Summer Internship at Savegenie E-marketing Private Limited.pptx

Summer Internship at Savegenie E-marketing

Private LimitedBy

Minu Pandey 13PGP091

Table of contents

• Sector / Organization overview• Project Objectives and Scope of the Project:• Significance of the Project• Research Methodology• Observations, Results and Conclusions/Recommendations• Managerial Implications and Learning• Value contribution from summer intern to the organization

Sector Overview

India’s retail market is expected to touch a whopping Rs 47 trillion (US$ 782.23 billion) by 2016–17, expanding at a compounded annual growth rate (CAGR) of 15 per cent, according to a study by a leading industrial body.

‘Food and Grocery’ accounted for nearly 60 per cent of total revenues in the retail sector

SWOT

Strengths

• Features of the website• Reusable

Lists• Swap• Switch

stores• Split store• Interactive

Menu• Low fixed cost

Weakness• Association with

less number of retail outlet

• Database maintenance

• Differentiation

Opportunities• Mobile App• Data analytics• Line Extension• Expansion into

newer areas• Venturing into

home maintenence

Threats• Easy to replicate

idea• Training to

storekeepers• Privacy Concerns • Future Legislation

Project Objectives and Scope of the Project• Savegenie is planning to create an online grocery marketplace.• The research involves studying the consumer behaviour of Gurgaon.• Preparing a strategy for lead generation. Scope of the study:• Finding out the pattern of grocery buying – bulk/need basis, range of sectors

that people visit for grocery buying, monthly spending on grocery and preference of branded or Kirana store.• To determine the online shopping patern. • To understand what withholds consumers from opting for online grocery buying.• To understand the impact of competition in the area.

Research Methodology

• The sources of data used in this project report are both primary and secondary data. • • A survey using questionnaire has been done to collect primary data

from people residing in Gurgaon.• Secondary data has been gathered for understanding the retail

industry and the online grocery industry.• SPSS has been used to analyze the primary data collected through

questionnaire.

Sample Design

• Sample Size- 1379• Sampling Frame- sector 30,45,46,47 and 50 • Sampling Method- Simple Random sampling• Data Collection Method

• Pilot survey with 10 respondents• Primary data collected

• Limitation Of the Study • Only 5 sectors have been considered for the survey as per the allocation done by the

Industry Mentor. • It was difficult to find out people who already use online grocery shopping platform.• The research is for generating the strategy for Business to Consumer sales and not for

Business to Business (Savegenie to retail stores) sales.

Data Analysis

Grocery spending per month

Gender based comparison for online shopping Sectorwise Online shopping

Online shopping and Age

• Internet Access Sectorwise

Genderwise Pick up preference:

• Buying pattern sectorwise:

Sales Pitch

Time Variety Convenience Price0%

10%

20%

30%

40%

50%

60%

37%42%

35%43%

51%45%

35% 35%

Sales Pitch for Men and Woman

Female Male

• Sales Pitch

Sect or 30 Sect or 45 Sect or 46 Sect or 47 Sect or 50

30.8

0% 35.5

0% 38.4

0%

31.9

0% 35.6

0%

19.8

0% 23.0

0%

25.1

0%

18.5

0%

19.8

0%22.6

0% 26.0

0%

20.7

0%

21.5

0%

22.0

0%

27.7

0%

18.0

0%

15.8

0%

28.5

0%

22.9

0%

Sales Pitch Sector WiseTime Saving Convenience Wide Variety Price

Preference of Brandswapping

Preference of brand

Preference of store comparison

Recommendations

• Sector 30 and 50 have highest internet penetration ,online shoppers and grocery spending. Thus there should be more focus on these two sectors compared to the rest three.• People prefer Store switch as an exciting feature. It should be used during the sales pitch.• Time Saving is important feature for sales pitch.Women should also be informed about

the price saving possible through savegenie.• People prefer variety in all the sectors and this is in favor of Savegenie as it offers a wide

range of products.This should be employed in the sales pitch.• Brand Swapping is also an attractive feature for the customer and is useful for sales pitch.• Younger people are more inclined towards online shopping and they should be targeted.

• The country’s pharma industry accounts for about 1.4 per cent of the global pharma industry in value terms and 10 per cent in volume terms.

