Syed Tahmid - IE Business School Application - Master in Management - Answer to Question H

Application for Master in Management

Syed Tahmid Zaman Rashik13 October, 2014

H. What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in 

this sector or industry in the medium term?

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Q. Which sector would you like to specialize in at IE?

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A. Sales & Marketing

Q. What do you believe are the greatest challenges facing marketers?

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Today, we are living our lives more and more digitally.

We have become digital in the way we deal with customers, build relationships with them and think about how we develop new products and services.

For marketers, it is indeed a challenge, but also an opportunity.

Q. What do you believe are the greatest challenges facing marketers?

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A much needed conversion.

Traditional Marketer Digital Marketer

Q. What do you believe are the greatest challenges facing marketers?

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Need to be able to combine and balance both traditional marketing and digital marketing in a very

integrated way.

An ideal Digital Marketer

Q. What role do you hope to be able to play in marketing sector in the medium term?

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Start-upObjective: By 2016, establish a Direct & Digital Marketing Agency in Bangladesh

Q. What role do you hope to be able to play in marketing sector in the medium term?

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Planned Project: Zimcomm Bangladesh Limited

Direct & Digital Marketing Agency in Bangladesh

Q. What role do you hope to be able to play in marketing sector in themedium term?

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What will zimcomm do?

Email Marketing Social Media Marketing Search Engine Optimization

Search Engine Marketing E-Commerce Websites Content Marketing

SMS Marketing Customer Relationship Management Systems

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Who will be zimcomm’s client?

Local Bangladeshi Brands

Due to the arrival of multinational brands, local brands are falling behind in terms of Direct & Digital Marketing. Thus zimcomm will serve these brands and develop their online brand presence and use 

effective direct marketing techniques to reach existing and new customer base.

Q. What role do you hope to be able to play in marketing sector in themedium term?

Thank You

Syed Tahmid Zaman Rashik