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Working with the media

Stuart Gillespie & Matt PicklesMedia Relations Managers

News & Information Office, Public Affairs

Directorate

Tuesday 27 September 2016

• Deals with media enquiries (around 6,000 per

year)

• Protects the reputation of the University in the

media

• Promotes public understanding of the University’s

research

• And much more…

News Office

Daily News Alert

Some recent examples

of Oxford research in

the media…

Reacting

• Expert requests

• National stories (eg admissions and

access)

• Local stories (eg Castle Mill)

• Student media

Filming

Media myths

Developing a media strategy

• Why seek media coverage?

• What are your goals?

• What is your target audience?

• Think about potential risks

• University website(s)

• Social media

• Arts Blog and Science Blog

• The Conversation

• Many more…

Other channels

• Stuart Gillespie, Media Relations Manager (MPLS,

Innovation), +44 (0)1865 283877

[email protected]

• Matt Pickles, Media Relations Manager

(Humanities, Estates, Collections, Sport),

+44 (0)1865 280530, [email protected]

• News Office: +44 (0)1865 280528

[email protected]

Contact us

QUESTIONS?