A601 RNA HEIGHTS ANDHERI EAST, MUMBAI [email protected] +91 98199 84571 www.cargocollective.com/suchel Budding Design Manager and Researcher with over 3 years of experience across a variety of fields ranging from service design, interaction design, graphic design, design strategy and project management. I have been a part of multidisciplinary teams and worked closely with project management to take projects from start till launch of the same DESIGN MANAGER, DESIGN RESEARCHER & IDEA STRATEGIST DESIGN CONSULTANT JAN 2012 TO JUL 2012 DESIGNER ANALYST JUL 2007 TO JUL 2010 NATIONAL INSTITUTE OF DESIGN JUL 2010 TO AUG 2012 GOVERNMENT COLLEGE OF TECHNOLOGY JUN 2003 TO MAR 2007 HINDUSTAN UNILEVER LTD. Was responsible for the development of concepts for creating experiences for their brand Knorr at different touchpoints with the consumers, Thereby creating a 360 degree consumer experience model. Working with a multi disciplinary team comprising of external design agencies, branding and advertising agencies, brand managers is the highlight of the role as Design Consultant. TATA CONSULTANCY SERVICES LTD. Was responsible for delivery of User Interface Designs for an UK Government Commission Project and other banking projects around the globe. STRATEGIC DESIGN MANAGEMENT Post Graduate Diploma in Design CGPA – 8.53/10 INDUSTRIAL BIOTECHNOLOGY Bachelor of Technology CGPA – 7.59/10 DESIGN THINKING Brainstorming Ideation Idea sketching Scenario building Concept development Communication Skills DESIGN RESEARCH METHODS Ethnography Participant observation Focus group discussions Narrative Inquiry Analysis and Synthesis PROJECTS - AN OVERVIEW KNORR - GOODNESS OF DRY The objective of the project was to create the experience of naturalness of their product Soups at different touch points with the consumers. WINDOWS PHONE - WORKSPACE The challenge was to push the boundaries of productivity by designing an app for Windows Phone that allows you to work anywhere. NEW TECHNOLOGY APP DESIGN An application for barter of goods was developed and business model around it was created. This was an NID, IIMA collaborative project. ERGONOMICS & PRODUCT INNOVATION Redesigned kitchen tongs for the modern Indian women, incorporating value by using elements of design & innovative mechanism. SERVICE DESIGN INNOVATION Developed a framework of service design and user experience, ideate about the user values based on the findings, develop a high-level user-centric business design with a focus on users. HOBBIES & INTERESTS WATCHING TV PHOTOGRAPHY MEETING NEW PEOPLE COOKING PLAYING CARDS STRENGTHS AREAS OF INTEREST GYM PLAYING CHESS PLAYING POOL DESIGN RESEARCH Conducted qualitative research including Narrative Inquiry, participant/non-participant observation, focus group discussion for assessing the reach of the brand Titan Fastrack among college students. INDIA- AUSTRALIA SERVICE DESIGN JAM Go Grow, is a service that lets visitors explore places, customs and sites with in-depth knowledge. It works through social networking platform. INTRODUCTION SUGANTH CHELLAMUTHU EXPERIENCE EDUCATION CONTACT COMMUNICATION DESIGN The objective was to promote coastal tourism in India by effective communication design by means of magazine advertisements and brochures. Design Research Brand Management Project Management Strategy & Planning
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A601 RNA HEIGHTS ANDHERI EAST, MUMBAI
+91 98199 84571
www.cargocollective.com/suchel
Budding Design Manager and Researcher with over 3 years of experience across a variety of �elds ranging from service design, interaction design, graphic design, design strategy and project management. I have been a part of multidisciplinary teams and worked closely with project management to take projects from start till launch of the same
DESIGN MANAGER, DESIGN RESEARCHER & IDEA STRATEGIST
DESIGN CONSULTANT JAN 2012 TO JUL 2012
DESIGNER ANALYST JUL 2007 TO JUL 2010
NATIONAL INSTITUTE OF DESIGN JUL 2010 TO AUG 2012
GOVERNMENT COLLEGE OF TECHNOLOGY JUN 2003 TO MAR 2007
HINDUSTAN UNILEVER LTD.Was responsible for the development of concepts for creating experiences for their brand Knorr at di�erent touchpoints with the consumers, Thereby creating a 360 degree consumer experience model. Working with a multi disciplinary team comprising of external design agencies, branding and advertising agencies, brand managers is the highlight of the role as Design Consultant.
TATA CONSULTANCY SERVICES LTD.Was responsible for delivery of User Interface Designs for an UK Government Commission Project and other banking projects around the globe.
STRATEGIC DESIGN MANAGEMENTPost Graduate Diploma in Design
CGPA – 8.53/10
INDUSTRIAL BIOTECHNOLOGYBachelor of Technology
CGPA – 7.59/10
DESIGN THINKING
BrainstormingIdeationIdea sketchingScenario buildingConcept developmentCommunication Skills
DESIGN RESEARCH METHODS
EthnographyParticipant observationFocus group discussionsNarrative InquiryAnalysis and Synthesis
PROJECTS - AN OVERVIEW
KNORR - GOODNESS OF DRY The objective of the project was to create the experience of naturalness of their product Soups at di�erent touch points with the consumers.
WINDOWS PHONE - WORKSPACEThe challenge was to push the boundaries of productivity by designing an app for Windows Phone that allows you to work anywhere.
NEW TECHNOLOGY APP DESIGNAn application for barter of goods was developed and business model around it was created. This was an NID, IIMA collaborative project.
ERGONOMICS & PRODUCT INNOVATION
Redesigned kitchen tongs for the modern Indian women, incorporating value by using elements of design & innovative mechanism.
SERVICE DESIGN INNOVATIONDeveloped a framework of service design and user experience, ideate about the user values based on the �ndings, develop a high-level user-centric business design with a focus on users.
HOBBIES & INTERESTS
WATCHING TV PHOTOGRAPHY MEETING NEW PEOPLE COOKING PLAYING CARDS
STRENGTHS
AREAS OF INTEREST
GYM PLAYING CHESS PLAYING POOL
DESIGN RESEARCHConducted qualitative research including Narrative Inquiry, participant/non-participant observation, focus group discussion for assessing the reach of the brand Titan Fastrack among college students.
INDIA- AUSTRALIA SERVICE DESIGN JAMGo Grow, is a service that lets visitors explore places, customs and sites with in-depth knowledge. It works through social networking platform.
INTRODUCTION
SUGANTHCHELLAMUTHU
EXPE
RIEN
CE
EDU
CATI
ON
CON
TACT
COMMUNICATION DESIGNThe objective was to promote coastal tourism in India by e�ective communication design by means of magazine advertisements and brochures.
Design ResearchBrand ManagementProject ManagementStrategy & Planning
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