10/10/2017 © 2017 LanguageWIre #komfosummit 2017 SØREN SCHØNNEMANN LanguageWire ”Practical tips on speaking the right language”
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10/10/2017
© 2017 LanguageWIre
#komfosummit 2017
SØREN SCHØNNEMANNLanguageWire
”Practical tips on speaking
the right language”
10/10/2017
© 2017 LanguageWIre
Practical tips
on speaking
the right
language.
10/10/2017
© 2017 LanguageWIre
As we go more
digital, the ability
for brands to
personalise
content grows.
How do I provide the
right content at the
right time?
10/10/2017
© 2017 LanguageWIre
Common Sense Advisory, Localization Matters, 2014
84% of business buyers are
more likely to buy a
product with online information
in their language.
10/10/2017
© 2017 LanguageWIre
10/10/2017
© 2017 LanguageWIre
A survey of 3,000 online shoppers
across 10 countries found that
60% rarely or never buy
from English-only websites.Common Sense Advisory, Can't Read, Won't Buy, 2014
2005 2010 2015 2020
Digital content
is exploding.
Today10/10/2017
© 2017 LanguageWIre
Choose
the right
languages.
29/06/2017
© LanguageWire 2017
Sourc
e: C
om
mon S
ense A
dvis
ory
10/10/2017
© 2017 LanguageWIre
Work with
the right
tools.
Integrate translation
with your digital
platform.
→
←
10/10/2017
© 2017 LanguageWIre
10/10/2017
© 2017 LanguageWIre
10/10/2017
© 2017 LanguageWIre
10/10/2017
© 2017 LanguageWIre
The power
to reach your
global audience.
linkedin.com/in/sorenschoennemann
10/10/2017
© 2017 LanguageWIre
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