Sustainability on Campus

sustainabilityon campus

Smart sourcing ideas from the

sustainability on CAMPUS

R A I N F O R E S T A L L I A N C E 1

Colleges and universities have long been at the forefront of positive social change.

From civil rights to world peace to environmental leadership, students have

historically taken a stand for the principles they believe in. Your campus can actively

support a healthy environment, reduce poverty and promote the well-being of

families and communities around the world.

But becoming a responsible institution that supports sustainability is not as

simple as switching to recycled paper or separating trash. Thinking green (and meaning it)

means fully examining the way your campus operates, and incorporating an

environmental and social ethos into all of your sourcing decisions.

An independent third party like the Rainforest Alliance can ensure that every

product you purchase contributes to the greater global good, so that the coffee in

your school cafeteria can help farmers in Guatemala protect habitat for endangered

wildlife, the paper in your office copier can support forest conservation in Canada

and the chocolate bars in your dorm vending machines can build stronger

communities in Kenya. With your help, we can support a sustainable future so that

today’s student can look forward to a greener tomorrow.

Smart Choices for a Greener Future

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sustainabilitySTARTS

at the source.Why is a campus-wide green sourcing policy so important?

Consider the hundreds of books, thousands of cups of coffee and tens of thousands of sheets of paper that pass through the

hands of your school’s students, staff and faculty members each day. Now, think about how the production of those goods

impacts our planet, our forests and our global climate. If you could make one decision that could improve the purchasing

policies for your entire university — just imagine the impact you could make on the rest of the world.

Each year in the U.S., we use 100 million tons of paper to print, communicate, and conduct business transactions.

And although more people are recycling today than ever before, there’s still not enough recycled fiber to meet the growing

demand for paper. New fiber is still essential to its production — and even recycled fiber once began in a forest. So it’s

important to look for sustainability at the source. Third-party certification can ensure that paper and packaging are produced

sustainably — so that forests and wildlife habitat are protected, and workers are well-treated and paid living wages.

Every day, Americans drink 400 million cups of latte, cappuccino, mochaccino, and plain ol’ Joe. And college-age students

are the fastest growing segment of coffee drinkers in the country — so if they choose sustainable coffee, the impact of that

decision will be felt around the globe. Coffee is grown in the tropics, where more than 25 million workers and their families

earn their livings from its production and trade. Healthy coffee farms, called agro-forests, support a diversity of plants,

animals and migratory birds. When you purchase coffee from responsible sources like these, you’re helping people,

plants and animals across the world — which should make you feel better about helping yourself to another cup.

Sustainable Sourcing with the Rainforest Alliance Sustainable sourcing is simple with help from the Rainforest Alliance. Working together, we can help

you to improve your school’s sourcing policies and better manage your supply chain by…

• Identifyingwhichoftheproductsyoucurrentlypurchasearesourcedsustainably— andwhicharenot.

• Improvingyourschool’spurchasingplanandhelpingyoufindsolutionstoany challengesyou’veencountered.

• Providingtrainingoncorporatesocialresponsibility,sustainableproductpurchasing,third-partycertificationandprogressmonitoring.

• Developingpurchasingpoliciesincollaborationwithyourschool’sownsuppliers,aswellasthosealreadyintheRainforestAlliance’sglobalnetwork.

• Assistinginterestedsuppliersinyournetworkinmovingtowardsustainable practicesandcertification.

• Supportingandverifyingyourprogresstowardsustainability.

• Educatingstudentsandfacultyaboutyourschool’scommitment tobuildingamoresustainable,sociallyresponsibleinstitution.

the Rainforest Alliance: Growing a More Sustainable World

Now that you have a better understanding of the steps you can take to support sustainability — and how the

Rainforest Alliance can help — you may be wondering what our organization is all about. The Rainforest

Alliance has over 35,000 members and supporters, and works to conserve biodiversity and ensure sustainable

livelihoods by transforming land-use practices, business practices and consumer behavior. We set standards

for sustainability that conserve wildlife and wild lands, and promote the wellbeing of workers and their

communities. Farms and forestry enterprises that meet our comprehensive criteria receive the Rainforest

Alliance Certified™ seal, which can make it easier for universities and other consumers to make smart

choices in the products they purchase every day.

