Apps** Handango GetJar

Android Android Market Handango GetJar

Windows Windows Marketplace Handango GetJar

RIM BlackBerry App World Media Mall* AT&T Apps T-Mobile Web2Go

Handango GetJar

iPhone iTunes App Store Handango** GetJar**

Palm Palm Catalog Handango

Nokia Ovi Store Media Mall* AT&T Apps T-Mobile Web2Go

Handango GetJar

Handango AT&T Sprint T-Mobile Verizon

GetJar AT&T Sprint T-Mobile Verizon

* WAP Portal

** Redirects to iTunes App Store

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Total Subscribers in Canada as of June 2009

22,448,802

Of these subscribers, market share by carrier is as follows:

Bell Wireless & Affiliates 30%

MTS Mobility 2%

Rogers Wireless 37%

SaskTel Mobility 2%

TELUS Mobility 29%

Source: Canadian Wireless Telecommunications Association (CWTA).

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Total Subscribers in Canada as of June 2009

22,448,802

Of these subscribers, market share by handset is as follows:

RIM (Blackberry)

iPhone/iPod Touch

Nokia

Sony

LG

Other

Source: Canadian Wireless Telecommunications Association (CWTA).

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Mobile Lottery

System Controls

and

Cash Management

How do you confirm the age of the player?

• Age checking is done at the time of registration (24 hour process)

• Service provider will analyze public records (voter registration, property

records, etc...)

How do you ensure the player is located within our

jurisdiction?

• Location tracking initiated at the start of each game session

• Service provider will triangulate location using cell phone towers (within

100 meters)

Can an unregistered user place wagers if a phone is lost or

stolen?

• Players must enter their secret pin number prior to each game session

• Registered users can only use their pin on one phone

• Game will automatically shut down after 30 seconds if there is no

activity from user

• User can notify customer support to close account

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How do you prevent tampering (hacking) with the system?

• Game outcomes are centrally determined from a remote server

• We use secured encryption to transfer data between the handset and the servers

Can we limit the wagering activity of the player?

• You can configure the settings for available wagers ($0.25, $1.00, $2.00, etc...)

• You can set what maximum amount the user can transfer into an account

• By individual transaction

• By day, week, or month

Can the player view their wagering activity?

• Players can view on their device a historical list of all fund transfers into and out of

their account

• They can also see a list of each wager placed and the outcome of each individual

game played

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A mobile lottery minimizes fraud and problem

gambling…

We know who you are

We know where you are

We know how old you are

We know what you are playing

We know how you are playing

We know how much you have won or lost

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Proposed Terms

And

Timeline for Implementation

L2M Mobile Lottery Services include…

3 Mobile games at launch, 1 new games per quarter thereafter

Includes licensed and proprietary titles

A variety of game types

Management of all mobile distribution channels

Includes payments to carriers, handset manufacturers, and app stores

System setup and integration as agreed upon

24/7 system monitoring and technical support resolution

Access to game assets for marketing purposes

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1. Formalize Implementation and Operations Plan (5 weeks)

2. Finalize Agreement (concurrent with #1) (5 weeks)

3. Implementation of Technology (5 months)

4. Review Program Performance (3 months

after go live)

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Content Technology Compliance Experience

L2M