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Luisa Rossitto Creative Industries Reference Librarian QUT Super dooper CI library goes YouTubing!
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Page 1: Super Dooper: CI Library goes Youtubing

Luisa Rossitto

Creative Industries Reference Librarian

QUT

Super dooper CI library goes YouTubing!

Page 2: Super Dooper: CI Library goes Youtubing

November 2007: Creative Industries Library YouTube

Tour video is born! I’ll tell you the what, where, who, how and

why!

Page 3: Super Dooper: CI Library goes Youtubing

Create friendly online

presence Promote spaces and resources

Available when we’re

not

Page 4: Super Dooper: CI Library goes Youtubing

Where?

Increased bandwidth

Cheaper digital capture

Declining mainstream media

Everyone else!

www.youtube.comWorld’s most popular

video sharing site

Rise of YouTube

Page 5: Super Dooper: CI Library goes Youtubing

Who Are CI?Fashion

Media + Communication

Music

Creative Writing + Cultural Studies

TheatreFilm+

Television

Journalism

Acting + Technical Production

Dance

Communication Design

Visual Arts

CI

50 % under 20 years (QUT wide = 38%)

Page 6: Super Dooper: CI Library goes Youtubing

AN Average Gen Y LifE…

5000 hours reading

10, 000 hours playing video games

20, 000 hours watching tv

Hmm maybe

learning can be fun? Text makes

me yawn…but pictures don’t!

Page 7: Super Dooper: CI Library goes Youtubing

Here we go…

The CI Library YouTube Video Tour

Page 8: Super Dooper: CI Library goes Youtubing

Use digital camera to

take photos

Edit together in Movie Maker

What about sound + music? Use Audacity

What text to add in Movie

Maker?

Add extras to images in Paint

What effects work in Movie

Maker?

Page 9: Super Dooper: CI Library goes Youtubing

HOW?

Wanna go YouTubing?

How about a CI library

tour?

Righto then… let’s get cracking!

…could be good for o-week…

Let’s do something a bit wacky and fun!

Behold… The Creative Industries Faculty Library Team!

A short re-enactment… based on a true story…

Page 10: Super Dooper: CI Library goes Youtubing

1

37

2

56 4

8

Audience + purpose

PlanningStoryboarding Take photos

Images Import into Movie Maker

Add to MM slides

Text Add info + feel

To enhance

EffectsMM + Paint? Where from?

SoundUse Audacity!

Feedback?

RefineChanges?

Upload

Youtube itMonitor

Link clip

Promote it Spread it!

Page 11: Super Dooper: CI Library goes Youtubing
Page 12: Super Dooper: CI Library goes Youtubing

Dodgy Content? Copyright? Trying too hard?

Page 13: Super Dooper: CI Library goes Youtubing

trainin

g

marketin

g

recruitment com

pet

itio

ns

new

s

tou

rs

prom

otio

nfundraising

store

house

Why Not?

Page 14: Super Dooper: CI Library goes Youtubing

Plus…it’s a top resource

Docos

Publiclectures

Short films

Classic Film

Cartoons

Film clips

Classic advertising

Historical newsreels

Breaking news

Interviews

Page 15: Super Dooper: CI Library goes Youtubing

Easy and appealing

Bang for your buck!

Meet your clients where

they already areExtend your

communications model Enhance current

operations

Challenge stereotypes