Summer Tranning Project Report

8/8/2019 Summer Tranning Project Report

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Summer tranning project reporton

Red (right execution daily)servry and brandaudit of coca-cola

For

(advance sale and service pvt ltd)

Under guidance ofMR.devendra srivastava

(market execution manager)


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content

Acknowledgement

Executive summery

Introduction

Objectives Company profile

Organaization structure of coca-cola

Research mathodology

Pre- sale concept Limitations

Bibliographies


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Introduction

Coca-cola was first introduced by john

syth phamberton in year 1886 in atlanta,

coca-cola the corporation nourishing the

globel community with the world largestselling softdrink concentrates since

1886,returned to india in 1993 after a 16

year hiatus,giving a new thumb up to theindian soft-drink market.


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object

Check the effectiveness of RED

Survey and evaluate the outlets included

in RED

Identify the areas of improvement in RED

Find out the costomer preference

How we enhance the soft drink in the

market


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Company profile

CEO of coca-cola - Atul singh

the coca-cola company enterd india in the early 1950 .it setup four bottling plants at bombay ,calcutta ,kanpur and

delhi .in 1950 as there were negligible companies inindian market therefor coca-cola did not face muchcompetition and they were accepted in indian more easily.by the end of 1977 coca cola had captured more than45% of market share in india than coca-cola left india

following public disputes over share holding structure andimport permit .


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Organaization structure of

coca-cola Vice president supply chain

Chief finance officer

Human resource director Vice president BSG

Regional vice president (north)

Regional vice president (central)


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Research mathodology

Research is a purposive investigation it is

way of finding new view of looking at

familiar thing,in order to explore way of

changing it.research is systematic

,controlled,empirical and critical

investigation of hypothetical about

presumed relationship among naturalphenomena .


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methodology

explore the situation

develop research

data collection

data analysis

data interpretation


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Pre-sale concept

This is new concept that had started from

the year 2007.in the pre-sale the company

take order one day before and accordinglycompany delivers their product for each

route


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Limitation of the study

As the sampel size is only 500,so it is not a true

representation of the population as a whole

Secondary data might not be authentic enough

for the correct representation of objective

Dew to some financial problems the data

collected might not touch some very minor

aspect


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Bibiliography

Business research methods & techniques bynaresh malhotra

RED project guied (book)

Business research methods (ICMR) Ramasawami

www.cocacola.com

www.coca-cola

www.wikipedia.com www.google.com

Summer Tranning Project Report

Documents