Sub Focus Turn It Around I. Conceptual A. Not conventional for genre B. Won't really work for the song C. Completely random II. Hybrid A. Narrative B. Performance 1. Mixed together a. b. Conventional of genre c. Lip synching d. Storyline III. Performance A. DJ equipment 1. Don't have it 2. Expensive B. Party scene 1. Not really do-able 2. Hard to organise C. Lip synching