Syndicating content online

Syndication Syndication of online of online contentcontent

Agenda

Introduction

Web 2.0

Why RSS

RSS example

Tracking contents with RSS

Tools to read RSS

Theory in practice

Introduction to RSS [1 / 2]

RSS (Really Simple Syndication)

Syndication is the distribution of content in a number of other digital channels online simultaneously

RSS is a format that allows the syndication of lists of content with metadata (title, creation date, hyperlinks, description, etc.)

RSS (Really Simple Syndication)

Users can track several RSS feeds

RSS feeds are handled by computers on behalf of people

It is a “Web 2.0” feature

Introduction to RSS [2 / 2]

Web 2.0

“Second generation of web development and designthat facilitates

communication,

secure information sharing,

interoperability and

collaboration on the World Wide Web.”

Wikipedia.org

communities, social-networking sites, video-sharing sites, wikis, blogs, social tagging, etc.

Web-as-participation-platform

Web 1.0 vs Web 2.0

The conversation prism

Social media marketing strategies

Why RSS [1 / 2]The old and the slow way (web 1.0):

NEWS

DATABASES

BLOGS

JOURNALS

Update yourself• Information overload• Waste of time

Etc.

Why RSS [2 / 2] The new and fast way (web 2.0):

NEWS

DATABASES

BLOGS

JOURNALS

Let updates come to you:•Choose what information you want to receive•Get new content when it becomes available•Productivity increase

Etc.

RSS example [1 / 2]

Channel:

Title: oneVision ChannelLink: http://onevision.bioversity.cgiar.org/rss Description: Channel of OneVision group: stay updated with latest news and events from oneVision group!

- Content item:

Title: OneVision latest video Link: http://onevision.bioversity.cgiar.org/2009/04/02 Description: News: new video released on oneVision CMS

- Content item:

Title: Seminar ready to go! Link: http://onevision.bioversity.cgiar.org/2009/05/02 Description: News: today 28’ seminar at 15.00

RSS example [2 / 2] <?xml version="1.0"?>

<rss version="2.0">

<channel>

<title>oneVision Channel</title>

<link>http://onevision.bioversity.cgiar.org/rss</link>

<description> Channel of OneVision group: stay updated with latest news and events from oneVision group! </description>

<item>

<title>OneVision latest news</title>

<link>http://onevision.bioversity.cgiar.org/2009/04/02 </link> <description>News: new video released on oneVision CMS

</description>

</item>

<item>

<title>Seminar ready to go!</title><link>http://onevision.bioversity.cgiar.org/2009/05/02 </link>

<description>News: today 28’ seminar at 15.00

</description>

</item>

</channel>

</rss>

Advantages [1 / 2]

Advantages for producers of content:

Develop channels to connect with peers, customers, the media: new content is automatically spread and shared

The content is created in a standardized format which can be viewed and organized through all RSS tools.

Advantages [2 / 2]

For consumers of content:

You can collect it from many sources and use it quickly

Privacy

Surf smarter

Stay informed

Minimize time wasting

No spam or viruses

Tracking content with RSS [1 / 2]

Two main types of aggregators:

Web aggregators: make RSS headlines available in a Web page. (e.g. iGoogle, Google reader, bloglines, etc.)

Offline aggregators: e-mail clients, dedicated software

Tracking content with RSS [2 / 2]

Subscription to RSS feeds can be done in several ways:Some browser detects automatically the RSS feeds on a web page and shows this icon on the right hand corner of the address bar. Click on it to subscribe.

If you use a specific News Reader, copy the RSS feed address into your reader.

If you use a RSS Feed Aggregator, click on one of the available icons that identify your favorite RSS reader:

Tools to read RSS feeds

Google Reader

Live Bookmarks

Outlook

Bloglines

My Yahoo

iGoogle

…

Theory in practice

Questions?

Thank You!