STUDENT STUDENT OUTCOMES OUTCOMES Issues, Issues, Drivers & Drivers & Stakeholders Stakeholders Presented by Presented by Michael J. Cooney Michael J. Cooney Vice Chair, Educational Approval Board Vice Chair, Educational Approval Board
Jan 10, 2016
STUDENT STUDENT
OUTCOMES OUTCOMES Issues, Issues,
Drivers & Drivers & StakeholdersStakeholders
Presented byPresented byMichael J. CooneyMichael J. Cooney
Vice Chair, Educational Approval BoardVice Chair, Educational Approval Board
Published by
What’sWhat’s HappeningHappening ??
What’s Happening What’s Happening in the Career College Sectorin the Career College Sector??
• End of hyper-growth in the sectorEnd of hyper-growth in the sector
• Lead cost growingLead cost growing
• Market expansion has peakedMarket expansion has peaked
• Tuition increases under scrutinyTuition increases under scrutiny
• Transparency for all of higher educationTransparency for all of higher education
• Non-profits and public institutions are gettingNon-profits and public institutions are getting better at marketingbetter at marketing
• Bricks and clicks, here come the big publicsBricks and clicks, here come the big publics
Sector Challenges:Sector Challenges:• High employmentHigh employment
• No new technologyNo new technology
• No new societal trendNo new societal trend
• New student behaviorsNew student behaviors
• Tuition growth beyond funding availableTuition growth beyond funding available
Medical/Clinical Assistant 573
Business Administration and Management, General
391
Accounting 282
Medical Administrative/Executive Assistant and Medical Secretary
267
Computer Systems Networking and Telecommunications
266
Massage Therapy/Therapeutic Massage
248
Pharmacy Technician/Assistant 221
Medical Insurance Specialist/Medical Biller
220
Medical Insurance Coding Specialist/Coder
207
Administrative Assistant and Secretarial Science, General
206
CCA Members Top Programs 2005CCA Members Top Programs 20051,107 CCA member colleges reporting
+92
+45
+279
+92
The lesson of the year:The lesson of the year:
It is not a It is not a “hot”“hot” course, or course, or marketingmarketing,, but the but thetotal execution of the education experience thattotal execution of the education experience thatseparates the successful college organizationseparates the successful college organizationfrom all the others.from all the others.
Marketing-admissions-enrollment-education-retention-graduation-job placementMarketing-admissions-enrollment-education-retention-graduation-job placement
ENGAGEMENTENGAGEMENT IN THE CAREER EDUCATION PROCESSIN THE CAREER EDUCATION PROCESS
Family - Student - Faculty - Staff - EmployersFamily - Student - Faculty - Staff - Employers
Relevance &Relevance &
Post-Secondary EducationPost-Secondary EducationIssues Issues
ACCESS
AFFORDABILITY
ACCOUNTABILITY
ACCREDITATION
ARTICULATION
ACCESS
AFFORDABILITY
ACCOUNTABILITY
ACCREDITATION
ARTICULATION
Post-Secondary EducationPost-Secondary EducationIssues Issues
ACCESS
AFFORDABILITY
ACCOUNTABILITY
? ACCREDITATION
? ARTICULATION
ACCESS
AFFORDABILITY
ACCOUNTABILITY
? ACCREDITATION
? ARTICULATION
Secretary Spellings’Secretary Spellings’
Commission on the Commission on the Future of Future of
Higher EducationHigher Education
Shocked Out of Complacency:Shocked Out of Complacency:
Inadequate academic preparation has become a majorbarrier to college access, particularly for minority andlow-income students.
Tuition has outpaced inflation, health care costs andfamily income, leaving graduates with five-figure debts.
Many college graduates have "not actually mastered thereading, writing and thinking skills we expect of collegegraduates," according to the Commission.
AccessibilityAccessibility40% of college freshmen need remedial work
AccessibilityAccessibility40% of college freshmen need remedial work
AffordabilityAffordabilityIncreased need-based aid and simpler applications
AccessibilityAccessibility40% of college freshmen need remedial work
AffordabilityAffordabilityIncreased need-based aid and simpler applications
AccountabilityAccountabilityVoluntary reporting of cost, quality and outcomes
MR. ZREMSKI: As you know, the growing for-profit higher education system has been the subject of a lot of controversy recently. A lot of these schools are dogged by lawsuits and investigations. How concerned are you about these schools? And does this problem threaten to get worse if Congress takes new steps to encourage them through more inclusive approaches to research funding, et cetera?
SEC. SPELLINGS: Well, clearly that's one of the major things that my Department is charged with doing is making sure that those institutions who receive federal financial aid are ethical and viable and high-quality institutions. And we will continue to do that. We have a very sophisticated monitoring system of oversight.
But I would also say that I am encouraged that some of the pioneers, some of the innovators in higher education, are for-profit institutions and organizations that understand that higher education has to be delivered when and where people need it. And I'm encouraged by some
of the things that I see in that arena. But when there's bad acting, we'll obviously provide strong oversight to those institutions.
