SUMMER TRAINING PROJECT REPORT ON STUDY OF CONSUMER BEHAVIOUR TOWARDS STOCK MARKET IN NCR DELHI AT INDIA BULLS
SUMMER TRAINING PROJECT REPORT
ON
STUDY OF CONSUMER BEHAVIOUR TOWARDS STOCK MARKET IN NCR DELHI AT INDIA BULLS
Topics Covered In My Study History Of Stock Exchange Introduction To Indiabulls Product description. Indiabulls Journey Graph Objectives Research Methodology Data presentation and analysis. Findings. Suggestions. Limitation of the study. Conclusion.
HISTORY OF STOCK EXCHANGE
The only stock exchanges operating in the 19th century were those of Bombay set up
in 1875 Ahemadabad set up was in 1894. These were organized as voluntary non-
profit making organization of brokers to regulate and protect their interests. Before the
control on securities trading became a central subject under the constitution in 1950, it
was a state subject and the Bombay securities contract (CONTROL) Act of 1952 used
to regulate trading in securities. Under this Act these stock exchanges were regulated;
the Bombay stock exchange in 1927 and the Ahemadabad stock exchange in 1937.
During the war boom, a number of stock exchanges were organized in Bombay,
Ahemadabad and other centers, but they were not recognized. Soon after it became a
central subject, central legislation was proposed and a committee headed by A.D.
Gorwala went into the bill for securities regulation. On the basis of committee’s
recommendations and public discussions the securities contracts (regulations) Act
became law in 1956.
INTRODUCTION TO INDIABULLS
Indiabulls came into existence in year 2000 by Sameer Gehlaut . One of the leading integrated financial services groups of India
diverse range of offerings Client base of more than 500,000 and growing, across the retail,
wealth and Institutional spectrums Width and depth of management leading a formidable employee
base Best-in-class Research “Sweetly placed” to spot new opportunities and power ahead Member: National Stock Exchange & Bombay Stock Exchange SEBI Registed Equity Broking Offline Equity Trading Online Trading throughwww.indiabullsonline.com
Products of IndiabullsSecuritiesReal EstatesPowerHome loansLAP
OBJECTIVE OF THE STUDY
To analyze the emergence of India Bulls Securities Limited in Indian Stock Market
To study investor’s behavior towards different attributes such as risk, return
liquidity etc. of investment in Equities.
To study the issues and challenges that investors face while making investment in
share market.
RESEARCH METHODOLOGY
The research study was conducted by collecting primary data using a structured questionnaire.
Secondary data was used to the minimal, I put my best possible effort to do this research and
collect the necessary information to learn about this topic thoroughly.
Research design
Research design is a specification of methods and procedures for acquiring the information we
need to solve the problems. Research design was adopted for the purpose of collection and
analysis of data in a manner aimed at getting relevant information.
Research Idea
To understand and analyze the emergence of India Bulls securities Limited in Indian stock
market
My research includes:
Primary Data: Interviews and Questionnaires with the officials of
India Bulls Securities Limited and the investors in New Delhi
Sample size : 100
Sample area : New Delhi
Sample Unit : Officials of India Bulls Securities
Limited and the Investors in New Delhi
Sampling method : Random sampling method
was employed to collect the sample.
DATA COLLECTION
The data collected was a primary in nature no secondary data was used. Primary data was collected using
structured questionnaire. The questionnaire has been designed for the target group to get the best amount of
data possible keeping in view the importance and authenticity of the information and convenience of the
respondent. The selection of investor was predetermined in nature Personal contacts were established to
conduct a face-to-face interview. Interview was conducted under strict supervision to maintain the standards of
the data collected.
Research Design
Research Idea
Research Question
Research Statement
Research Methodology
Data Collection and Surveying
Data Analysis
Findings and Recommendations
Research design
Research design is a specification of methods and procedures for acquiring the information we need
to solve the problems. Research design was adopted for the purpose of collection and analysis of data
in a manner aimed at getting relevant information. It was conceptual structure within which research
was conducted, collected, measured and analyzed.
Research Idea
To know the market scene of trading and Investment in equities and derivatives through Indiabulls
Securities Ltd.
Research Question
What is the market trend regarding investment? What difficulties and challenges investors are facing
while making investments?
DATA ANALYSIS
Analysis of the Preferred Investment Area
The investment was broadly divided into five areas, mainly-Bank deposits. Shares, Mutual Funds, Real Estate
and insurance policies.
