Swot Analysis

SWOT Analysis

Bhaski- Warrior groups April 7, 2023

What is SWOT Analysis?

A technique that enables group of individual to move from everyday problems and traditional strategies to fresh perspective

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SWOT is acronym for:

S- Strengths

W- Weaknesses

O- Opportunities

T- Threats

Internal Environment

External Environment

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Strength

Any existing or potential resources or capability within organization that provides a competitive advantage in market Example : Strong distribution network Intense Staff Commitment an Loyalty Increasing profit margin

Question 1: Can you identify some of your organization strengths ?

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Weaknesses

Any existing or potential force which could serve as barrier to maintaining or achieving a competitive advantage in market

Example : Lack of clear company strategy Lack of training opportunities of using new software

Question 2: Can you think of some of your company's weaknesses ?

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Opportunity

Any existing or potential force in the external environment that if, properly leveraged, could provide competitive advantage

Example : Organization’s geographic location New technology

Question 3: Can you think of some opportunities available to your com company ?

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Threat

Any existing or potential force in the external environment that could erode a competitive advantage

Example : A New competitor entrant A recession, rising interest rates or tight credit lines

Question 4: Can you think of some threats to your business? com

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Aim of SWOT Analysis

1. Take advantage of strengths and opportunities2. Minimize weaknesses and eliminate threats

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Who Needs SWOT Analysis?

A company

When revenue, cost and expense targets are not being achieved

Market share is dropping Industry conditions are unfavorable Want to launch new business venture etc..

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Who Needs SWOT Analysis?

A Department/Business Unit

When a team has not met its target Customer service can be better A new business unit to pursue a new business A new team leader is appointed etc..

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Who Needs SWOT Analysis?

Job Holder

When a supervisor has issues with work outputs; Assigned to a new job; New financial year- fresh targets; Job holders seeks to improve performance on the job etc..,

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How to do SWOT Analysis

Analyses Internal & External Environment

Perform SWOT Analysis and document Prepare Action plans

Step 1 Step 2 Step 3

SWOT Analysis is useful only when action plans and strategies are developed from the results

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Benefits of SWOT Analysis

Solving problems Implementing change Developing strategies for achieving the organization's

Objectives and mission

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Brainstorming –Key Ingredients for SWOT

SWOT analysis will be useful if:

You are thinking outside the box Availability of varied perspectives- group discussion Liberty to say your mind Willingness to break way traditional methods Appetite for change

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Some Brainstorming Rules

Always ask questions Seek first to understand before being understood Have fun!!!Be open-minded

Everyone must participate

No idea is stupid,everyone’s contributionis valid and important

You don’t have toagree with anyone else

Build on the ideas of others-use initial ideas as a jumping

-off point for more ideas

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Sample Questions

Strength Weakness• Which strengths are unique to

the team?

• What are we good at doing?

• What are the things that had gone well?

• What should be done better in the future?

• What knowledge do we lack?

• Which skills do we lack?

• What system do we need to

change?

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SWOT Worksheet

Strengths Weaknesses

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Strategies & Action Plans

S/N What Who When Target

1

2

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Strategies & Action Plans

S/N What Who When Target

3

4

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Lessons Learnt

Homework: Do a SWOT analysis for your job. Invite someone to brainstorm with you

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