TAKING CONTROL OF YOUR PERSONAL BRAND Matt Nollman Social & Content Marketing Manager, Attunity
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TAKING CONTROL OF YOUR PERSONAL BRAND
Matt NollmanSocial & Content Marketing Manager, Attunity
WHAT IS A PERSONAL BRAND? Your new first impression Your digital handshake What comes up when you Google your name How you look to others online Your voice Your credibility
THIS IS ME.
THIS IS ME ONLINE.
HOW I TOOK CONTROL OF MY PERSONAL BRAND Privatized my Facebook Thoroughly filled out my LinkedIn profile Created a personal website: www.mattnollman.com Made Twitter/LinkedIn Pulse my digital voice Started speaking at and attending events
Privacy Checkup: choose who you want to see posts, apps, and profile info
Who can see my stuff: reviewing all future profile posts, view profile as a guest
Who can contact me: who can send you friend requests
How do I stop someone from bothering me: block other users
FACEBOOKControlling who sees the real you.
Title Posts Summary Experience Skills & Endorsements Education Recommendations
Filling out a complete profile.
WEBSITE
Step 1: buy a domain URL and hosting Step 2: use web editing software or a theme to
set up and organize your site Different types of sites for different types of
professionals
Showcasing your work and creating your digital home.
FINDING MY VOICE
Twitter: Choose a professional profile photo/cover photo Write an accurate bio Share relevant content Interact with like-minded people Build your network
Using Twitter and LinkedIn Pulse to speak my mind.
LinkedIn Pulse Expand on your POV Organize and share your thoughts with the world Become a Thought Leader Build your network
FINDING MY VOICEUsing Twitter and LinkedIn Pulse to speak my mind.
EXAMPLES
AMANDA HEALYSenior Marketing ManagerTibco Software
Public speaking, blog syndication
HAYLEE THIKEOMarketing Communications ManagerCA Technologies
CAROLE GUNSTMarketing DirectorAttunity
Professional website Other tech projects, public speaking,
networking events
GARY VAYNERCHUCKEntrepreneur, branding expert
Voice is dominant Uses all social media outlets to share his views
Stays current – maintaining position as a Thought Leader
THANK YOU
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