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Table of Content
Page 2 - Introduction
Page 3- Use of Brand Identity
Page 4- All About the Logo
Page 5- Logo - Colour Usage
Page 6- Logo - Colour
Page 7 - Do’s & Don’ts
Page 8 - Usage of Strips
Page 9 - Letter Head
Page 10 - Print Ads Logo Placement
Page 11 - Outdoor Representation
Page 12 - Logo Placement on Standee & Poster
Page 13 - E-mailer Logo Placement
Page14 - Logo Placement on Presentation Template
Page 15 & 16 – Logo Placement on Collaterals
Page 17- Logo with Trademark
Page 18- Logo with Co-Branding
Page 19- Continuation Sheet of Letter Head
Page 20- Logo Branding on Pen
Page 21- Writing Pad
Page 22- Invoice Form
Page 23- Reimbursement Form
Hindustan Power - Incorporated with a vision to be known as a globally admired infrastructure company and create
7 GW by 2020. It has become as one of the fastest growing Integrated Power companies in India, giving its 100%
to realize its dream and transform lives with an affordable, reliable and clean sources of energy.
2
Introduction to the Company
The brand identity is the face of a brand. It reflects the attributes of the organization and what is stands for. Hence,
brand manual enables us to build and maintain a constant treatment of the attributes that define the brand. It is our
endeavour through this manual to ensure that a consistent expression of our positioning and strategy is maintained
while using the collaterals.
Essentials of a brand comprises of the name, logo and typography which together make up for all the communications.
Brand manual defines on how to use each element in the communications. Brand identity eventually is summary of all
the principles and elements combined together.
Used accurately and consistently over time, it will help establish build the brand with the audiences.
3
What's the use of Brand Identity?
The Hindustan Power logo reflects the intent of organization to showcase its energy potentiay. The word 'Hindustan'
gives a nationalistic flavour and the word 'power' shows the intent and the focus of the organization. The power
mnemonic therefore combines the patriotic feel (Hindustan) with the nation's role of supplying and creating power for
the nation. (Power)
Additionally, the use of colour blue and red in the logo projects reliability and energy. Red colour portrays the color of
energy while blue assures the responsibility that the brand promises to hold. Clearly stating the HindustanPower logo
as trustworthy and dynamic representation of the brand.
4
All about the logo
C M Y K10 100 100 0
R G B219 53 58
C M Y K 100 60 0 40
R G B 16 77 127
C M Y K 0 0 0 100
R G B 55 52 53
5
Colour usage plays a very important role in communicating brand's image and
promise.
The colour usage must be used in the correct ratio as mentioned to maintain the
visibility of the logo.
Hindustan Power logo is developed based on these corporate colors – Red & Blue
with the typeface – Arial and Zurich. The below mentioned combination will be
used in all the communications (Internal & External)
Logo-Colour Usage
Grayscale logo on light background.
c=0 m=0 y=0 k=100
c=0 m=0 y=0 k=80
6
Logo-Colour
Hindustan Power logo should be used in full colours whenever
possible to maximise the appearance of the logo.
Full color logo with light background.
In the event, it original colours mentioned are not available,
the following below given options shall be used for:
a) Newsprint
b) Engraving
c) Embossing
d) Debossing
e) Printing
Do not distort or adjust the proportions of the logo.
Do not modify the artwork or substitute it with
another typeface.
Do not add any special effects.
Do not add outline on the logo.
Do not alter the colour specifications of the logo.
Do not eliminate any elements of the logo.
Do not change the
position of the elements of
the logo.
Do not rotate the logo.
Hindustan powerproject logo must be used in its correct
original form. Colours and sizes are mentioned in the
guideline manual specified by the company.
Do's
Use light color background,
where the visibility of the
logo is maximized.
Don'ts
Not to be used on solid
dark colours, where the
prominence of the logo is
restrained.
7
Usage of the Strip
60:40
60:40
8
10m
m
Logo placement - Print (Vertical)
When the Hindustan Powerproject logo is used in an image, the logo should
be placed in a part of the image that has a solid background.
If that is not possible the logo must have a white, red or black box around it.
9
Logo placement - Print Horizontal
10m
m
10m
m
10
OUTDOOR REPRESENTATION
1:2
1:3
1:1
2:1
A specified ratio shall be taken as depicted in the above given options.
11
Logo Placement (Standee & Poster)
12
Emailer
13
Presentation Template
14
Hindustan Powerprojects Private Limited, 235, Okhla Industrial Estate, New Delhi - 110020 India
Logo placement - Collaterals
Dinesh KumarManager
Hindustan Powerprojects Private Limited235, Okhla Industrial Estate New Delhi - 110020 IndiaPhone : +91-11-47624100 Fax : + [email protected] www.hindustanpowerprojects.com
hindustan powerprojects private limited, 235, Okhla Industrial Estate, New Delhi - 110020 IndiaPhone : +91-11-47624100, Fax : + 91-11-47624229 www.hindustanpowerprojects.com
15
Hindustan Powerprojects Private Limited, 235, Okhla Industrial Estate, New Delhi - 110020 India
Logo placement - Collaterals (B&W)
16
Logo with trademark
17
Supporting Sponsor :
Logo in co-branding
18
Continuation Sheet of L/H
19
Logo Branding on Pen
20
AND THE POWER OFHINDUSTAN GROWS
Writing Pad
21
Department : ........................................................................................................................................................Name of Vendor : .................................................................................................................................................PAN No. of the Vendor : .................................................... P.O/W.O No. : ..........................................................Project Name : .....................................................................................................................................................Purpose : ..............................................................................................................................................................Total Amount as per P.O/W.O : ............................................. P.O/W.O issued by :..............................................Bill No/Quotation : ............................................................... Bill Date : ................................................................Description : .........................................................................................................................................................
Basic Cost / Fee : .................................................................................................................................................VAT / CST / WCT @…….........................……% on ………............................................. Service Tax@ 10.30%Gross Bill :...........................................................................................................................................................
Mode of Payment : ....................................................... Payable at :...................................................................It is confirmed that the goods / services have been received as per work order / contract / Purchase Order and the invoice amount is due to the vendor as per payment terms
Initiated By:(Name and Signature)
Invoice Form
PAYMENT ADVICE
Approved by
Prepared by
Gross Bill Amount A
Deductions:
Mobilization Advance B
Advance against Supplies C
Retention D
WCT @ ……............. % on A E
TDS @....... ....….% on A-B-C F
Net Payable= A-B-C-D-E-F
Bank Name:
Branch : ................................................................ IFSC / RTGS No. : ................................................................
Bank A/c. : ............................................................................................................................................................
Prepared By : ........................................................................ Reviewed By :.......................................................
Approved By : ......................................................................................................................................................
To be filled by F & A Team
Mandatory Attachments:InvoiceGRN in case of Supply InvoicesConsignee Copy of the LR / Delivery Challan in case of Supply of Material Purchase Order / Work Order / Contract ((in case of 1st Invoice)) Vendor Registration Form (in case of 1st Invoice)
22
REIMBURSEMENT
Voucher N
VR-1
23
Reimbursement Form
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