Jul 14, 2015
! Deborah Glynn ! Senior Talent Manager ! The Integer Group
! Leslie Harris ! Talent Manager ! The Integer Group
Talent Brand in Action: How To Incorporate Talent Brand Into Everything You Do
We know you’d rather at happy hour.
• Employment Branding
• Social Media
• Employee Ambassadors
• How YOU can do what we did
Employment BrandingTruth in Branding/Employment Identity
you, with us.
Social MediaBest Practices
Employee Ambassadors
How Can Do What We Did
YOU
Internal Analysis
• Strengths
• Demographics
• What do you do well
Resources
• Money
• Personnel
Identify champions and early adaptors to help you with your new approach
Where To Begin...
Action Plan
• Branding
• Social Media
• Employee Ambassadors
Action Plan/Branding
• Bite Size Pieces
• Use Current Materials
• Marketing/PR Dept
• Internships
• Art Schools
Action Plan/Social Media• Amp YOURS and THEIR profile
• Voice - identify key people and guidelines for posting.
• No emoticons
• No religious or political postings
• Laugh only at ourselves
• No foul language
• Add value to the conversation
• Don’t talk just to talk
• Business Casual
• Positive
• “We” not “I”
• No ranting
Action Plan/Brainstorm Content Ideas
• Blend of stock and flow
• HootSuite (push out content)
• Tweetdeck (monitor)
• Consolidate accounts
• Build employment pages
• Interviewing tips for HR
• Industry specific news
• Highlights of company culture
• Location news/City
• Facebook photo contest
• Award wins
• Funny things in the office
• Employee profile
Action Plan/Employee Ambassadors
• Talk to hiring managers
• Lunch and Learn sessions
• Provide language to make it easy for them
• Fun contests
• Employee referral incentives
Questions?(Don’t shy.)