Study the consumer behavior

Research and analysis through survey

PRESENTED BY-

KEERTANA

SHAGUN

AKHILESH

COMPANY Profile• Industry - Consumer goods.

• Founded - 1897

• Founders - Ardeshir Godrej

PirojshaGodrej

• Headquarter - Mumbai;

• Key People - Adi Godrej (Chairman)

Jamshyd Godrej

• Revenue - $216 billion (2013)

objective• Our main objective is to study the consumer

behavior regarding CINTHOL soap.

• To determine the awareness level of the soap brands

• To identify perception of the consumers

• Customer satisfaction.

PRODUCT PROFILE

• Cinthol soap is the brand of Godrej Consumer

products ltd. was launched in 1952.

• Which was carefully nurtured by the company and

owns a special place in the Indian consumer’s mind.

• Godrej always tries to experiment with this product,

trying out new things and coming out with different

variants to be in tune with the changing consumer

trends.

RESEARCH METHODOLOGY

Questionnaire Method-

A set of predetermined questions for all

respondents that serves as a primary research

instrument in survey research.

Survey Results

• CINTHOL SHOP PREFERRED-

30%

25%

20%

15%

10%

CINTHOL

LUX

LIFE BOUY

DOVE

OTHER

CUSTOMERS OPINION

30%

40% 20%

10%

EXECELLENT

VERY GOOD

GOOD

POOR

CUSTOMER SATISFACTION

50%

20%

30%

YES

NO

NOT SURE

CUSTOMERS Loyalty

56%

44%

LOYAL

NOT LOYAL

PRODUCT AWARENESS

46%

34%

20%

ADVERTISEMENT

WORD OF MOUTH

OTHERS

FACTOR THAT AFFECTED Customers DECISION

PRICE AVAILABILITY PACKAGING QUALITY

23

14

22

1314

37

57

23

63

49

21

64

LOW AVERAGE HIGH

FINDING

• 50% Customers of CINTHOL are satisfied.

• Company should have to increase availability of the

product.

• CINTHOL is highly used soap for better fragrance and

refreshment

• 56% Customers are loyal to CINTHOL.

• 30% Customers think that it is an excellent product.

CONCLUSION

• Questionnaire is the best way of collecting the data.

• Products price and quality is the factors that have

high effect on consumer’s buying decision.