• The Indian pharmaceutical industry is expected to expand at a CAGR of 12.1 per cent during 2012–20 and reach USD45 billion• The generics market is expected to grow to USD26.1 billion by 2016

from current USD11.3 billion in 2011; India’s generics market has immense potential for growth

• Resource for the common man, physicians, medical students, nurses and other healthcare professionals

• Leverages technology to deliver medicinal information to the consumer in the most usable form

• Educating the consumer about how the prescription medicine works & the required precaution and contraindication

• Helps the consumer save on cost by suggesting the right alternatives.

• All drug related information in an SMS or couple of clicks.

• In line with Govt. initiatives like Jan Aushadi to promote doctors to prescribe generic drugs.

Competitor Analysis

• Integrated online drug marketplace: These marketplaces do not have a supply chain system of their own. They integrate local drug stores in the area to offer online drug delivery.• Healthkartplus.com • Mymedical.in

• Online drug sellers : They have a supply chain system of their own.They keep inventory and deliver them themselves. However they do not have a physical existence.• http://www.healthonthego.in• http://www.medidart.com• http://www.clickoncare.com

• Drug stores with their own website facilities: In these stores one can access the website and order online:

• Globalhealthline• Medisca Pharmacy• BIG Chemist

• Drug store offering on call delivery: There are various drug stores that offer on call delivery of medicine. Appendix 4 bears the list of such stores. A few names from the list are:• Mohan Medicos & General Store• Jai Sheetla medical• Rupa medical store• Guru Kripa Medical Store

SWOT

Strengths

• Existing Infrastructure

• The brand value of Savegenie

Weakness• Maintaining the

database• Creating a

credibility in the eyes of the customers.

Opportunities• Government has

been favoring generic drugs sale.

• The drugs and Cosmetics Act 1948 bears no mention of online pharmacy

Threats• Changing

Legislation• Low entry

barriers leading to high competition

• Payment gateways for drug buying and selling are not available

The Research Problem

• studying the feasibility of creating an online drug marketplace where drug equivalence is offered. • It has legal and ethical implications that need to be considered while

doing the research.

• The legal implication of creating an online drug marketplace.• The laws around prescriptions.• The ethical issues surrounding the online drug marketplace and

offering of equivalent medicine.• Comparing the credibility of various sources that provide equivalence

of medicine.

Research Methodology

• Secondary research has been done to understand the drug industry by going through various medical journals and articles.

• Identification of the pharmacy colleges and hospitals of Delhi and Gurgaon region was done for taking the appointments of doctors and professors.

• Appointment from doctors, pharmacists, lawyers, B.Pharama students were taken for interview.• A questionnaire was prepared for the interview of the respondents for gathering information

based on various parameters.• The questions were presented in one to one interview with each of the respondents. • Observation: ordering different types of drugs from different stores that offer online service and

studying the online delivery pattern.• Responses of the concerned persons had been thoroughly analyzed. • Conclusions had been arrived at using the response of the concerned persons and not on

questionnaire alone.

Sample Design

• Sample Size :40 people have been interviewed. This included doctors, professors, pharmacists, B.Pharma students.• Sampling Frame • Professors at pharmacy colleges of Delhi and Gurgaon.• Students of pharmacy colleges of Delhi and Gurgaon• Doctors at hospitals of Delhi and Gurgaon.• Lawyers.• Drug distributors.• Stores offering online/on call order facility of medicine

Data Collection Method

• Primary Data• Taking appointment from doctors, pharmacists, lawyers, B.Pharama students.• Using a set of questions that help in gathering information based on various parameters.• Identification of the pharmacy colleges and hospitals of Delhi and Gurgaon region and

taking the appointments of doctors and professors.• Identifying drug distributors and interviewing them• Observation: ordering different types of drugs from different stores that offer online

service and studying the online delivery pattern.• Secondary Data:

• Secondary research to understand the drug industry by going through various medical journals and articles.

. Limitation Of the Study

• The sample size has been limited due to time constraint. • Doctors (respondents) are reluctant for their feedbacks & opinions,

and authenticity of their statements can’t be verified too. • All the observation and recommendation will be made on the

feedback obtained from survey

Findings And Conclusion

• Laws Surrounding Pharma Industry India• Online Payment transaction : Online payment transactions are not

possible for medicine.• Prescription Laws• Allergy and medical history to be taken into account• Security and Privacy:• EMR• Equivalent Medicine Drug Database