After all, every cup of coffee, sheet of paper and bag of tea at your university started life in a forest

or on a farm. When managed responsibly, those same forests and farmlands can provide roosts for birds,

havens for wildlife, and healthy living and working conditions for the people who tend them. They can

even sequester carbon dioxide, the gas responsible for global climate change. We’re helping to grow a

more sustainable world — and when you partner with us, you are, too.

here’s a little more about what we do:Helping to Make Forests and Farms Sustainable

We work with farmers and foresters in more than 75 countries around the world to protect forests, ensure that workers, their

families and local communities are treated well, and help responsibly produced goods and services reach the global marketplace.

Cultivating Healthier Practices on Farms, in Forests and Among Forward-thinking Businesses

We ensure that farms and forests meet the environmental, social and economic standards of the

Forest Stewardship CouncilTM (FSC)® and the Sustainable Agriculture Network (SAN). Products that

feature the FSC trademark and/or the Rainforest Alliance Certified™ seal were produced responsibly,

using methods that protect soils, waterways and wildlife habitats, and promote good conditions for

workers, their families and local communities. Thousands of companies — from large multinationals

to small, family-owned businesses — choose ingredients from certified farms and forests, and proudly

display the Rainforest Alliance Certified™ green frog seal on their products.

Bringing Responsibly Produced Goods and Services to Your SchoolFrom the paper in your computer labs to the smoothies in your campus eateries, your purchasing decisions can have tangible

impacts around the world. Sustainably produced tea helps support healthcare and safe working conditions for Kenyan tea

growers and their families. Coffee from Rainforest Alliance Certified™ farms helps to conserve the dwindling forest habitat

of Sumatran orangutans, and provide sustainable job opportunities for forest-dependent communities in Mexico. Responsibly

produced paper helps protect North American forestlands inhabited by the endangered caribou, grizzly bear and Chinook salmon.

There are many ways the Rainforest Alliance helps our world become more

sustainable — and our impact is growing. Read on to learn more about how

your school can become part of the solution.

The Mark of Responsible Forestry

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S u p p ly c h a i n

Rainforest Alliance’s

The RainfoResT alliance helps To develop sTandaRds foR susTainable faRming and foResTRy. 2.

We Teach faRmeRs and foResTeRs meThods

foR conseRving WaTeR, Recycling WasTe and pRoTecTing Wildlife.

faRms and WoRking foResTs ThaT meeT The sTandaRds of The foResT sTeWaRdship council oR The susTainable agRiculTuRe neTWoRk can eaRn The RainfoResT alliance ceRTified™ seal.

coffee, Tea, papeR and oTheR pRoducTs ThaT feaTuRe ouR seal geneRally eaRn a pRemium, Which alloWs

faRmeRs and foResTeRs To invesT in upgRaded WoRkeR housing, medicine foR faRm families, and books

and educaTion foR faRm childRen.

3.

4.

1.

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many of The companies ThaT buy RaW goods fRom ceRTified faRms and foResTs pRocess Them inTo finished pRoducTs. cocoa beans aRe pRocessed inTo chocolaTe, pulp is conveRTed inTo papeR and Wood is cRafTed inTo fuRniTuRe. ouR seal guaRanTees TRaceabiliTy because We ensuRe ThaT RainfoResT alliance ceRTified RaW ingRedienTs aRe kepT sepaRaTe fRom non-ceRTified ingRedienTs.

We link pRoduceRs of susTainable goods WiTh buyeRs ThaT include mulTinaTional coRpoRaTions

such as kRafT, home depoT, sTaples, domTaR, maRks & spenceR and holiday inn, as Well as

specialTy coffee RoasTeRs.

