Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni Co-supervisor: Prof. Filippo Cavazza Università degli Studi di Pavia Dipartimento di Scienze politiche e sociali, Giurisprudenza, Ingegneria, Economia. Corso di laurea in Comunicazione, Innovazione, Multimedialità Tesi di laurea di Silvia Castoldi A.Y. 2013/2014 The challenge of charitable sector
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Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni
Università degli Studi di Pavia Dipartimento di Scienze politiche e sociali, Giurisprudenza, Ingegneria, Economia. Corso di laurea in Comunicazione, Innovazione, Multimedialità. The challenge of charitable sector. Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni - PowerPoint PPT Presentation
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Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo AzzoniCo-supervisor: Prof. Filippo Cavazza
Università degli Studi di PaviaDipartimento di Scienze politiche e sociali,
Giurisprudenza, Ingegneria, Economia.Corso di laurea in Comunicazione, Innovazione, Multimedialità
Tesi di laurea diSilvia Castoldi
A.Y. 2013/2014
The challenge of charitable sector
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
DEVELOPMENT
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FOCUS OF MY ANALYSIS
THE FUTURE OF AVIS
STAKEHOLDERS
MAIN FEATURES AND DEFINITION
THE STORY
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
DEVELOPMENT
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
STAKEHOLDERS
FEATURES AND DEFINITION
THE STORY
The sense of community, typical of men , developed with the birth of Christianity and its principles of solidarity and brotherhood.
Only at the beginning of modern age these ideals were considered due by States.
Due to current financial crisis and increased public debts the contribution of charitable sectors has became essential.
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
STAKEHOLDERS
FEATURES AND DEFINITION
DEVELOPMENT
DEVELOPMENT
40 BILLION EURO
TURNOVER
700.000EMPLOYEES
220.000ACTIVE INSTITUTIONS
1 2 3
-30
-20
-10
0
10
20
30
40
50
Legal and economic 2011 percentage variations
legal and economic unit
employees
Enterprises Public institutions
Nonprofit
+8,45 % +4,5%
-21,8% -11,5%
+28%
+39,3%
1. ENTERPRISESVariation in the last 40 years
2. PUBLIC INSTITUTIONS -368.000 employees
3. NONOPROFITThe most dynamic sector
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
DEVELOPMENT
STAKEHOLDERS
MAIN FEATURES AND DEFINITION
DEFINITIONS AND MAIN FEATURES
Self management
Private legal
sector
Charitable sector
<No profit>
<Non profit>
<Non-profit>
<Nonprofit>
Charitable sector
FUNDRAISINGTECHNIQUES
REPORTING AND TRANSPARENCY
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
FEATURES AND DEFINITION
DEVELOPMENT
FINANCIAL SOURCES
STAKEHOLDERS
STAKEHOLDERS
CHARITABLE ORGANIZATION
S
VOLUNTEERSACT 226-91
EMPLOYEESMEMBERS
Community
Union Media
Others charitable
organizations
Suppliers
Local organizations
Businesses
FINANCIAL SOURCES
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
FEATURES AND DEFINITION
DEVELOPMENT
STAKEHOLDERS
PUBLIC
STATE(commons, regions and provinces)
EUROPEAN UNION andISTITUTION
PRIVATE
DONORS
MEMBERSand PRIVATE
FINANCIAL SOURCES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
STAKEHOLDERS
FUNDRAISING TECHNIQUES
Direct marketing
• Direct mailing• Social telemarketing• SMS campaign
On-line fundraising
• E-mail marketing• Websites• Blogs
• Social networks
DEVELOPMENT
FEATURES AND DEFINITION
FUNDRAISING TECHNIQUES
FINANCIAL SOURCES
STAKEHOLDERS
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
FEATURES AND DEFINITION
DEVELOPMENT
FUNDRAISING TECNHNIQUES
THE FUTURE OF AVIS
REPORTING AND TRANSPARENCY
REPORTING AND TRANSPARENCY
REPORTINGCOSTS INCOMES AND REVENUES1) Costs from specific activities
1) Incomes from specific activities
2) Fundraising costs 2) Fundraising incomes3) Costs from accessory activities
3) Incomes from accessory activities
4) Legal and financial costs 4) Legal and financial incomes5) Additional costs 5) Additional incomes6) Others
NEGATIVE REPORTING POSITIVE REPORTING
MISSION REPORTINTERVENTION AREAS: sectors, activities and projectsAREAS ANALYSIS: intervention areasBENEFITS ANALISYS: about each single areaMISSION REPORT: targets, results
FINANCIAL SOURCES
STAKEHOLDERS
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
FEATURES AND DEFINITION
DEVELOPMENT
FUNDRAISING TECNHNIQUES
THE FUTURE OF AVIS
REPORTING AND TRANSPARENCY
REPORTING AND TRANSPARENCYRENDICONTO GESTIONALE
COSTI RICAVI E PROVENTI1) Oneri da attività tipiche 1) Proventi da attività tipiche2) Oneri da raccolta fondi 2) Proventi da raccolta fondi3) Oneri da attività accessorie 3) Proventi da attività
accessorie4) Oneri finanziari e patrimoniali
4) Proventi finanziari e patrimoniali
5) Oneri straordinari 5) Proventi straordinari6) Altri oneri
RISULTATO NEGATIVO RISULTATO POSITIVO
BILANCIO DI MISSIONEAREE INTERVENTO: indicazione di settori, progetto e attivitàANALISI ATTRIBUITE: aree di interventoANALISI DEI BENEFICI: per ogni area di interventoRELAZIONE DI MISSIONE: obiettivi, risultati
FINANCIAL SOURCES
REPORTING AND TRANSPARENCY
STAKEHOLDERS
THE STORY
PROMOTION
FACEBOOK
TWITTER
FEATURES AND DEFINITION
DEVELOPMENT
FUNDRAISING TECHNIQUES
THE FUTURE OF AVIS
TREND
AVIS: 1927-2014
1927• Avis was born in Milan
thanks to doctor Formenton, embittered by patients deaths since they could not afford the cost of a blood transfusion. He made an appeal and 17 persons responded to it
1930• The first groups of blood
donors were created.• The legal status is
approved1960• Record: 904 bottles in a
day are collected in Milan1970• 270.000 are the blood