Target audience

Target-Audience

Teenagers

Waleed Dodhy

Who are Teenagers?

Teenage is a phase of life starting from age (13-19). In this phase your likes and dislikes vary very frequently.

Teenage is a transitional stage of physical and psychological human development

that generally occurs during the period from puberty to legal adulthood (age of

majority). The period of adolescence is most closely associated with the teenage years, though its

physical, psychological and cultural expressions may begin earlier and end later.

Teenage lifestyle?!

Nowadays, teenagers have changed in comparison with the teens in the past, taking into account eating habits, an

active way of life, spending free time and clothes. They are a “technology” generation. For teens in todays’ world

mobile phones, internet, music, movies, television and video games are very important. Most teenagers prefer

watching TV and playing computer games to reading books. They don’t like reading because watching TV is

easier and they don’t have to use their own imagination. Computer games teach but they are also harmful to

health.

Teenage Hangouts?

Teenagers mostly hangout to different places like cafes, clubs, restaurants like McDonald’s, KFC, Pizza hut etc, cinemas, shopping malls, friend’s house, etc. They usually go to places

with their friends or groups.

Teenage Interests?

Teenagers like listening to music, playing games, using Internet or video games, communicating

with friends via mobile or social network(facebook, twitter, skype etc), eating

different food mostly junk food etc.

Old and Modern times?

ThenTeenagers in old times had no proper way of communication. There was one landline phone in the house through which people were able to talk to others. Teenagers also used to write letters for conveying messages to others.

NowNowadays technology is so advance that it is almost with everyone that has a mobile phone. Even if u had to send a message to someone, you have the facility available in your mobile phones. Also in old times people had problems about ways of travelling like buses, cars etc. They had all that but was less but now everything is available.

Teenage Clothing?

• Boys and girls wear jeans and a shirt. They feel comfortable in this. Some girls wear maxy. Boys and girls wear Shalwar Kameez too. Some teenage girls wear skirt with shirt.