Sunshine Coast Biz Expo March 2011

Sunshine Coast Business Expo 2011

Building the business of tomorrow - starts today.

So clearly I have all of the answers...

I always get asked one BIG question.

The success (or lack of success) of any business is directly related to its ability to evolve.

Sometimes this evolution is not good.

The “I am too busy to deal with you” business1

The “no, no, no” business2

The “that’s our policy” business3

The “we hate our business so we hate you” business4

The “we’ll get right back to you” business5

The “we just don’t care” business6

The “how can we make this transaction really, really complicated?” business7

The “fall apart at the seams when a customer walks in the

door” business8

Of course none of these apply to our businesses...

Customers are evolving as well. They have a whole new set of

expectations.

Consumers are less TRUSTING.

They are much HARDER to reach

They are easily BORED.

They are time DEPRIVED

They are OVERWHELMED.

They have POWER and they are not afraid to use it.

TOUGH STUFF The INTEGRITY of your business is

being questioned.

Word of MOUTH, and word of MOUSE, in all

forms, is BIG.

Social networks, in all shapes and sizes are

GROWING.

It’s not all about costit’s about VALUE.

They like “NEW” and expect and

embrace it.

The INTEGRITY of your business is now

being questioned.

If you get it RIGHT, they will spend more

with you than ever before.

ON THE UPSIDE

What happens in here determines how much we have in here...

The 10 most important strategies for any business to embrace today to ensure their

success tomorrow.10

1. Treat people as INDIVIDUALS, communicate to suit them, not you.

2. Get noticed, become relevant and stay relevant

by being BOLD.

3. We need to think long and hard about our “MOMENTS OF TRUTH”

4.Creativity has become a prized commodity. EMBRACE it.

We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.

6. We need to embrace TECHNOLOGY but not become enslaved by it.

7. We have to “GET OUT” a whole lot more. BUSINESS has to be chased.

8. We have to become EXCEPTIONAL corporate

citizens.

9. When you lay down with dogs you get up with FLEAS. Make sure you hang out with the RIGHT DOGS.

10. Keep eye on the FUTURE and one eye on TODAY, but most importantly keep both eyes OPEN.

BONUS TIPS(always exceed your customers expectations by adding value,

this is more important than ever before)

Get excited about your BUSINESS. Passion creates ENERGY. Energy creates SUCCESS.

Never stop having fun in your business.NEVER stop having FUN in your BUSINESS.

They all sound pretty simple. What’s the BIG deal?

Most businesses struggle to evolve, insteadpreferring an alternative course of action.

Refu

sed t

o

evolv

e

This is not that tough...but it does take commitment....Every single day.

BIG PAY OFF

The success (or lack of success) of any business is directly related to its ability to evolve.

The actions you take today will build your business of tomorrow

www.andrewgriffiths.com.au

THANK YOU