6.

5.

7.The RainfoResT alliance pRomoTes ceRTified pRoducTs To coffee-dRinkeRs, noTe-TakeRs, smooThie-sWilleRsand oTheR consumeRs and businesses. as demand foR ceRTified pRoducTs incReases, moRe biodiveRsiTy is conseRved, moRe livelihoods impRove and moRe communiTies Who live in and aRound sensiTive ecosysTems have an incenTive To pRoTecT TheiR lands and ResouRces.

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START HERE: Are we currently sourcing environmentally preferred products, certified by

independent, third-party organizations?

Walkthetalk.Somecompaniesmayclaimtobegreen—butcantheyproveit?

CertificationprovidedbyindependentthirdpartiesliketheRainforestAlliance

ensuresthatsustainabilityclaimsaretrustworthyandreliable.

PAPER MATTERS: Do the companies providing paper for our copiers and printers, dining facilities

and custodial operations use Forest Stewardship Council (FSC)-certified products?

Evenpapercontainingrecycledandpost-consumercontentonceoriginatedina

forest,soitisimportanttoconsiderhowthatforestwasmanaged.FSCcertification

ensuresthatpaperproductsareharvestedusingmethodsthatsupportthe

environment,aswellastherightsandwelfareofworkers,localcommunities,wildlife

andtheplanet.

BUILDING A RESPONSIBLE FUTURE: Do we require that contractors use FSC-certified wood materials for new building

projects or renovations to existing facilities?

Withmorethan1,000U.S.suppliersofFSC-certifiedconstructionmaterials—

includinglumber,flooring,windows,doors,cabinetryandmore—it’seasierthanever

foruniversitiestofindarchitectsandbuildersthatuseenvironmentallypreferred

materials.Additionally,theFSCistheonlyforestmanagementcertificationsystem

recognizedbytheU.S.GreenBuildingCouncil’sLEEDratingsystem.

LIVING GREEN: Is the furniture in our dormitories, classrooms and administrative buildings made

from FSC-certified materials?

Students,facultyandstaffspendcountlesshoursintheiroffices,dormroomsand

communitylivingspaces—andthoughmanyoftheseareasarealreadyfurnished,

heavytraffic(andcollegelifestyles)requiremostfurnituretoberegularlyreplaced.

Bysourcingdesks,chairs,bedframes,bureausandotheritemsmadefromFSC-

certifiedwood,universitiescandemonstratetheircommitmenttoenvironmental

stewardshipandresponsiblesourcing.

Sustainability isn’t just a buzzword; it’s an ongoing process that can begin with a single purchase. Take this short quiz and find out where your campus is on the path to sustainability.

environmental exam

SERVING SUSTAINABILITY: Do the vendors for our dining services source food products from sustainably

managed farms that have been certified by an independent third party?

Foodproductionusesmorewaterthananyotherhumanactivity.Farmlands,

usedforcropsandgrazing,coveroverathirdofourplanet’slandsurface.

Soit’simportantwepayspecialattentiontocreatingresponsiblepractices

whenitcomestofoodservices.Sustainablymanagedfarmsprotectforests

andwaterways,andpromotethewellbeingofforestcommunities.

GREEN ENERGY: Are sustainably produced coffees, teas and chocolate available in campus

dining facilities and cafes?

Coffee,teaandchocolate—threeoftheleadingcommoditycropsintheworld—

aregrownonover55millionacres(22millionhectares)offarmlandworldwide.

Theirproductionhasanenormouseffectontheglobalenvironment.Given

thatyoungadultsbetweentheagesof18and24comprisethefastest-growing

segmentofcoffeedrinkersintheU.S.,thepurchaseofcoffeealonerepresentsa

compellingopportunitytohelpfarmsbecomemoresustainable,andtoeducate

andengagestudentsontheimportanceofbeingresponsibleconsumers.

