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India Bulls

Nov 15, 2014




AT NEW DELHI INSTITUTE OF MANAGEMENT STUDIES OKHLA, NEW DELHIA Project Report submitted in partial fulfillment of the requirements for the award of the degree of



PREET KANWAR SINGH SANDHUReg.No. - A8754324 Under the guidance of

Ms.Vibha KushwahaJULY 2009New Delhi Institute Of Management Studies 4

CERTIFICATEThis is to certify that the Project Report at INDIABULLS HOUSE Submitted in partial fulfillment of the requirements for the award of The degree of


MADURAI KAMARAJ UNIVERSITY, MADURAIIs a record of bonafide Training carried out by


Under my supervision and guidance and that no part of this report has Been submitted for the award of any other degree/ diploma/ Fellowship or similar titles or prizes.

Faculty Guide

Signature: Name: Ms.Vibha Kushwaha

New Delhi Institute Of Management Studies 4

Qualifications: MSc (Applied Maths) & PGDCA

Signature & seal of the learning center

New Delhi Institute Of Management Studies 4

STUDENTS DECLARATION I hereby declare that the project conducted at

INDIABULLS HOUSEUnder the guidance of

Submitted in partial fulfillment of the Degree of


MADURAI KAMARAJ UNIVERSITY, MADURAI.Is my original work and the same has not been submitted for the award of any other Degree/Diploma/fellowship or other similar titles or prizes.

Place: New Delhi



New Delhi Institute Of Management Studies 4

Date: 02/07/2009

New Delhi Institute Of Management Studies 4

AcknowledgementI would like to sincerely acknowledge the constant support and guidance of my project

Mr. Karanjit Singh Sandhu has been instrumental in successful completion of the project. Heprovided me with all the resources and autonomy which made me put in the best of Efforts.

I would also like to express my gratitude towards the NEW DELHI INSTITUTE OF MGMT. STUDIES for giving me the opportunity to undergo summer internship at INDIABULLS

HOUSE.I am extremely grateful to Ms. Chhavi Magoo, Placement Advisor, NDIMS, and New Delhi who presented me with this opportunity to work for INDIABULLS HOUSE, which has enlightened my approach towards the chosen field of this organization.

I would also like to thank Miss. Ekta, Program Coordinator NDIMS, New Delhi, for designing such a course structure where real life projects are undertaken. And my special thanks to the whole employee fraternity of INDIABULLS HOUSE. Who were always there to extend a hand of co-operation. Also to all those respondents who facilitated me in successfully completing my project.


New Delhi Institute Of Management Studies 4

CONTENTS Certificates Acknowledgment Executive Summary INTRODUCTION

Chapter 1.

1.1. General Introduction about the sector. 1.2. Industry Profile 1.2.1.Origin and development of the industry 1.2.2.Growth and present status of the industry 1.2.3.Future of the industry

Chapter 2.2.1 2.2 2.3 2.4 2.5 2.6 2.7

PROFILE OF THE ORGANIZATION Origin of the organization. Growth and development of the organization. Present status of the organization Functional Departments of the organization Organization structure and organization chart Product and service profile of the organization competitors Market profile of the organization DISCUSSION ON TRANING My work profile (Role and responsibilities) Description of live experiences STUDY OF SELECTED RESEARCH PROBLEM Statement of research problem. Statement of research objectives. Research design and methodology. Analysis of data Summary of findings SUMMARY AND CONCLUSIONS. Summary of learning Experience. Conclusion and Recommendations.

Chapter 3.3.1 3.2

Chapter 4.4.1 4.2 4.3 4.4 4.5

Chapter 5.5.1 5.2 Appendix

a. Questionnaire New Delhi Institute Of Management Studies 4

b. Bibliography

New Delhi Institute Of Management Studies 4

Executive Summary

The purpose of this report is to literally act as a window to the projects Undertaken as a part of the Internship with the Organization INDIABULLS HOUSE, that aims to define the breadth depth and scope of the various thinking processes and mechanics that actually synthesized the projects undertaken.

The objective of the project was to understand the working environment, culture and offerings of the company. This was to be done along with visiting Clients in New Delhi for the purpose of increasing their awareness regarding Investment in the services domain and in turn identifying potential prospects wherever possible.

The methodology followed was of finding out marketing strategy of clients and meeting them up for the purpose of understanding their corporations.

The project proved to be a great learning experience which taught me that it is not only our offerings but also our attitude, flexibility and innovation seconded by right amount of aggression which is important for sales.

I would like to sincerely thank my guides Mr. Karanjit Singh Sandhu, whose constant guidance and support have been instrumental in this endeavor.

New Delhi Institute Of Management Studies 4

Chapter 1. Introduction

1.1 G e n e r a l i n t r o d u c t i o n a b o u t t h e s e c t o rFinancial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are banks, credit card companies, insurance companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprises. As of 2004, the financial services industry represented 20% of the market capitalization of the S&P 500 in the United States. With increasing importance of money in every aspect of live its very important to manage this crucial aspect with the development in hand and the changing scenario of the world the need of the financial services industries was realized the concept was firstly tailored in U.S.A. Thus in present situation we are having multiple organization providing financial services other than banks. With the changing outfit of the financial market the attitude of the service is transforming day by day with technical and other developments.

History of financial serviceIn the United States The term "financial services" became more prevalent in the United States partly as a result of the GrammLeach-Bliley Act of the late 1990s, which enabled different types of companies operating in the U.S. financial services industry at that time to merge. Companies usually have two distinct approaches to this new type of business. One approach would be a bank which simply buys an insurance company or an investment bank, keeps the original brands of the acquired firm, and adds the acquisition to its holding company simply to diversify its earnings. Outside the U.S. (e.g., in Japan), non-financial services companies are permitted within the holding company. In this scenario, each company still looks independent, and has its own customers, etc. In the other style, a bank would simply create its own brokerage division or insurance division and attempt to sell those products to its own existing customers, with incentives for combining all things with one company.

New Delhi Institute Of Management Studies 4

BankA "commercial bank" is what is commonly referred to as simply a "bank". The term "commercial" is used to distinguish it from an "investment bank", a type of financial services entity which, instead of lending money directly to a business, helps businesses raise money from other firms in the form of bonds (debt) or stock (equity). Private banking - Private banks provide banking services exclusively to high net worth individuals. Many financial services firms require a person or family to have a certain minimum net worth to qualify for private banking services. Private banks often provide more personal services, such as wealth management and tax planning, than normal retail banks. Capital market bank - bank that underwrite debt and equity, assist company deals (advisory services, underwriting and advisory fees), and restructure debt into structured finance products. Asset management - the term usually given to describe companies which run collective investment funds. Hedge fund management - Hedge funds often employ the services of "prime brokerage" divisions at major investment banks to execute their trades. Custody services - Custody services and securities processing is a kind of 'back-office' administration for financial services. Assets under custody in the world was estimated to $65 trillion at the end of 2004.


Insurance brokerage - Insurance brokers shop for insurance (generally corporate property and casualty insurance) on behalf of customers. Recently a number of websites have been created to give consumers basic price comparisons for services such as insurance, causing controversy within the industry. Insurance underwriting - Personal lines insurance underwriters actually underwrite insurance for individuals, a service still offered primarily through agents, insurance New Delhi Institute Of Management Studies 4

brokers, and stock brokers. Underwriters may also offer similar commercial lines of coverage for businesses. Activities include insurance and annuities, life insurance, retirement insurance, health insurance, and property & casualty insurance. Reinsur