Target audience questionnaire analysis

Target audience Questionnaire Analysis

What is your gender?

What is your gender?

male female

The first question that I asked on the questionnaire I created was, ‘what gender are you?’ 100% of those who took the survey were female – this means that my target audience are strictly female, meaning I can include feminine colours such as pink and purple to entice my female readership, I can also research what is popular amongst young females such as boy bands, solo artists etc – this will help me to decide what to include that will entice my target audience.

What age bracket do you fall into?

12 to 15

16 to 20

21+

0 10 20 30 40 50 60 70 80

Chart TitleAs you can see the majority of my target audience fall in between the ages of 16 to 20, this means that the majority of my magazine will be targeted at this age group, I can research who the most popular artists are amongst this age group and include features on them in my magazine, it will also be wise for me not include alcohol advertisements in my magazine as a lot of my readers will be under the age of 18. I can see that 27 percent are 21 and older, so it would be sensible to add in things for an older target audience as well because I want to expand my readership as much as possible.

How much would you be willing to pay for a music magazine?

four pounds five pounds+0

10

20

30

40

50

60

70

80

90

100

Series 1 Series 2 Series 3

The majority of my target audience would spend in and around four pounds on a music magazine – this is understandable as not everyone has the money to spend on an expensive media product. I asked this question in order to find out what price my magazine should be sold at, I wanted it to be both profitable and affordable – I now know that my magazine should be sold at around 4 pounds to keep my target audience happy.

What genre of music do you like the most?

Column1

indie rock country pop R&BRave Rap Heavy metal other

As you can see the most popular genre of music favoured by my target audience is pop music. Almost 65 percent of people said they liked it the most. This is a really good source of information for me as I can now do research on who the most popular artists in pop are at the minute, what the biggest pop festivals are and when they are happening, I can add all of this information into my magazine to entice my target audience. I do notice that some people said they liked rock, heavy metal, R&B and rap – It wouldn’t hurt for me to include some features of a different variety so that I can keep everyone happy and therefore expand my target audience once more.

Who is your favourite solo artist at the moment?

Column1

Ed sheeranTaylor SwiftElla HendersonBeyonceKaty Perry

Miley CyrusBruno MarsJason DeruloBritney spears

other

As you can see, for this question the most popular answer was ‘other’ followed by Ed Sheeran - This lets me know that I have to do more research into who the most popular artists are at the minute and include different varieties to appeal to different varieties of people. I can include Ed Sheeran in my magazine as he is one of the biggest male solo artists in the world at the moment so lots of people will want to buy my magazine if he is featured. This question really helped me to get a feel for the different varieties of artists and people out there.

Do you have a part time or full time job?

yes, full time.yes, part time.

no, not at the minute

05

101520253035404550

Chart TitleThe majority of my target audience do not have jobs whilst about 36 percent have a part time job and 18 percent have a full time job. This is good information as it lets me know what sort of money my target audience are making so I know how much to charge for my magazine, as I need to make it affordable for people who don’t make as much money as some other people might.

What sites do you use to download music?

Spotify Itunes tubidy other

As you can see the majority of my target audience selected the ‘other’ option, meaning that there are other popular downloading sites being used, I would like to try and find out what these are so I can offer vouchers as freebies in my magazine. I would also like to include iTunes vouchers as iTunes seems to be a popular site for downloading music amongst many teenagers.

What features would you like to see in the magazine?

Sales

articles about new and upcoming artists Articles and pictures of older artists

Gig and festival reviews Articles on how to succeed in the music business

Artist's personal stories question and answer

articles about what the most up to date music is

articles about tour dates and tickets

other

The most popular option for this particular question was ‘Artist’s personal stories’ this is good because people always want to know what celebrities are doing and what it was like for them growing up etc. I can add this feature into my magazine as I now know that this what people want to see and it is what will entice them to read the magazine.

What free prizes would interest you?

• This question was asked as a sort of ‘fill in your answer’ question, it gave people the opportunity to put out their ideas of what they think would be good prizes. Things like the chance to win a holiday, band memorabilia and iTunes vouchers were mentioned. This information is excellent as it gives me the opportunity to see first hand, what prizes my audience would like, so that I can include some of them and entice my readers to buy the magazine as they will like the prizes.

Can you please specify anything else you would like to see in the magazine?

• This was also answered with a box of text to fill in, some things like critics reviews on new albums and tours, features on Eminem, evanescence, black veil brides and Nickel back, and best selling song were mentioned in the comment boxes – This is good as it gives me proper audience feedback on what to include in my magazine, I am getting their proper opinion so I am really clued in as to what to include and what not to include. This question was very helpful and beneficial to me.

Thank you so much for reading!