Success with Social Media (Marketing 3.0)

Success with Social Media

linkedin.com/in/bonopoly

Gerard Duursma Online Marketeer [email protected] www.bonopoly.nl

@bonopoly

Dubai, 18 February 2012

وسائل االعالم االجتماعية مع نجاح

Climb high for a good view

829.84 m (2,723 ft)

Program

Statement

The Revolution

Need for Personal Branding

What channels can you use?

How to become a thought leader?

Social Media within the Marketing strategy

Mobile will become the standard

Question time

Statement: I am a Brand

How is your online appearance?

What’s striking on this photo?

Coldplay in Rotterdam 17/12/11

The Arab Spring

Is Social Media a Fad? / ؟بدعة وسائل االعالم االجتماعية هي

This presentation will be published on my Slideshare

“20 years ago the Berlin wall fell, nowadays the walls of companies are

falling down”

Transparency increases

Employees are more visible

Knowledge is for everyone

Informal leaders get more influence

Old marketing works less and less

Competition is also watching

LinkedIn statistics

February 2012

Facebook growth in last 6 months

Country Users Change (± %) Pen.

Egypt 9.544.400 +614 660 +6.88% 11.86%

Saudi Arabia 4.916.920 +380 600 +8.39% 19.11%

Morocco 4.177.920 +251 180 +6.40% 13.21%

Algeria 3.177.080 +455 460 +16.73% 9.19%

United Arab Emirates 2.832.200 +210 000 +8.01% 56.92%

Libya 428.040 +111 580 +35.26% 6.62%

Netherlands 5.972.360 +611 160 +11.40% 35.59%

February 2012

Facebook users in Egypt (February 2012)

Age Growth on Facebook in Egypt Users in Egypt

User age distribution Male/Female User Ratio

Both world become one

Virtual Physical

Oberhausen 14 october 2011 6:00 AM

“20 years ago the Berlin wall fell, nowadays the walls of companies are

falling down”

Transparency increases Employees are more visible Knowledge is for everyone Informal leaders get more influence Old marketing works less and less Competition is also watching

Eliminating divisions between departments Role of manager changes Flatter organizations Individual becomes more important Real time communications From Push to Pull marketing From Transaction to Relationships

From manager to inspiring leader

Private and business are intertwined

So no more 9 to 5 mentality!

The new paper (Flipboard): relevant information flows converge

MT

HR

Marketing

Sales

Customer service

ICT

PR

Social Media have impact on all departments within the organization

Make sure you also look properly online!

How different are online networks?

But then independent of…

Place

Time

http://inmaps.linkedinlabs.com/network

Build your ONLINE network!

Employees are more visible to the outside world

Xobni

Employees need to know their true identity to effectively interact with Social Media.

Who am I? What are my core competencies?

How will I carry it out?

etc.

Then…create a complete LinkedIn profile

Professional profile picture

Current and former functions

Education and descriptions

Your mission and vision

Skills

Awards and honors

Recommendations

Link to website/blog

Links to your other Social Media

Fill calendar

Sign in relevant Groups

Listen and participate within Groups

Rate others

Send inmails to second and

third degree persons

Become a thought leader!

Discover this new world

Use several (online) effective channels

Show your passion to the world

Share your knowledge and skills

Build (online) networks

Start with Listening (Hootsuite)

“In the shoes of the customer”

And offer added value

Dialogue with the audience

Customer loyalty and create ambassadors

More traffic to website / blog

Online Reputation Management

Discover new segments

Product development

Recruitment

Improve internal communication

Social Media goals

Share your presentations

Share your experiences and knowledge

Share your network

Share your (favorite) pictures

Share your (favorite) videos

Share with your friends (international)

Share your location

Share your (favorite) music

Choose the right Social Media mix

Blog/ Website

Listening & interacting

Social Media buttons

Always Connected

Physical to Virtual QR-code

Laye

r

Google Goggles

The next step?

“Don't hesitate to practice with the various types of social media and (mobile) devices,

because when you do..

.. you’ll see the true potential of it, which you can insert for your

(personal) strategy.”

Gerard’s advice:

Learn to let go

Your way to the future!

الى المستقبل طريقك

…is just the beginning…

Share with me on Twitter

@bonopoly

شكرا