SunTrust: Our Purpose August and September 2012. Why Purpose? What does it mean for a company to be…

SunTrust: Our PurposeAugust and September 2012

Why Purpose?

What does it mean for a company to be led by

Purpose?

Can Purpose drive profit?

What are some examples of Purpose-led

companies?

What is SunTrust’s Purpose?

What Changes Will We See Soon? Messaging inside and outside the Company that tells the

story of how we are living the Principles, the Values, and delivering on our Performance Promise

Changes to better represent our Purpose of Lighting the Way to Financial Well-Being, such as:• A new expression of our Purpose in our advertising• A new name for Prosper• The joining of LiveSolid.com and SunTrust.com• A new name and approach to our volunteerism program• New values cards• A program to ensure our teammates feel their own sense of

Financial Well-Being