Taking Your Training to Tahiti (or Tel Aviv) Mid-NJ ASTD Chapter Meeting 9 February 2012 Frank Felsburg Magnum Group.

Taking Your Training

to Tahiti (or Tel Aviv)

Mid-NJ ASTDChapter Meeting9 February 2012

Frank FelsburgMagnum Group

Different Cultures

Group Exercise

1. Introduce yourself

2. Exchange business cards (if you have one)

3. Come up with a story of when you were in another country and something you or they (a native of that country) said – or did – that was misinterpreted or misunderstood).

Translation

LocalizationDifferent Cultures

Translation

1996 2009

Rest of the World

U.S.

US Internet Population vs. the Rest of the World

عربيةأبجدية (Arabic)汉字(Chinese)横浜(Japanese)Здравствуйте!(Cyrillic)

Non-Roman Characters

Machine Translation• Steve Jobs is the Chairman of the Board of Apple, which he co-founded in

1976. Apple is leading the consumer technology world with its revolutionary iPhone and App Store, its family of iPod media players and iTunes media store, and its Mac computers and iLife and iWork application suites. Apple recently introduced iPad 2 which is defining the future of mobile media and computing devices.

• Steve Jobs jest Prezes Zarządu firmy Apple, który założył w 1976 roku. Apple jest światowym liderem technologii konsumenckich oferując rewolucyjny telefon iPhone i sklepie App Store, jego rodziny odtwarzaczy multimedialnych iPod i iTunes nośniki należy przechowywać, i komputerów Mac, pakietowi iLife oraz iWork zestawów aplikacji. Firmy Apple niedawno wprowadziła 2 iPad, które definiuje przyszłość mobilnych mediów i urządzeń komputerowych.

• Steve Jobs is the CEO of Apple, which he founded in 1976. Apple is a consumer technology leading the world with its revolutionary iPhone and App Store, his family, media players, iPod and iTunes media, store, and Macs, iLife and iWork application suites. Apple recently introduced two iPad, which defines the future of media and mobile computing devices.

Chinese

Traditional 漢字 • This written form of Chinese

is used in:

• Hong Kong• Taiwan• U.S.• Canada• Macau

Simplified 汉字• This written form of Chinese

is used in:

• People’s Republic of China• Singapore• Malaysia• Canada • U.S.

Units of Measure

Units of Currency

Periods & Commas

Dates (e.g., 6/10/12)

Colors

Challenges

Expansion

• Expansion occurs in many languages, particularly FIGS, but also Russian, Ukranian and South Vietnamese.

• Can you think of any ways expansion could be a challenge in designing an eLearning program?

What to Look for in a

Language Service

Provider

People

Select Criteria for Translators

1. A Native Speaker in the Language they’re translating into

2. A Subject Matter Expert (SME)3. Familiar with the cultural norms4. Able to write effectively

Proven Process

1. Initial Draft

2. First Polish

3. Second Polish

4. To readers

5. Post readers

6. Draft to editor

7. Final Draft

Translation Process

1. File Preparation2. Selection of

Resources3. Translation4. Editing 5. Proofreading6. Client Review7. QA

Product

Linguistically Accurate

Culturally Sensitive

Grammatically correct

“Translation is not a matter of words: it is a matter of making intelligible an entire culture.“ – Anthony Burgess

Localization

Group Exercise1. Introduce yourself to a different partner

2. Exchange business cards (if you have one)

3. Come up with an instance (or two) of when a translation alone may not do justice to the original content.

NYC Campaign against obesity

Concept:

Sugary sodas are bad for you.

Magnum’s solution

Localize image to maintain concept consistent for Spanish-speaking audience

Top Ten Tips1. Think international at the onset2. Define your target audience3. Choose the right language4. Localize – language is only the

beginning5. Prepare documents for translation6. Create glossaries7. Style is important8. Work with in-country reviewers9. Let us proofread your final product10.Work closely with your localization

partner

Abbreviations

Translation – (AKA) XlnLocalization – (AKA) L10N

Globalization – (AKA) G11NInternationalization – (AKA) I18N

Questions?

Magnum Group Inc

610 S Second Street

Philadelphia, PA 19147

215-413-1614

[email protected]