Survival of an Industry… Brandon Michaels President/CEOMazuma.

Survival of an Industry…

Brandon MichaelsPresident/CEO

Mazuma

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Idea Institute – Mobile Relevance

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Did you Know?


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FACTS



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• The Number of mobile banking users globally is forecast to double to 1.8 billion over the next four years (KPMG)• Mobile banking capability and

functionality is a key factor in the selection of a new bank by switchers*

Digital Banking ReportIdea Institute – Mobile Relevance

• “Sweet Spot” for mobile banking are those in their mid-to-late thirties• Did you know!? – ‘mobile first’

segment most likely to switch banks• 39% of Millennials would use a

branchless bankDigital Banking ReportIdea Institute – Mobile Relevance

How many of you use Geolocation?

Make Mobile Apps an Experience, not just an

add-on..


HOW TO MOVE FORWARD?


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Discussion

Survival of an Industry… Brandon Michaels President/CEOMazuma.

Documents

mobile phones

use mobile

mobile strategy

importance of mobile

mobile searches

mobile device

mobile environment

number of mobile banking