MessageMap IQ provides precise messaging user intelligence to empower your business messaging strategy. MessageMap IQ creates unique messaging insights for any country, for any vertical, for any mobile operator, brand, and beyond. Created and Published by Mobilesquared
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MessageMap IQ provides precise messaging user intelligence to
empower your business messaging strategy.
MessageMap IQ creates unique messaging insights for any country,
for any vertical, for any mobile operator, brand, and beyond.
MessageMap IQ provides businesses from the mobile ecosystem a transparent understanding of their messaging opportunity that is 100% aligned to the data needed to support a business
case.
No wasted budget buying multiple reports to get a robust understanding of the market, just one customised report based
on your business’s criteria.
MessageMap IQ provides insights on messaging across single or multiple markets, supporting effective ROI budget investment
decisions that enables brands, operators, messaging providers and aggregators to develop an intelligent rich messaging strategy based on comprehensive and reliable reach and
revenue data.
MessageMap IQ is designed specifically for customers from the mobile ecosystem:
Using our data you can zoom in and out of messaging users by mobile operator, messaging channel, gender, demographic, vertical, and use case. Our modelling highlights the impact each channel will have on a mobile operator's existing A2P SMS revenues revealing cannibalisation and potential revenue uplift from RCS and various price points.
Subscribers Gender DemographicChannel Vertical Use cases
MNO 1
MNO 2
MNO 4
MNO 3
PopulationM e s s e n g e r
W h a t s A p p
i M e s s a g e
R C S
S M S
S M S - o n l y
F e m a l e
M a l e
2 0 - 2 9
1 5 - 1 9
3 0 - 4 9
5 0 - 6 9
> 7 0Alerts
Customer servicesPurchase
RemindersSecurity
Vouchers
Using our data you can zoom in and out of messaging users by mobile operator, messaging channel, gender, demographic, vertical, and use case. Or you can keep it simple and just look at the total picture for each segment. We have created the data so that you look at it your way.
Key FindingsThere are XX.X million rich messaging users in country XWhatsApp is the dominant channel accounting for XX% of smartphone users.Mobile operator A2P SMS revenues stand at $XX.X million. By launching RCS, mobile operator business messaging revenues will experience an uplift of >200%. By not launching RCS, mobile operators will experience cannibalisation of A2P SMS revenues of XX% y-o-y.
MessageMap IQ centralises all of the market intelligence needed to make a decision on your business messaging strategy in one comprehensive report.
After all, business messaging is THE next big platform that brands will use to communicate with consumers so you need to understand where you will play in this exciting channel.
MessageMap IQ creates an interactive report based on your unique business messaging specifications. This could be by country, by vertical, mobile operator, brand spend, revenue opportunity or revenue risk and canniblisation.
Customers recieve a MessageMap IQ interactive report and presentation (as well as a static PDF version), with an accompanying Databook in Excel. A consultant will present MessageMap IQ to you giving you the opportunity to ask questions.
The second phase of MessageMap IQ will give access to all market intelligence through a portal.
MessageMap IQ lets you plan your business messaging strategy
MessageMap IQ Mission Statement: To empower decisions on investment in mobile messaging by providing precise market intelligence and independent consultancy to substantiate the business case.
MessageMap IQ provides splits each market out by mobile operator:
Each mobile operator susbcriber base is then split out by: Country / RegionAge* Gen Z (15-19) / Millennials (20-29) / Gen X (30-49) / Baby Boomers (50-69) / Baby Boomers Premium (70+)Gender Male / Female Native messaging channel SMS / SMS-only / RCS / iMessage Hybrid messaging channel iMessage / Google-RCS / *Alphas (<14) not included
Not every mobile operator subscriber base is the same. One mobile operator brand will appeal more to Gen Z and Millennials, while another will appeal more to Baby Boomers and Baby Boomers Premium, for example. We then apply our demographic, device and channel usage data. By segmenting subscribers out across every mobile operator in each market, MessageMap IQ shows your total target reach across every mobile operator.
Whoever owns the customer generates the revenueBrands & enterprisesBrands & enteprises own the customer relationship and are always looking toattract new customers
AggregtorPrivovides an omnichannel to access all customers
CustomersCustomers enjoy engaging with brands & enterprises over the mobile channel
Has MessageMap IQ shown how to empower decisions on investment in mobile messaging by providing precise market intelligence to substantiate the business case? or do you need MessageMap IQ+
Mobilesquared - subscription pricingMobilesquared DatabooksDatabooks updated twice in subscription
12-month subscription£19,995 includes everything Mobilesquared publish and forecast - excluding MessageMap IQ
12-month subscriptions£14,995.00 includes everything Mobilesquared publish and forecast on SMS and RCS - excludingMessageMap IQ
For subscription customers:
MessageMap IQ +£8.950
Per bepsoke report with 3 days consultancy
MessageMap IQ£4,950
Per report up to 10 reports
Consultancy £2,000 per day
Consultancy
Mobile network operatorsCountry/group strategy and business case preparationPrice modelling and revenue forecastBusiness and government engagement strategy
Brands & enterprisesOmnichannel messaging strategyEngagement Return on investment
Messaging providersBusiness messaging growth strategyBusiness case with revenue forecast
AggregatorsIndependent country overview of rich messagingopportunity and revenue forecast
EcosystemEnd-to-end messaging strategy and revenue forecast
MobilesquaredMobilesquared work with the leading mobile and tech companies across the mobile
ecosystem, from regulators, mobile operators, service providers, brands, agencies, start-ups … to understand mobile and engagement. We do this through extensive research,
deep analysis based on years of experience, and forecasting market opportunities based on actionable numbers.