National Press Club Q & ANational Press Club Q & A
The 4 Lessons The 4 Lessons That Community Colleges Can LearnThat Community Colleges Can Learn
From For-Profit InstitutionsFrom For-Profit Institutions
Why do students choose to pay 10 times as much for an essentially equivalent education?
Kent Farnsworth Ph.D.University of Missouri, St. Louis
The 4 Lessons That Community Colleges Can Learn
From For-Profit Institutions
Why do students choose to pay 10 times as much for an essentially equivalent education?
1. For-profits view employers, not students, as their primary clients
Kent Farnsworth Ph.D.University of Missouri, St. Louis
The 4 Lessons The 4 Lessons That Community Colleges Can LearnThat Community Colleges Can Learn
From For-Profit InstitutionsFrom For-Profit Institutions
Why do students choose to pay 10 times as much for an essentially equivalent education?
2. Greater ProfessionalismAn insistence that students replicate the
behaviors expected in the workplace
Kent Farnsworth Ph.D.University of Missouri, St. Louis
The 4 Lessons The 4 Lessons That Community Colleges Can LearnThat Community Colleges Can Learn
From For-Profit InstitutionsFrom For-Profit Institutions
Why do students choose to pay 10 times as much for an essentially equivalent education?
3. The best proprietary institutions adhere strictly to established competency standards
Kent Farnsworth Ph.D.University of Missouri, St. Louis
The 4 Lessons The 4 Lessons That Community Colleges Can LearnThat Community Colleges Can Learn
From For-Profit InstitutionsFrom For-Profit Institutions
Why do students choose to pay 10 times as much for an essentially equivalent education?
4. Proprietary colleges often do not requiremuch general education
Kent Farnsworth Ph.D.University of Missouri, St. Louis
What Do Students Want
?
What Do Students Want
?
What Students Tell Me…
“My family is so proud!”
“I can take care of my family.”
“I can buy toys.”
“It’s just so interesting.”
“The teachers really care.”
“Everyone is so friendly.”
“I do my homework with my kids and their grades are much better…. They are so proud of me.”
“It’s fast, affordable and manageable…it fits my life.”
MONEY! Security - Family - LifestyleSecurity - Family - Lifestyle
Educational Outcomes AssessmentEducational Outcomes Assessment
DRIVERS/STAKEHOLDERSDRIVERS/STAKEHOLDERS
Attempting to measure the
“Value Added” of Post-Secondary Education
Expectations vs. Reality
Attempting to measure the
“Value Added” of Post-Secondary Education
Expectations vs. Reality
DRIVERS/STAKEHOLDERSStudent
Parent/Partners/Family
Employer
School Owners & Investors
Federal & State Policy MakersAccreditation, the primary quality control process for post-secondary education, does not provide useful information to the public. It focuses on inputs and on process, not the consumer.
National Accreditation: The hardcore metrics are student outputs and outcomes
DRIVERS/STAKEHOLDERS
StudentsIs it worth it?
Will I have a better standard of living as a result?
Stringent Web-based feedback on faculty and colleges
DRIVERS/STAKEHOLDERS
StudentsIs it worth it?
Will I have a better standard of living as a result?
Stringent Web-based feedback on faculty and colleges
DRIVERS/STAKEHOLDERS
Parent/Partners/FamilyIs it right for my student?
Will they become self supporting and will they be happy because I have to live with them
DRIVERS/STAKEHOLDERS
EmployerWill it produce quality employees?
Grades and degrees are unreliable predictors of a person’s subsequent job performance
DRIVERS/STAKEHOLDERS
School Owners & InvestorsIs our investment paying off?
Tracking all available metrics—admissions, persistence/retention, graduation rate
and graduate market demand,as well as legal and regulatory issues
Federal & State Policy Makers
Are we getting what we paid for?Workforce Development - Betterment of societyInstitutional stewardship of public funds
Will the “value added” of the education we fund keep the country competitive in the world marketplace?
DRIVERS/STAKEHOLDERS
In the world of educational public policy
Everyone is an expert.After all, we all have had some…
LeadsLeads
AppointmentsAppointments
InterviewsInterviews
EnrollmentsEnrollments
StartsStarts
PersistencePersistence
GraduatesGraduates
PlacementPlacement
EmployedEmployedIn field of studyIn field of study
The Career CollegeThe Career CollegeSuccess FunnelSuccess Funnel
LeadsLeads
AppointmentsAppointments
InterviewsInterviews
EnrollmentsEnrollments
StartsStarts
PersistencePersistence
GraduatesGraduates
PlacementPlacement
EmployedEmployedIn field of studyIn field of study
The Career CollegeThe Career CollegeSuccess FunnelSuccess Funnel
The Career CollegeThe Career CollegeSuccess FunnelSuccess Funnel
?
??
DRIVERS/STAKEHOLDERSDRIVERS/STAKEHOLDERS
In the 21st century, for America to stay competitive in theIn the 21st century, for America to stay competitive in thedigital world each institution will need to clearly articulate:digital world each institution will need to clearly articulate:
The value it adds to the graduate’s life in a manner thatThe value it adds to the graduate’s life in a manner thatpromotes promotes understanding, comparisonunderstanding, comparison and and competitioncompetition
among institutions.among institutions.
Changing lives one student at a timeChanging lives one student at a time