0%
10%
20%
30%
40%
50%
Bank Deposits
Shares
Mutual Funds
Real Estates
Insurance plan
Bank Deposits 43%
Shares 27%
Mutual Funds 13%
Real Estates 7%
Insurance plan 10%
No. of Respondents
Analysis for Intermediating Company
These factors are categorized into brokerage, Information provided by them the exposure limit or loan
facility provided by them and their Brand Name.
0%
5%
10%
15%
20%
25%
30%
35%
40%
Kotak Sec.
Indiabulls
ICICI direct
Fortis sec
others
Kotak Sec. 21%
Indiabulls 38%
ICICI direct 7%
Fortis sec 4%
others 30%
No. of Respondents
Analysis of the factors affecting the investment
The factors are categorized in to four parameters to know the purpose of investment made by the investor.
0%
10%
20%
30%
40%
50%
60%
High returns
Moderate Return
Low Risk
Moderate Risk
High returns 52%
Moderate Return 29%
Low Risk 4%
Moderate Risk 15%
Factors affecting Investment
Limitations of the study
To study share market is a very vast topic and the search is just limited to a small portion.
Due to the reluctant nature of the respondents it was not an easy task to collect relevant information
from them.
Sometimes it was difficult to make the respondents understand the purpose of the survey.
Busy schedule of the respondents was also a major hindrance to establish a contact with them.
It may be possible the information provided by them is not true.
RECOMMENDATIONS INTRODUCTION PROGRAMS must be held for the sales teams before letting them go into the field.
Weekly magazines must be published and distributed to the investors that can help them for making better
investments.
Sales team must be fully equipped with latest technology such as using Laptop that can be used for making
presentation to the customers especially to the corporate clients about their product and services provided
by them.
Making site user friendly so that more and more people know about trading .
Company should advertise with a concern that has a brand name in the market .
Other Recommendations
Strong need of brand building.
Promotional Strategies.
Solid network required to develop the business further.
Findings Indiabulls staff at the office premises was very
helpful in case of both customers and the trainers.Got a great customer interaction .Came to know about different business tools. Customer is still not fully aware of investment
area because still data shows more investment in bank.
Unaware to Indiabulls products.Great pressure to finish the targets and even
criticism is done in a positive way to enhance the work.
CONCLUSIONS The perceptions of people about share markets are very strong. But they can be influenced, if
not completely changed.
Lack of confidence .
Volatility of stock markets and wide open to changes in external forces makes it much more
difficult for people to consider them as an investment alternative.
The right kind of campaigning directed towards increasing the awareness of people would get
new customers & also retain customers .
Indiabulls Securities is currently one of the biggest broking houses in the country and its
strategies to penetrate further into the market will certainly take it way ahead of its competitors.
I with the help of Sales Manager , Mr. Rahul Gupta have opened 4 demat accounts & given
the bussiness of Rs.30 lakh in LAP to a customer of Delhi region and gained commission of
Rs. .30000
SURVEY QUESTIONNAIREName:___________________________________
Address:_________________________________
Phone no:________________________________
Email:___________________________________
1. Where do you prefer to invest your money?
a) Bank Deposits b) Shares
c) Mutual Fund d) Real estate
e) Insurance Plans
2. What are the factors, which attracts you for the investment?
a) High Return b) Moderate Return
c) Low Risk d) Moderate Risk
3. If yes, out of following, which intermediating company would you go for?
a) Kotak Securities b) Indiabulls Securities
c) ICICI d) Fortis Securities
e) Others, please specify
5. If Indiabulls, What are the factors, which attract you to deal with Indiabulls?
Study of Consumer Behaviour Towards Stock Market In NCR Delhi At India Bulls
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6. If Others, What are the factors, which attract you, please specify?
7. What attracts you to invest in Shares?
a) Brokerage b) Expertise Knowledge
c) Exposures/loan d) Brand
8. On what basis do you prefer to trade in shares?
a) Daily b) Monthly
c) Yearly d) others, please specify
9. Does the companies profile matter for the investment decisions?
a) Yes b) No
10. Do you require the opinion of portfolio managers to manage your
investment?
a) Yes b) No
11. What is the most important service parameter that you look while trading.
a) Information b) Speed
c) Quality d) Other
12. Any recommendation / Suggestion
Thank You