Sustainable Brands for the 21st Century Jacquelyn Ottman J. Ottman Consulting
Sustainable Brands and Green Marketing in the 21st Century
May 11, 2015
Presentation on sustainable products, marketing, trends, and tips from Jacquelyn Ottman.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
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Sustainable Brands for the 21st Century
Jacquelyn OttmanJ. Ottman Consulting
©2003 J. Ottman Consulting, Inc.
Focus on Primary Benefits
©2003 J. Ottman Consulting, Inc.
•••••••••••••••
©2003 J. Ottman Consulting, Inc.
Gallup Poll, March 2008
“Problems Facing the CountryThat You Worry About A GreatDeal”
Quality of Economy 60%
Availability andAffordability of Health Care 58%
Environment 40%
Be Transparent
©2003 J. Ottman Consulting, Inc.
Start from the Inside Out
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
Promote ResponsibleConsumption
©2003 J. Ottman Consulting, Inc.
Become a Brand Steward
©2003 J. Ottman Consulting, Inc.
Eco Innovate
©2003 J. Ottman Consulting, Inc.
In Conclusion
©2003 J. Ottman Consulting, Inc.
PLAY BALL!
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