Sustainable Social Media Marketing Strategies

SUSTAINABLE SOCIAL MEDIA

MARKETING STRATEGIES

Jessica Hagman | @hagman

Ohio University Libraries

Social Media Coordinator & Subject

Librarian for Scripps College

Social Media Coordinator & Subject

Librarian for Scripps College

Reference & Instruction Librarian

“…and other duties as assigned.”

(STOP) COLLABORATE & LISTEN

RE-USE & RECYCLE CONTENT

GET INSPIRED & SHARE IDEAS

(STOP) COLLABORATE & LISTEN

2009-2011

Me

DI Coordinator (with student help)

2011-2014

Me + PACE Student in Reference

DI Coordinator + PACE Student in DI

Social Media Team (2014-present)

Me + PACE Student in Reference

DI Coordinator + PACE student in DI

eLearning Librarian + PACE student in Reference

Special Collections Librarian

At-large Representative from Circulation

Trello for tracking content development and sharing

Example of a Trello card

Google Drive spreadsheet to track campus/world events & plan posts

Collaborating with Students

• Recognize that they have their own voice

• Let them come up with ideas

• Division of labor

• Student: “fun” stuff, like #WisdomWednesday and #ShelfieSunday

• Staff: sharing library events, resources, etc where library voice is more important

• More on this:

• Hagman, J. & Carleton, J. (2014). Better together: Collaborating with Students on Library Social Media. Public Services Quarterly, 10: 238-244.

• http://bit.ly/BetterTogetherArticle

Talking about someone else’s work or another department? Run it by them to make sure they are good with the language.

•Main communications and marketing staff and Alumni Association • Find out about events/campaigns they are planning to be a

part of campus conversation

•Other academic support units with related goals (ex: Student Writing Center, Graduate Research Center)• Engage with them and let students know about their

services

• Academic departments • #FollowFriday relevant subject librarian Tag or mention depts

when sharing relevant info re: collections

Meet the Other Social Media People on Campus

RE-USE & RECYCLE CONTENT

Take dates off hours-related images to re-use (Canva!).

Upload videos directly to Facebook instead of sharing link to YouTube or Instagram

•#FollowFriday

•#BookfaceFriday

•#WisdomWednesday

•#ThrowbackThursday

•#ShelfieSunday

Weekly Content Ideas

Personal Twitter =/= Organizational Twitter

It’s OK to share more than once.

GET INSPIRED & SHARE IDEAS

• The Shareable Clique

• Sharing successful Facebook posts

• Libraries & Social Media

• Social media news, successful ideas

• Library Marketing & Outreach (ACRL)

• Lots of great outreach ideas

• Social Media Examiner

• Social media news and how-to

Facebook Groups & Pages

Follow other libraries to see what interesting ideas they have, especially for new networks.*

*But you know your community best.

•Google Analytics to see what social media posts bring people to our website

•Campaigns to assess content related to a large event (rather than by each network)

•More student and staff involvement

Ideas We’re Exploring

THANKS! Questions? [email protected] or @hagman