Sustainable business & CSR focus
Our overall mission and why we do what we does?
In the context of being a social innovator, driven by a social mission.
and
Excampels from Real life +
Small is beautyfull by Schumacher – 80:20 mode farming
Dear inhabitants on planet earth
We recreate the close links between the work of the organic farmer and the work in the kitchens –
transforming the bounties of the land into feast and honest, nutritious, seasonal and inspired food
Mission statement
AARSTIDERNE.com
BACKGROUND 12 YEARS IN BUSINESS CONCEPT & INNOVATION FOCUS THROUGH PLANET FOCUS OWNERDRIVEN COMPAGNY 250 MIO DKR TURNOVER 100% ORGANIC & BIODYNAMIC PRODUCTS CSR & ENVIROMENTAL DRIVERS ARE CORE
Curious amateurs working with soil
We are a lot of
Courage & self enlightened interest
Experience in the area
The importance of beeing married to the strategy
You can´t cash in the credit day one for your work
Therefore – we think longsighted and balance mission and bottomline
We just do what we like
The brand & business is build out of this core
Examples of our work with CSR and sustainability
It is the social integration & understanding that are crucial
Conceptuating
Started on one farm (1100 kids have a garden)
Now starting at 7 municipalies More than 2000 kids visiting farms 8 times in season
National deployment vision
& WE DID NOT START IT AS A CSR IDEA!
Just because it was a great feeling
CO2 emissions, 2009 Total = 3.250 ton = 200 households Reporting since 2004!!
Businesstravel 2% Pendling 3%
Transport from farms 21%
Firmcars 3%
Heat and electricity19%
Trucks to terminals 6%
Homedevery 46%
Aarstiderne and the enviroment
Green carbon is our own way to neutralize
our emissions in forests and fields
The AFRICAN BOX
THE GOAL
80/20
Small is beautifull – our future could be a split up
From micro industry to hand hold & local farming
80|20 Mealboxes growing – learning customers to eat futuristic
Diet for a sustainable future -
Future farming – Matrix model and 80:20
& Why ”Small is beautyfull”??
More raw Less cooked
More whole grains Less white
More plants Less meat
More farm Less industry
Feeds 9 Bio. People Solution : A local 80:20 thinking in a social and cultural integration model. 80 % plant output 20 % animal output Deals with part of: Environmental challenges Erosion challenges Emission challenges Health Challenges Social integration & = Life quality
It is a daily motivator
Our social mission and the integrated environmental focus is a driver for innovation and it´s a developer for
new business opportunities
And it´s our lifestyle
Thank you
How to get the strategy into daily work
By beeing ownerdriven (TH, AHL, TSL & SE) and by owning and managing the
whole supplychain, the organisation constantly updates on what is wright or wrong, aligned to the strategy.
Founderspirit & organisatorial spirit…
I would guess, that selling the compagny,
would mean that ”Lean and buttom line
focus” would move in to daily pracis.