COMMUNICATING SOUND STEWARDSHIP: Are we educating the campus community about our sustainable purchasing

decisions and encouraging students, faculty and staff to spread the word?

Ifonepersoncanmakeadifference,imaginewhatawholecampuscando.

Adoptingaresponsiblepurchasingpolicyiskeytosupportingahealthy

environmentandbetterconditionsforworkers,theirfamiliesandcommunities.

Buthowdoyouengageyourschool’scommunityinthatcommitment?Andhow

doyouletstudents,facultyandalumniknowthattheycansupportsustainability

throughtheirpurchasingdecisions?Inadditiontodevelopinganenvironmentally

andsociallyresponsiblepurchasingpolicy,theRainforestAlliancecanhelpyou

todevelopthetoolsandcraftthemessagesthatyou’llneedtocommunicate

thebenefitsofsustainabilitytoyourcampuscommunity.Formoreinformation,

pleasevisitwww.rainforest-alliance.org/branding.

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Br e w i n g a gr e e n e r Te a – In 2007, Unilever, the world’s largest tea company, announced plans to source all of its Lipton® and PG tips® tea bags from Rainforest Alliance Certified™ farms by 2015. Unilever’s Lipton Tea Gardens — a 33,000-acre (13,400-hectare) property in Kericho, Kenya — was the first tea farm in the world to become Rainforest Alliance Certified™, and by the end of 2009, 69 tea factories and estates in Argentina, India, Indonesia and Tanzania had been certified, including 38,000 smallholder farms in Kenya alone. Most recently, eight independent tea estates covering 7,400 acres (3,000 hectares) in the Nilgiri Hills of South India have achieved certification by reducing waste and pesticide use, conserving soil quality and protecting wildlife. It’s a commitment that has reverberated across the industry, and had a profoundly positive impact on the lives of countless farmers, tea pluckers and their families.

global allies for a greener world.TheRainforestAllianceworkswithsomeoftheworld’slargestandmostinfluentialcompanies—notto

mentiondozensofsmallerinnovators—indevelopingandconductingsustainablebusinesspractices.

Together,we’veproventhatit’spossibletobesociallyandenvironmentallyresponsible,withoutforfeitingprofits.

Here’sasamplingofsomeofthecompanieswithwhichwe’reworking,andtheproductstheyoffer.

But remember, this is just a partial list. There are many other companies —

some exclusive to your region — that can provide your university with Rainforest Alliance Certified™

products. To learn more, visit www.rainforest-alliance.org/marketplace.

Co n T e m p o r a ry De s i g n, mo D e r n Fu r n i T u r e – Knoll® has long been a leader in modern design — and now, the company is at the forefront of responsible design, as well. In 2003, it became the first major furniture manufacturer to earn FSC Chain-of-Custody certification; since 2008, a majority of the wood products used in Knoll wood office systems and tables (excluding KnollStudio) have originated from an FSC-certified forest. Knoll’s commitment to greening its supply chain has helped make FSC-certified wood more widely available to all manufacturers in the industry, and provided an inspiring example of how companies can successfully embrace environmentally and socially responsible sourcing policies.

“ We take seriously our responsibility to customers who rely on our high standards of accountability for the wood used in our products to help them achieve their own responsible goals.”

— Lou Newett KNOLL environmenTal, HealTH anD saFeTy manager

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yo u r Co m m i T m e n T o n pa p e r – As one of North America’s largest paper producers, Domtar recognizes their unique responsibility to protect renewable resources. That’s why they have worked together with the Rainforest Alliance for over a decade to encourage responsible paper production and fiber sourcing. By using FSC® certified virgin fiber in the company’s EarthChoice® line of environmentally and socially responsible papers, Domtar helps protect the values and long-term viability of the working forests of the world, ensuring that the communities and wildlife that depend on those forests will have them as a resource for many years to come. By supplying campuses with environmentally responsible paper for their copying, printing, publishing and mailing needs, Domtar helps schools everywhere to make a statement about their priorities and their commitment to sustainability.

