SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Max C Anderson Technology Coordinator National Network of Libraries of Medicine Greater Midwest Region
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SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS
Max C AndersonTechnology CoordinatorNational Network of Libraries of MedicineGreater Midwest Region
Agenda
Search engines & results The Invisible Web Academic search options Searching for historical and cached web
pages Media searching (images, videos, books
and more) Searching 2.0 Resources
Where Searching Begins
“The Pew Internet Project has found that search engines are the most popular way to locate a variety of types of information online – including health information, government information, and religious information.” (Pew Internet and American Life Project. Memo: Search Engines. 2002)
http://www.pewinternet.org/Reports/2002/Search-Engines/Data-Memo.aspx
Search Engine Popularity
“Some 84% of adult Internet users, about 108 million Americans, have used search engines to help them find information on the Web.” (Pew Internet and American Life Project. Search Engine Users. 2005)
http://www.pewinternet.org/Reports/2005/Search-Engine-Users.aspx
Results provided by Nielsen Online reports for January 2010. Based on a total of 10,272,099 total searches (U.S. only).
Top 10 Search Providers
Where do you search?
Google Yahoo! Bing Ask.com Others?
Search Engines Galore!
Spider Power
Computer programs called web crawlers (aka: spiders and bots) browse the Web for information to add to a search engine.
Formula for Success
Complex and often secret algorithms determine which parts of the Web will be searched.
Result Overload
Results are ranked based on several factors (determined by the search algorithm).
Beware of information overload.
Search Engine Taste Test
http://blindsearch.fejus.com/
Google Results Tools
Basic search: http://www.google.
com
Google provides tools to narrow your results.
Advanced Search Features
Google Search
http://www.google.com
Yahoo! Search
http://www.yahoo.com/ vs http://search.yahoo.com/
Bing Search
http://www.bing.com
Exercise I
Test your skills Use the handout provided to work on practice exercises
More Things Great & Google
Google offers a variety of other search options including: http://directory.google.com
/ http://www.google.com/pat
ents http://www.google.com/pro
ducts
Rev Your Search Engine
Pop the hood and take a look around the search engine.
Exercise 2
What do we really know about the company? Use the handout provided to work in small
groups to discover more about a search site
15 Minute Break
The Invisible Web
Search engines cover less than 20% of the entire Web.
The “Deep Web”
Scholarly Pursuits
Google Scholar http://scholar.google.com/
WolframAlpha http://www.wolframalpha.
com/
Blast from the Past
Wayback machine http://www.archive.org/
CyberCemetery http://govinfo.library.unt.edu
Google Cache http://www.google.com Search using cache:URL
Exercise 3
Test your skills Use the handout provided to work on practice exercises
Media Searching
What types of media are commonly searched for? Books/Print Images Video
Books/Print Search
Google Book Search http://books.google.
com/
Project Gutenberg http://www.gutenberg
.org/wiki/Main_Page
Image Search
Google Images http://www.google.
com
Picture This
Flickr http://www.flickr.co
m
Flickr Commons http://www.flickr.co
m/commons/
Just Press Play
YouTube http://www.youtube.
com
YouTube EDU http://www.youtube.
com/education
Searching 2.0
Where will searching take us next?
Real-Time Results
Twitter http://www.search.twitter.
com http://www.crowdeye.com http://www.twitjobsearch.
com
Google Realtime http://www.google.com/re
altime
Mobile Search
Mobile search interfaces are streamlined to make searching on the go easier.
Yahoo Mobile http://m.yahoo.com/sear
ch
Touch and Go
Touch search for mobile devices.
Taptu http://www.taptu.c
om
SMS Search Tools
Libraries using SMS for reference http://bit.ly/c0QwFW
Cha-Cha http://www.chacha.com/
Who You Gonna Call?
Search using your phone 1 (800) GOOG.411
Mobile Visual Search
Google Goggles http://www.google.c
om/mobile/goggles
Goggles On!
Goggles searches for text and images.
Seeing Things Differently
Google Wonder Wheel http://www.google.co
m
TouchGraph http://
www.touchgraph.com
Exercise 4
Test your skills Use the handout provided to work on practice exercises
Keeping Up: Resources
New Books Sauers, Michael. Searching 2.0. 2009.
Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.
Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.
Search Engine Resources
Google http://googleblog.blogspot.com/search/label/
search http://labs.google.com
Yahoo http://research.yahoo.com/
Bing http://www.bing.com/community/blogs/search/
default.aspx
Search Engine Resources
How Stuff Works: http://computer.howstuffworks.com/internet/basics/search-engine.htm
Search Engine Land: http://searchengineland.com/
Tame the Web: http://tametheweb.com/
Search Engine Resources
Search Engine Watch: http://searchenginewatch.com/
Delicious: http://www.delicious.com/maxlibris/super.searcher.class
Library Resources
Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines
Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html
LITA blog: http://litablog.org/
Questions
Contact
Max [email protected] CoordinatorNational Network of
Libraries of Medicine, Greater Midwest Region
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