Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digital Age'

TALENT ATTRACTION & RETENTION IN THE DIGITAL AGE

• Greg Savage, Global CEO • Firebrand Talent Search

www. firebrandtalent.com | Enemy of Average

• Strategy is nothing without execution!• Who will execute your plans?• How will you locate, attract and retain the key talent?• “The new normal” in the world of talent and recruitment• The tension between hiring and cost control• “Skills Churn”• No people shortage. We have a talent shortage. • Talent shortage. To get much worse and to last a long

time• The talent contradiction• Right talent, right time, right place


DIGITAL JOBS GROWTH – US


• Talent hunt is truly global• Retention – from anxiety to action!• Future leaders. Where from?• New era – new talent strategies• JIT recruitment will no longer suffice• The difference between the active and passive talent

market• Muscle won’t be enough• Low cost networking can beat traditional sourcing• Social media and recruitment? No!... And Yes


TALENT: HOW THEY GOT THEIR LAST JOB? (APAC)

• Online Job Board 33%• Word of Mouth/referrals 22%• Recruitment company 20%• Direct approach from employer 14%• Print Advertising 5%• Other methods 5%• Social media 1%

Source. Kelly Global Workforce Index: The evolving workforce


TALENT: DO YOU JOB SEARCH ON SOCIAL MEDIA SITES?

• Gen Y 23%• Gen X 24%• Baby Boomers 24%



TALENT: DO YOU FEEL IT ESSENTIAL TO BE ACTIVE ON SOCIAL MEDIA TO ADVANCE YOUR CAREER?

• Gen Y 34%• Gen X 26%• Baby Boomers 20%



SIX-PRONGED CEO SOCIAL MEDIA STRATEGY

• Blog “The Savage Truth”• Subscriber database worked and maintained• Twitter – active and very targeted• YouTube Channel• “The Savage Truth” Facebook Page• LinkedIn



“THE SAVAGE TRUTH” SUBSCRIBER LIST GROWTH


www. firebrandtalent.com

You Tube

| Enemy of Average



FIREBRAND: SOCIAL MEDIA TALENT ACQUISITION STRATEGYLEARNINGS• Driven by CEO• Huge time commitment• Be prepared to invest - 12 months at least• No ghosting. Real and engaged• Integrated SM Strategy• Very targeted at recruiters in our markets• Be niche. • Be generous. Give to get• Content is key• Consistent message and activity• Build a voice. A brand. • Build ‘expert’ status• Work the integration between platforms


RESULTS

• Massive benefits outside recruiting our own staff with clients and talent

• Every candidate I interview for FB has read the blog – has our “ethos”

• PR generated by blog has driven awareness of FB brand exponentially

• Speaking requests monthly – all over the world• FB “potential” hire community is strong and can be

communicated with• One status update on LinkedIn reaches 10’s of 1000’s of

recruiters• 25 LinkedIn requests a week – mostly HR and recruiters• 8 of last 15 Firebrand hires came via social media


IN CLOSING

• Finding talented people to work for you is going to be much harder than it is to find new clients

• And what worked for you before will not work going forward

• So if you want your strategies to come to life, think about the execution now

• And that means new and better ways to connect with talent


CONNECT WITH GREG SAVAGE AND FIREBRAND

• Email: [email protected]• Company website: www.firebrandtalent.com/• LinkedIn profile: www.linkedin.com/in/gregpsavage• Twitter: twitter.com/greg_savage• YouTube: youtube.com/thesavagetruthvideo• Facebook: www.facebook.com/TheSavageTruth1• The Savage Truth Blog: www.gregsavage.com.au• Firebrand Blog:blog.firebrandtalent.com