“ Not only has paper stood the test of time as a credible learning tool in the classroom, but it is also a responsible, renewable, plant-based product that works well on today’s sustainable campus. Domtar is proud to offer the largest line of FSC certified papers available in the marketplace today, allowing colleges and universities the opportunity to put their commitment on paper every day.”

— Lewis Fix viCe presiDenT oF BranD managemenT anD

susTainaBle proDuCT DevelopmenT

DOMTAR

Domtar

EarthChoice

• fsc ceRTified

• veRsaTile

• Responsible

• available

+a

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a Be T T e r CH o C o l aT e Ba r – With their focus on supporting sustainable agriculture and a reputation for great-tasting products, Newman’s Own® Organics appeals to conscientious consumers. Through the sale of its products, the company generates money for the Newman’s Own Foundation to donate to a wide range of charitable organizations. The company continues to focus on doing well by doing right. In 2009, they began sourcing 100 percent of the cocoa for their Signature Chocolate Bars and Chocolate Cups from Rainforest Alliance Certified™ farms.

“ The chocolate used in the bars and cups is some of the best we’ve come across. In recognition of this exceptional product, we are paying a premium above and beyond the market price for organic cocoa beans.”

— Nell NewmanCo-FounDer anD presiDenT

NEWMAN’S OWN ORGANICS

a Bu z z yo u Ca n ge T Be H i n D – As the second-largest gourmet coffee roaster and retail chain in the United States, Caribou Coffee™ purchases some 18 million pounds of beans from countries such as Guatemala, Costa Rica, El Salvador and Indonesia each year. Considering that volume, it is clear that the company’s commitment to source 100 percent of its beans from Rainforest Alliance Certified™ farms by 2011 will have a tremendous impact on workers, wildlife and the environment. It’s also a commitment that will help to introduce the little green frog seal to countless consumers — spreading eco-awareness and the taste of sustainability to coffee drinkers across the U.S. and Canada.

“ One hundred percent certification is a very aggressive goal, but one we’re proud to set. We’re helping to ensure that our customers get premium coffee and our sourcing partners benefit environmentally, socially and economically.”

ge T T i n g na k e D – For nearly three decades, the southern California–based Naked® Juice Company has been making all-natural juices and smoothies. First sold on the beaches of Santa Monica, the beverages are now available in supermarkets, campus eateries, natural products stores and coffee shops across the U.S., Canada and Great Britain. In 2009, the company pledged to work toward sourcing all of the bananas in its roster of drinks from Rainforest Alliance Certified™ farms. Currently, that line features fifteen juices and smoothies made with certified bananas and sold with the little green frog seal.

— Chad Trewicksenior DireCTor oF CoFFee anD Tea

CARIBOU COFFEE

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Bo o k s wi T H a gr e e n me s s a g e – Courier Corporation has been in the printing business since 1824. As the United States’ third-largest book manufacturer, the company produces more than 175 million books annually, including many educational textbooks. Each of the company’s five manufacturing facilities has earned FSC Chain-of-Custody Certification, and employs responsible manufacturing processes to reduce emissions, conserve energy and recycle waste.

“ For years Courier has worked hard to produce outstanding books in an environmentally responsible manner — [Today] we are one of the cleanest and most efficient manufacturers in the industry. FSC Chain-of-Custody certification reinforces our customers’ awareness that we are not only committed to high environmental standards, but living up to them.”

wo o D TH aT Do e s go o D – Columbia Forest Products is North America’s leading manufacturer of hardwood, plywood and hardwood veneer products used in cabinetry, fine furniture, architectural millwork and commercial fixtures. For more than a decade, Columbia has been producing plywood with logs harvested from FSC-certified forestlands. But Columbia is concerned with more than a sustainable supply chain. The company is also educating architects, fabricators and consumers about the environmental, social and economic benefits of FSC-certified and Rainforest Alliance Certified™ wood.

