HOW TO “CLAIM THE CONVERSATION, GLOBALLY” ROLF VISSER | 罗罗 1 Payvision Group – Head / Vice President Global Marketing CBEC – Chairman & Founder
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HOW TO “CLAIM THE CONVERSATION, GLOBALLY” ROLF VISSER | 罗夫
Payvision Group – Head / Vice President Global MarketingCBEC – Chairman & Founder
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TransactionalEvents | Direct Mail | News & Press | Search & Social | Advertising | RTV | …
ConsultativeResearch | White
Papers | Infographics | Surveys | Case Studies
| …
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Ouch… TOP-5 is NOT about OUR FOCUS
Ouch… TOP-5 is NOT about OUR FOCUS
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Being Found….
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Roadmap Marketing 2013
Business TransformationEmbrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.
Payvision Group
One-stop Global Payment Processing Platform to Merchants Global Domestic Acquiring with the same quality in all regions.
CONNECTING THE DOTS... CONNECT AND GROW
Madrid
Amsterdam
London
Tokyo
Hong Kong
Macau
AucklandSingapore
San Francisco
Utah
Toronto
New York
HQ
Regional Office
Development center
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Acapture, by Payvision, offers
A simple process, in your customers language and currency, using familiar,
trusted payment methods
Rapid card payment processing
60+ of the most popular
alternative payment methods
150+ Transaction currencies
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LATAM
EUROPEAPAC
MENA
RUSSIAUS/CANADAMultiple channels
SocialMobile
Store Tablet
Online MOTO
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Modern Marketing Approach & hired an Award Winning Team! Transforming Old Skool into Inbound in 18 months starting Oct 1, 2011
DavidAmsterdam
June 2015
B2B Writing
RolfAmsterdamJuly 2011
Global Marketing Strategy &
Tactics
FlorianaAmsterdamSep 2012PR | Social
M.V/Blog Writing
AdamAmsterdamFeb 2013Website / SEM CSS Styling
KeiraAmsterdam
March 2014B2B
Writing
AlbertoAmsterda
mApril 2015
Front End UX-Design
ShantyAmsterda
mSep 2011Oct
2013B2B
Writing
PhilipAmsterda
mSep 2011Feb
2013Website Admin
Roadmap Marketing 2013
Business AlignmentModern marketing approach, different skills, different play, new cards – Business that matters.
Roadmap Marketing 2013
Primary AudienceSex and the City / Top Gear
Roadmap Marketing 2013
White PapersCase Studies & TestimonialsInfo graphics & Fact sheetsVODcasts
Regional Alignment
Roadmap Marketing 2013
Communication Shift, yeah been there….…. on top, Millennial DMUs are coming!
Roadmap Marketing 2013
Being Found…. Search rules…. Start Listening!
Roadmap Marketing 2013
Content Sharing, Being Found, Sharing Best Practices, Claim Authority > Brand Equity!
Roadmap Marketing 2013
Engage, Exchange, Experience, Evangelism...
Roadmap Marketing 2013
Need To Share AttitudeThis shift in attitude is characterized as a move from a “push-based” information flow to a “pull-based” flow.
Roadmap Marketing 2013
Happening for a ReasonSeed the network with content that gives the users a reason to join the network when invited
Roadmap Marketing 2013
Video Rules
Roadmap Marketing 2013
Make Search Engines Love You! Who cares about the Experience? I do!
It's not just about creating and publishing content; you must build a COMMUNITY of READERS who relate to your message and find your content RELEVANT.Shift your
thinking from “what can you do for me,” and instead focus on, “what can I do for you?” Helping someone else become an influencer! Jeremiah Owyang
INFUENCERS WHO DOES MATTERHOW TO GET NOTICED.... OUTSIGHT INSIGHT
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Cross-Border Ecommerce CommunityBeing the 1st in the Payment Industry acting as Publisher
1st “Global SME Commerce Academy”
Ambitious Vision – completion in 18 months! / > 48 partners发展目标 -18个月覆盖全球范围! / 超过 48个合作伙伴
全球跨境电子商务联盟
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Cross-Border Ecommerce Knowledge Hub / CommunityConnect – Collaborate – Share - Learn – Innovate
Cross-Border Ecommerce is HOT!Some facts & figures CBEC website traffic
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MORE TRAFFIC BLOG & CBEC
Corporate Blog in niche market generated 6,413 visitors in 2014 which is 148,3% growth compared to 2013 (NB. KPI set for 10%)
0 2583 6413
Payvision videos and reports, found by search on ‘cross-border ecommerce’, generated 14,840 focused visitors to CBEC microsite, an increase of 523% compared to 2013.
2382 148400
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DOWNLOADS EMAIL CONTACTS In niche market, targeting only tier-1 (only industry, not merchants!) 2012: from scratch to 2,220 download requests2013: from 2,220 to 4,458 downloads (100,8%)2014: from 4,458 to 10,210 (129,0%)
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LEAD SOURCES ORGANIC RULES
Content for search engines (organic search) is the absolute no.1!Versus Email marketing that did not bring us any leads in spite of the call for actions in the email we’ve sent. That matches with the average benchmark of 0.5% – 1.5% click open rates of email marketing. We even reached 4.7% click open and still ‘1’ lead!
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SOCIAL MEDIA TWITTERYear end 2014, Twitter reached the level of 1,278 good quality and relatively active followers of which the most are men, located in USA and UK.
November 2015 niche
market over 2,200
followers – 58,1%
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SOCIAL MEDIA LINKED INLinkedIn up from 959 followers year end 2013 to 2,000 ‘milestone’ reached in November 2014, an increase of 92% - and promising with a week over week growth rate of 25%.
November 2015 niche
market over 4,000
followers – 100%
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PNB PARIBAS | VISA EUROPE |JAPANESE GOV. | BARCLAYS | DE ONDERNEMER | “SOURCE:” |REUTERS | WALLSTREET JOURNAL | CCTV
We’ll be the new group on Tour ;o)
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In Asia, Mainstream Doesn't WorkLanguage, Culture, Relationships, Trust , Continuity and Experience…Search versus Offline Meetings.
MEA, Mainstream Doesn't WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.
LatAm, Mainstream Doesn't WorkLanguage, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.
You will make the difference