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Marketing Management Tasks
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This presentation Addresses on
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What are the tasks necessaryFor
Successful Marketing Management?
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For Better UnderstandingLet us take
“Titan”
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Leading Watchmakers in India
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Titan Enters a New fieldOf MakingSpectacles
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What would be titan’s Marketing Plan?
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How to make the productSuccessful?
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Let’s take a look on How titan will approach
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1.Developing marketingstrategies
Concrete marketing plans
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2.Assesing Market OpportunitiesAnd
Customer Value
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Microenvironments
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Macroenvironments
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Stylish Eye wearsTargeting
Youth Customers
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3.Choosing a Value
Either High quality-High Price
OrSimple Quality-Fair price
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Ensures to keep an eye on itscompetitors
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4.Designing a Value
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Decisions on offers and discounts
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5.Delivering a Value
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6.Communicating a Value