Media Card 2010 Copyright 2010 Submission Technology Ltd. submissiontechnology.co.uk 1 Submission Technology Tenancy Opportunities About Us Submission Technology launched the UK’s first cashback website, GreasyPalm, in 2003. Since then our portfolio has gone from strength to strength. Securing the domain cashback.co.uk and powering ‘white label’ cashback solutions for a number of premium corporate partners. Today, over 1.9 million UK consumers are registered to one of our cashback solutions. Tenancy Opportunities: Increased exposure and sales Our new tenancy opportunities allow you to ensure premium placement across our portfolio of sites to maximise your brands exposure and generate a significant increase in sales volume. Introduction
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Media Card 2010
Copyright 2010 Submission Technology Ltd.submissiontechnology.co.uk1
Submission Technology Tenancy Opportunities
About Us
Submission Technology launched the UK’s first cashback website, GreasyPalm,in 2003.
Since then our portfolio has gone from strength to strength. Securing the domaincashback.co.uk and powering ‘white label’ cashback solutions for a number ofpremium corporate partners.
Today, over 1.9 million UK consumers are registered to one of our cashbacksolutions.
Tenancy Opportunities: Increased exposure and sales
Our new tenancy opportunities allow you to ensure premium placement acrossour portfolio of sites to maximise your brands exposure and generate asignificant increase in sales volume.
Introduction
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Copyright 2010 Submission Technology Ltd.submissiontechnology.co.uk2
GreasyPalm.co.uk Placements
Solutions
Home Page Banner
Don’t Miss Out
RetailerPromotions
ExclusiveDeals
Big Thanks To
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Copyright 2010 Submission Technology Ltd.submissiontechnology.co.uk3
Don’t Miss Out
ExclusiveDeals
Big ThanksTo
CashBack.co.uk Placements
Solutions
The navigation and promotional placements of the cashback.co.uk site are replicated across our white label partners too.
RetailerPromotions
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Exclusive Deals
Solutions
ExclusiveDeals
Exclusive Deals provides a text headline on each cashback.co.uk sites homepage. In additioneach offer is displayed on rotation, run of site in a high profile position above the fold position.
Availability:
Format:
Production:
Campaign Link:
Display Rotation:
Run of Network
Text
Provided by Submission Technology
Internal: resolves to your current ‘cashback retailer page’
Yes
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GreasyPalm.co.uk Page Peel
Solutions
The page peel sits in the top right hand corner of the GreasyPalm.co.uk homepage. Thestandard view provides a compact ‘attention grabber’ image which on roll over peels back toreveal the custom creative as illustrated above.
Availability:
Format:
Production:
Campaign Link:
Display Rotation:
GreasyPalm only
Image
Provided by Submission Technology
Internal: resolves to your current ‘cashback retailer page’
Yes
Page Peel (500 x 500 pixels)
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Account Overlay
Solutions
Second only to the homepage, the most trafficked pages of the cashback network is the ‘MyAccount’ page. The My Account Overlay allows you to provide a text only message
Availability:
Format:
Production:
Campaign Link:
Display Rotation:
Run of Network
Text only
Provided by Submission Technology
Internal: resolves to your current ‘cashback retailer page’
Yes
Account Overlay
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Category Placement
Solutions
Headline the product category applicable to your products or services.
The impact of this placement is substantial; your brand will appear at the top of every page of thecategory that’s most relevant to you.
Availability:
Format:
Production:
Campaign Link:
Display Rotation:
Run of Network
Text only
Provided by Submission Technology
Internal: resolves to your current ‘cashback retailer page’
No
Category Placement
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Case Study 1:Use of ‘Exclusive Deals’ PlacementAn online casino featured in Exclusive Deals for 5 days in February 2010highlighting an increased cashback offer:
A quick-fire promotional that rendered some 15 times more visitors and sales fora client who requested a quick delivery with excess budget.
Case S
tudies
UpliftDuringPromotion
5 DaysBefore
Unique Visitors 1569%40826
Sales 1502%765
Conversion Rate Neg.18.6%19.2%
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Case Study 2:Use of ‘Big Thanks’ PlacementA mid-market home insurance provider was placed in the ‘Big Thanks To’ spacefor three months promoting a long-term commission increase:
A long term strategy of setting a CPA slightly ahead of their nearest competitor,coupled with our long term placement, achieved a steady uplift in both visitorsand sales. Although CR dipped slightly, this is an inevitable consequence ofdriving more people to visit in the insurance sector.
Case S
tudies
UpliftDuringPromotion
3 MonthsBefore
Unique Visitors 303%43501436
Sales 336%32095
Conversion Rate -11%13.6%15.1%
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Case Study 3:Use of ‘Retailer Promotions’ PlacementA leading fashion/department store featured in ‘Retailer Promotions’ for twoweeks in Autumn ’09 with the message of a new customer discount andincreased cashback.
The merchant reported some 30% of sales generated were from newcustomers; significantly higher than the norm from incentive sites.
The AOV is also interesting to note; increasing cashback tends to have a directupwards affect on AOV.
Case S
tudies
UpliftDuringPromotion
2 WeeksBefore
Unique Visitors 250%1417566
Sales 235%14662
Conversion Rate Neg.10.3%10.95%
AOV 14.3%£79.08£69.17
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Retailer Promotions My Account OverlaySolus Mailing (FreebieGB List)Page PeelHomepage BannerDon’t Miss OutExclusive DealsBig Thanks To Newsletter InclusionCategory Placement
Sponsorship Packages
Platinum
Required Investm
ent
NormalValue Discount Total:
£9,200 60% £3,680
Page PeelHomepage BannerDon’t Miss OutExclusive DealsBig Thanks ToNewsletter InclusionCategory Placement
Gold
£6,200 55% £2,790
Don’t Miss OutExclusive DealsBig Thanks ToNewsletter InclusionCategory Placement
Silver
£3,500 50% £1,750
Exclusive DealsBig Thanks To Newsletter InclusionCategory Placement
Bronze
£2,700 50% £1,350
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Page Peel
Rate Card
Required Investm
ent
Home Page Rotation MonthlySize Details
500 x 500 GreasyPalm Page Peel Yes £1,500
Exclusive Deals Text Prominent position run of site/runof network Yes £1,500
Don’t Miss Out 125 x 125 plus Text Homepage placement run of network Yes £800
Retailer Promotions Text Min. guarantee three days placement PlatinumSponsors Only
Big Thanks To Text Run of site/run of network Yes £700
Home Page Banner 468 x 60 Above the fold, GreasyPalm only Yes £1,200
Category Placement
Sub-Category(Rates Per Month)
Text Prominent position within category Yes £200
Rotation MonthlySize Details
My Account Overlay
Miscellaneous
Text Run of network Yes £1,500
Rotation MonthlySize Details
Newsletter Inclusion Text Featured position Yes £300
FreebieGB Mailing 600 x 140banner Solus, 1.2 million recipients No £1,500
For more information or to book yourplacements please contact:
Lee Bromiley: [email protected] Elliott: [email protected]: 0207 183 1653
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