Successful Marketing for Events through Social Media Gita Cipta November 7, 2013
Oct 17, 2014
Successful Marketing for
Events through Social Media
Gita CiptaNovember 7, 2013
Social Media Facts
42%
36%
16%
6%
How important Social Media as a marketing tool for event organizers?
ImportantVery ImportantLess ImportantNot Important
Explanation….
• Significant part of people’s lives is now spent online• 2 billion online users, meaning a huge potential audience• Social Media offers an engaging two-way communication process • People are likely to show interest in something their friends have recommended • Of the 1000 event organizers we questioned, 72% considered
Social Media to be important or very importantfor event marketing
Facebook Facts
Face
book
You tube
Linke
dInBlogs
My S
pace
84%
61%
47% 44%35% 35%
7%
Which social media channels are most used for promoting events?
2 billion internet users
800 million Facebook users
HOW – The Best Tools and Strategy
Event marketing with a Facebook Fan Page / Facebook Event is suitable for:Small, medium, and large-
scale eventsEvents for which you wish
people to RSVP on FacebookEvents you wish to promote
for free
Explanation …
• Number 1 social network• 2nd most visited website and 2nd largest source
of user traffic to other sites• 800 million active users of which 50% log on
every day• Average user has 230 friends and is connected
to 80 pages, groups and events• 30 billion pieces of content shared each month
Facebook Fan Page – Dial M
Facebook Fan Page - Indika
Facebook Fan Page - Tabuki
Facebook Fan Page - Etuzi
Facebook Fan Page – Butik balon
Build your Network
Ensure popularity
Be Eye-Catching
Use recognizable image and slogan
Keep it fresh
Update regularly with relevant content
Viral Marketing
Encourage fans to comment on your page and share it – it will then appear in their friends’ newsfeeds
Monitor your Popularity
Using Facebook Insight or an external provider such as AllFacebook Stats
Facebook Event
Facebook Event
Be Eye-Catching
Always include a recognizable image
Stay Active
Update regularly and send a reminder in the run up to your event
Viral Marketing
Encourage attendees to comment on, RSVP to and share your event – this will appear in their friends’ newsfeeds
Post-Event Marketing
Get attendees to post on your page after your event
HOW – The Best Tools and Strategy
Event marketing via Facebook Ads suitable for:Medium to large-scale
eventsEvents whose marketing
you are willing to pay forEvents with an external
web-page you wish to promote
Facebook Ads
Create Awareness
Events / Brand
Keep your Ad text short!
Catchy and Relevant
Stand Out
Using images
Monitor your ad campaign
Gain maximum ROI
Use Facebook Social Plug-In
External event web page
A network of marketing Tools
Facebook Ads
Facebook Event Page/
Fan Page
External Event
Website
Why – The Benefits of Facebook Marketing
• Free – interaction for both you and your attendees (with the exception of Facebook Ads)
• Fast – Shares, ‘likes’ and status updates can help you go viral within minutes
• Flexible – Update and adjust any time at no additional cost• Specific – Target your audience (e.g. with Facebook Ads)• Exposure – Reach a huge audience and increase the potential for
qualified leads• Measurable – Track how many people are sharing your event and
measure the generated value• Network Effect – the more people use FB, the more valuable it
becomes to both users and businesses
Prospects – Challenges and Opportunities
• Check into an event – real time marketing – promote your event
• The Loyalty Factors – close and lasting relationship – giving Facebook credit
• Growing Competition – no or little cost by using the right strategy
Thank you