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PRESENTED BY Rick Schultz, SVP Marketing, Alteryx Richard Snow, Technical Acct Manager, Alteryx Kim Carrico, Director Analytics, Optimum Lightpath Turbocharge Your Tableau & Humanize Big Data with Alteryx Strategic Analytics
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  1. 1. Turbocharge Your Tableau& Humanize Big Datawith Alteryx Strategic AnalyticsPRESENTED BYRick Schultz, SVP Marketing, AlteryxRichard Snow, Technical Acct Manager, AlteryxKim Carrico, Director Analytics, OptimumLightpath
  2. 2. Agenda The Big Data Dilemma Alteryx and Tableau Integration Demonstration of Alteryx & Tableau Together Joint Customer: Optimum Lightpath Questions? 2011 2012 Tableau Software Inc. All rights reserved.
  3. 3. The Buzz Around Big Data Continues
  4. 4. And For Good Reason: New Sources of Relevant Information Device Generated Data Cloud Applications Social MediaClickStreams/ Log Files
  5. 5. Still Too Difficult to Make the Right Decisions CloudUn-StructuredDataContent I just want to understand what we should be doing.
  6. 6. Focus Has Been on Wrong Issues Volume Velocity Value? $Variety
  7. 7. More Employees Need Big Data Insight 77% agree more employees with big data insight = informed decisions74% say more data shared =more effective decisions Full report at www.alteryx.comSource= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
  8. 8. Leaders Rate Own Big Data Capabilities Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)
  9. 9. Business Analysts Can Help Close the Gap Capabilities of Data Scientistthat Drive Largest Value TodayBusiness or Data Analyst Data Artisan
  10. 10. Whats Required to Close the GapFor Business Analysts and Data Artisans Make Big Data Easy: access, enrich, and integrate it with the rest of your data Put it in the Hands of Business People Perform Predictive and Spatial Analytics without a lot of codingFor Business Decision MakersEasily Consumable Analytics (Apps and Visualizations)Ability to Ask Different QuestionsAnalysis of All the Relevant Data Together and In Context
  11. 11. Data Integration & Analytic WorkflowAll Relevant Data Packaged Market & Customer DataEnrichApp & DataIntegrate AnalyzeIntegrate any data Rapid design ofsource predictive analytics with unique spatial understanding
  12. 12. Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Analytic OutputPublish Analytic App Run App Assemble & Analytic Apps
  13. 13. Tableau Visualization DW, Excel, Big Data Tableau Visualization Tableau VisualizationExplore in
  14. 14. What if there were a better way to1. Create the Analytic Dataset for Tableau2. Include Advanced Analytics for Use within Tableau3. Produce Analytic Apps that output Tableau Dataset
  15. 15. #1 Create the Analytic Dataset for Tableau Integration, Data Quality & Enrichment 2012 Tableau Software Inc. All rights reserved.
  16. 16. Data Quality Tools Inside Alteryx Designer
  17. 17. Data Enrichment Within AlteryxMarket Data Provided Out of the BoxHouseholdFirmographicsSpatial SegmentationPopulation & Census
  18. 18. Data Integration & Analytic WorkflowAll Relevant Data Packaged Market & Customer DataEnrichAnalytic DatasetData QualityIntegrateIntegrate Any Data Source EnforceEnforce Data Quality & Design Analytic Workflow
  19. 19. Getting the Analytic Dataset into Tableau Data WarehouseTableau VisualizationExplore in Tableau Database Push IntoOption 1Spreadsheet or File Tableau Visualization Explore inTableau TableauPushOption 2 Into
  20. 20. #2 Include Advanced Analytics forTableau Predictive and Spatial Analytics for PerformVisualizations 2012 Tableau Software Inc. All rights reserved.
  21. 21. Making Predictive Analytics Practical Tableau VisualizationCreate Analytic DatasetVisualize in Tableau
  22. 22. Deep Spatial & Location AnalyticsTableau Visualization Create Analytic Dataset Visualize in TableauPerform Spatial Processing
  23. 23. #3 Produce Analytic Apps that output TableauDataset Future planned support for Tableaus native fileformat 2012 Tableau Software Inc. All rights reserved.
  24. 24. Today: Create & Share Analytic Apps in Cloud Private or Public Cloud Analytic OutputPublish Analytic App Run App Assemble & Analytic Apps
  25. 25. Future: App Output in Tableau File FormatAlteryx Designer & Analytic AppsTableau Visualizationsin Private or Public Cloud To Create & Use Visualizations Output Directly to Tableau
  26. 26. Demo: Data Integration & Analytics for TableauURL: http://gallery.alteryx.com/#!app/Polygon-for-Tableau/50739a947ae24a0a6c313e04 2012 Tableau Software Inc. All rights reserved.
  27. 27. Customer Use Case: Optimum Lightpath 2012 Tableau Software Inc. All rights reserved.
  28. 28. Customer TestimonialKimberly CarricoDirector , Market Planning and AnalysisWe provide people with network andtechnology solutions to run their organizationsmore effectively
  29. 29. The AskRing 4 Outbound CallRingRing 3 5InformationRingRingCustomer Tickets 2 6 RingRing1 7System Data Services
  30. 30. Our Plan Network DataRemedy InformationAlteryx Tableau Dashboard Outbound Information
  31. 31. Alteryx
  32. 32. Ring View2 Hrs
  33. 33. Tableau Dashboard
  34. 34. What we Have Done? Ability to pull together multiple sources of datato create an end to end view of the company. Creation of a DataMart, building our FDR. Automation of data tables Automatic Updates of Tableau Dashboards Senior Executive Reports via Email Real Time views into our network systems Drive Time data for our Sales Reps Predictive Models Sales Force Dashboarding via SF Connect
  35. 35. Kimberly CarricoDirector , Market Planning and Analysis
  36. 36. Adoption of Alteryx Across Industries MarketingModelg &Cable/DataService Restaurants Technology Broadband Consulting RetailConsulting Telecom ProvidersAnalyticsModling & Consumer Modling &DataReal EstateProductsGovernment Technology Financial ConsultingAutoAnalytics Analytics
  37. 37. In Summary Alteryx and Tableau Share Common Focus onEmpowering Business Analysts and Users Alteryx Helps Tableau Customers Today: Create the analytic dataset for Tableau Include advanced analytics for use within Tableau Future Product Integration Produce Analytic AppsThat Output Native Tableau File Format2012 Tableau Software Inc. All rights reserved.
  38. 38. For More Info or to Try Alteryx Learn More or Get Trial: www.alteryx.com Visit the Analytics Gallery: gallery.alteryx.com
  39. 39. Come See Us at Inspire 2013March 5-7, 2013 Phoenix Sheraton Downtown HotelLearn More at:www.alteryx.com/inspireKeynote by Paul DePodesta of Moneyball
  40. 40. Questions? 2012 Tableau Software Inc. All rights reserved.
  41. 41. Key Terms Big Data Alteryx Big Data Analytics Tableau Big Data Analysis Optimal LightPath Humanizing Big Data Rick Schultz Strategic Analytics Richard Snow Predictive Analytics Kim Caricco Data Scientist Analytics Gallery Data Artisan Alteryx Gallery Data Analyst Humanizing Big Data Big Data Gap Tableau integration Unstructured data Tableau conference Analytics Platform Unstructured Data2012 Tableau Software Inc. All rights reserved.