** My Presentation Slides for the WCEC Event 6/10/14 ** http://www.wcecnj.org/seminar-details.aspx?ClassID=848 Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.
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Transcript
Talking Human: Creating a Digital Avatar with Heart
WCEC Business Growth Meet-up6/10/14, Summit NJ
Presents
Speaking Social: An Introduction to Social Media in the iEra
By Penina Rybak
CEO, Socially Speaking LLC
Director: The NICE Initiative for Female Entrepreneurship
Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to Balance Your Cravings for Humanity & Technology in
Talking Human > Better Emotional ResonanceVisual Content Marketing is the driving
force behind new trends in social media. But at the end of the day, it's finding the absurd in the human
condition, and "sharing a moment" by collectively laughing about it, that counts. It spurs collective change, promotes branding, and gives the competitive, solitary, sometimes
grueling nature of entrepreneurship in the iEra
its wings to be free, and be more in touch with humanity.