“ By choosing certified wood for cabinets, furniture, store fixtures and other uses, customers can support sound environmental practices without sacrificing the look they want.”

— Paul DavisenvironmenTal programs manager

COLUMBIA FOREST PRODUCTS

— James F. Conway IIICHairman anD CHieF exeCuTive oFFiCer

COURIER CORPORATION

Domtar EarthChoice®

Cultivate sustainability on your campus. Smart thinking. You care about the environment — and you want to spread the word about sustainability on your campus. So why not start with responsible paper? Selecting Domtar EarthChoice® is a simple way to show the world that your college or university is committed to environmental responsibility. With a wide range of end uses, the EarthChoice line of papers makes the grade in versatility. And with the support from the Rainforest Alliance, it earns big points for responsible paper production and sustainable fiber sourcing. Domtar has worked in collaboration with the Rainforest Alliance for years, developing ways to better protect the world’s forests, farms and communities, and the people, animals and plants within them. Want to learn more? Visit www.domtarearthchoice.com. Look for the frog on all EarthChoice products — a symbol of sustainability for today’s responsible colleges and universities.

P R O D U C T S :

• Cougar®

• Cougar®30%Recycled • Cougar®DigitalChoice™ • ci2000®Envelope • Domtar®ReplyCard • EarthChoice®OfficePaper • EarthChoice®WoveEnvelope • EnterpriseDocuflo®* • EnterpriseDocuflo®Plus* • FirstChoice®

• HOTS®

• ImagePrint®

• Lynx®OpaqueUltra • Lynx®Digital • RecycledOffset30%

*SOLDEXCLUSIVELYBYENTERPRISEGROUP

10%

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It’s easy being green.Sustainability is simple with the Rainforest Alliance on your side.

Whenyouchoosecoffee,tea,chocolate,fruit,paperandwood

productsthatfeaturetheRainforestAllianceCertified™seal,

youknowyou’reprotectingthelong-termhealthofour

naturalresources.Certifiedfarmsandforests

protectwaterways,soilsandanimalhabitats.

Bygoingbeyondthemostobviousgreensolutions

anddiggingdeepertoconsiderhowyour

purchasesimpacttheenvironment,communities

andfamiliesaroundtheworld,youcandemonstrate

tostudents,alumni,facultyandsupporters

thatyourschoolissustainable—fortoday,

fortomorrow,forourcollectivefuture.

For more information, please visit www.rainforest-alliance.org/smartsource

Printed on 80 lb. Cougar® Cover, Super Smooth Finish

SKU 30012986

Printed in USA 10/2010

PHOTO CREDITS: cover stock; inside cover stock; p. 2–3 (clockwise from top left) Enrico Sacchetti , Rita Reeves, Rob Goodier, Caroline Irby, Alessandro Doña ,

Christopher Ciccone; p.4 stock; p. 7 stock; p. 8–9 (clockwise from middle) courtesy of Unilever, courtesy of Domtar, stock (girl ) , courtesy of Courier (books), courtesy of Knoll ;

p. 10–11 (clockwise from top left) courtesy of Newman’s Own Organics, courtesy of Courier, stock (girl on bench), courtesy of Columbia Forest Products,

courtesy of Naked Juice Company, courtesy of Caribou Coffee; p. 12 courtesy of Domtar; inside back cover stock

DESIGN: Caliber | calibercreative.com ILLUSTRATION: Ernesto Pacheco

USA BOLIVIA CANADA COSTA RICA ECUADOR GUATEMALA INDONESIA MEXICO NICARAGUA SPAIN UNITED KINGDOM

665 Broadway, Suite 500

New York, NY 10012-2331

tel 212.677.1900 fax 212.677.2187

www.rainforest-alliance.org