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Stretching Translation Stretching Translation Dollars Dollars for Your District: for Your District: Five Tips Including Five Tips Including Translation Memory 101 Translation Memory 101
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Stretching translation dollars for your district final

Nov 17, 2014

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This presentation will review the basics of how translation is priced and what you can do to stretch your translation budget. Learn cost savings tips to avoid minimum fees and duplicating translations within your district. You’ll also receive an introduction to translation memory, and when it makes sense to use it.
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Page 1: Stretching translation dollars for your district final

Stretching Translation Dollars Stretching Translation Dollars for Your District:for Your District:

Five Tips Including Translation Five Tips Including Translation Memory 101Memory 101

Page 2: Stretching translation dollars for your district final

Presenters-Leslie

• Chanin Ballance, viaLanguage

– Co-founder, President and CEO

• Sean Chalmers, K12Translate

– Account Executive

• Moderator: Leslie Iburg

• Marketing Coordinator, viaLanguage

Page 3: Stretching translation dollars for your district final

1. Introductions

2. Translation

3. Five Tips to Stretching Budgets

4. Translation Memory

5. Q & A

Agenda Leslie

Page 4: Stretching translation dollars for your district final

Translation Overview Translation Overview

Page 5: Stretching translation dollars for your district final

Translation—What’s Included? Translation—What’s Included? Sean

Not all translation is the same; Compare apples to apples.

1. Translation only2. TEP = Translation, Editing

and Proofreading 3. Third party QA4. Desktop publishing

Page 6: Stretching translation dollars for your district final

Translation—How’s it Priced? SeanSean

1. By the word

2. Varies by language and subject matter

3. Other charges by the hour

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Translation—Variables to Pricing-Sean

1.1. Think supply and demand. Think supply and demand. More translators per language More translators per language correlate to lower price per correlate to lower price per word. word. (Chuukeese vs. Spanish LA) (Chuukeese vs. Spanish LA)

2.2. Refugee languagesRefugee languages3.3. Regional dialects Regional dialects 4.4. Word expansionWord expansion5.5. Subject matterSubject matter6.6. File formats File formats

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How do you stretch a translation budget?

Introduction to Health Literacy

How do you stretch a translation budget? How do you stretch a translation budget?

Page 9: Stretching translation dollars for your district final

Tip 1 – Centralize and Save -Chanin

1. Within your district

2. Eliminate redundancy (schools, districts, states)

3. Re-use and re-purpose with translation memory

4. Online portal

Page 10: Stretching translation dollars for your district final

Tip 2 – Bundle Your Translations

5 Small Translations 1 Bundled Translation

Number of Words

100 Words per Document 500 Total Words

Target Language

Spanish Spanish

Turn Around Time

2 Days Per Document (Up to 10 in Total)

2 Days Total

Cost $550 ($110 per Document)

$80-100 Total

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Tip 3 – Avoid Rush Fees -Chanin

Plan ahead:• Avoid 25-50% surcharge• Remember TEP? One

Change = 3 to 4 people• Average Turnaround is

2000 words in 2 days

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1. Text often expands

2. InDesign is best

3. Keep graphic libraries for different ethnicities

4. Non-Latin characters require special care

Tip 4 – Save on DTP Costs -Sean

Page 13: Stretching translation dollars for your district final

1. Centralize and draw from past projects to

improve match rates

2. Share with other districts through the portal

Tip 5 – Leverage Past Projects -Sean

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Tip 5 – Example of Leveraging Projects-Sean

=

Page 15: Stretching translation dollars for your district final

Introduction to Health Literacy

What is translation memory, What is translation memory, and will it save me money? and will it save me money?

What is translation memory…and will it What is translation memory…and will it save me money? save me money?

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Translation Memory—What is it? Chanin

1. Software that a translator uses

2. Tracks all words translated for

matching and re-use

Page 17: Stretching translation dollars for your district final

Translation Memory—How it works

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Translation Memory- How it works

100% and Fuzzy Matches

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Will it save me money?

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Will it save me money? Chanin

Maybe.Common Sense Advisory estimates 200,000 words per language needed for meaningful savings.

Page 21: Stretching translation dollars for your district final

1. Typically 100% matches incur proofreading charges only

2. The more static the text, the higher savings

3. More green matches = higher savings

Will it save me money?

Page 22: Stretching translation dollars for your district final

TM-Maximize Matching -Chanin

Keep it consistent. One word difference in a sentence does NOT make a match.

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TM-Maximize Matching -Chanin

For example, instead of writing this:

You can write this:

Page 24: Stretching translation dollars for your district final

TM-Pros and Cons -Sean

• Improves consistency across departments and districts with both terminology but also literacy level

• Can cut costs 10-25%

• Translator training, cost of software and maintenance

• Need minimum 200,000 words

• Style/terminology control• Limited availability of translators• Refugee/rare languages

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Low in accuracy. Good for getting the gist.

What about Machine Translation? Chanin

Page 26: Stretching translation dollars for your district final

Introduction to Health LiteracyAsk the Expert. Ask the Expert.

Will translation memory save this district money?Will translation memory save this district money?Yes or No?Yes or No?

Ask the Expert: Ask the Expert: Will translation memory save this district Will translation memory save this district

money?money?

Yes or No?Yes or No?

Page 27: Stretching translation dollars for your district final

School District No. 1Multilingual Mix)-Leslie: Sean

District Profile:District Profile:15,663 students 15,663 students 30 schools30 schools63 languages represented63 languages represented9 languages translated9 languages translated50 pages or about 12,500 words per 50 pages or about 12,500 words per

language, per yearlanguage, per year

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Introduction to Health Literacy

AnswerAnswerProbably not much. But, will improve consistency.Probably not much. But, will improve consistency.

ANSWER:ANSWER: Probably not much. But, will improve Probably not much. But, will improve

consistency consistency

Page 29: Stretching translation dollars for your district final

School District No. 2 Multilingual Mix)-Sean

District Profile:District Profile:94,049 students94,049 students189 schools189 schools55 languages represented55 languages represented11 languages translated11 languages translated200 pages or about 50,000 words 200 pages or about 50,000 words

per languageper language

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Introduction to Health Literacy

AnswerAnswerYes, and in years 2 and 3 savings should increase as only edits are needed.Yes, and in years 2 and 3 savings should increase as only edits are needed.

ANSWER:ANSWER: Yes, and in years 2 and 3 savings should Yes, and in years 2 and 3 savings should

increase as only edits are needed. increase as only edits are needed.

Page 31: Stretching translation dollars for your district final

Translation

Tips to Save

TM

Summary - Leslie

Page 32: Stretching translation dollars for your district final

Contact K12Translate:

Online: www.K12Translate.com

Grant: http://k12translate.com/grant.php

Blog: www.k12translate.com/Blog

Email: [email protected]

Facebook.com/K12Translate

Thank You! -Leslie