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Taking the Hidden Path to Success, with Jeroen De Flander
Nov 01, 2014
Listen to the full interview at www.33voices.com/interviews/the-execution-shortcut
Jeroen De Flander is a seasoned international strategy execution expert, top executive coach, seminar leader and highly regarded keynote speaker. He helped more than 21,000+ managers in 30 countries master the necessary execution skills, including the USA, Brazil, Venezuela, Malaysia, Spain, Italy, Chile, Jordan, Russia, Estland, the Netherlands, France, the UK, Germany, China, Dubai, Peru, Kuwait, Croatia, Norway, Korea and Belgium. He shared the stage with strategy gurus like Michael Porter, Costas Markides and Roger Martin, three of the world’s top 50 thinkers.
In 2012, he shared the stage twice with the founding fathers of strategy execution Bob Kaplan and David Norton. The first time was in April during the largest Balanced Scorecard event in the world. A new session will take place in Qatar.
Jeroen is co-founder of the performance factory – a leading research, training and advisory firm which is solely focused on helping individuals and organisations increase performance through best-in-class strategy execution. For several years, he was the responsible manager worldwide of the Balanced Scorecard product line for Arthur D. Little – a leading strategy consulting firm
He's the author of The Execution Shortcut: Why Some Strategies Take the Hidden Path to Success and Others Never Reach the Finish Line.
Jeroen De Flander is a seasoned international strategy execution expert, top executive coach, seminar leader and highly regarded keynote speaker. He helped more than 21,000+ managers in 30 countries master the necessary execution skills, including the USA, Brazil, Venezuela, Malaysia, Spain, Italy, Chile, Jordan, Russia, Estland, the Netherlands, France, the UK, Germany, China, Dubai, Peru, Kuwait, Croatia, Norway, Korea and Belgium. He shared the stage with strategy gurus like Michael Porter, Costas Markides and Roger Martin, three of the world’s top 50 thinkers.
In 2012, he shared the stage twice with the founding fathers of strategy execution Bob Kaplan and David Norton. The first time was in April during the largest Balanced Scorecard event in the world. A new session will take place in Qatar.
Jeroen is co-founder of the performance factory – a leading research, training and advisory firm which is solely focused on helping individuals and organisations increase performance through best-in-class strategy execution. For several years, he was the responsible manager worldwide of the Balanced Scorecard product line for Arthur D. Little – a leading strategy consulting firm
He's the author of The Execution Shortcut: Why Some Strategies Take the Hidden Path to Success and Others Never Reach the Finish Line.
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Transcript
we help you discover smarterways to think, grow, and live.
This presentation consists of 10 highlights from the interview with @MoeAbdou,
founder & host of 33voices®.
Jeroen De FlanderJeroen De Flander is a seasoned interna-tional strategy execution expert, top ex-ecutive coach, seminar leader and highly regarded keynote speaker. He helped more than 21,000+ managers in 30 coun-tries master the necessary execution skills, including the USA, Brazil, Venezuela, Malaysia, Spain, Italy, Chile, Jordan, Russia, Estland, the Netherlands, France, the UK, Germany, China, Dubai, Peru, Kuwait, Croa-tia, Norway, Korea and Belgium. He shared the stage with strategy gurus like Michael Porter, Costas Markides and Roger Martin, three of the world’s top 50 thinkers.
@JeroenDeFlander
1
Strategy is first and foremost a choice.be deliberate and think head, heart and hands.
2
As you contemplate strategy,
consider:
2
As you contemplate strategy,
consider:Your market - who are you best equipped to serve?
2
As you contemplate strategy,
consider:Your Unique Value - how will contribute unrivaled value
3
Great strategy is as much
‘what not to do’ as it is ‘what to do.’eliminate, don’t add.
4
Keep in mind that even the most effective strategy
has a shelf life.renew and refresh.
5
The curse of knowledge is the biggest culprit to poor execution.
when it comes to strategy, what you know could hurt you.
5
The curse of knowledge is the biggest culprit to poor execution.
when it comes to strategy, what you know could hurt you.
6
Think like a marketer. it’s how you connect what’s in your head
to the hearts of your customers.
7
Improve your strategy execution by asking
these three questions:
7
Improve your strategy execution by asking
these three questions:How do I make others care about my ideas?
7
Improve your strategy execution by asking
these three questions:How do I make others aware of
what the idea is all about?
7
Improve your strategy execution by asking
these three questions:How do I keep others going
and energize them enough to keep them traveling the execution path?
8
Once you’re clear on your strategy, cascade your message by:
8
Once you’re clear on your strategy, cascade your message by:
Managing the curse of knowledge
8
Once you’re clear on your strategy, cascade your message by:
Imbedding stories around your ideas
8
Once you’re clear on your strategy, cascade your message by:
Always keeping an eye for message distortion
9
We all have limited willpower capacity.
increase it by automating the recurring decisions you have to make.
10
Effective strategy execution is both art and science. start by surrounding yourself with someone who’s not afraid to challenge your thinking.
Is what you know limiting your growth potential?
REALLY REFLECT...
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